İxrac etmək | Avropa duş tepsisi bazarında əsas rəqiblərin təhlili: Bir neçə istehsalçı, Bir çox marka

İxrac etmək | Avropa duş tepsisi bazarında əsas rəqiblərin təhlili: Bir neçə istehsalçı, Bir çox marka

Bu barədə Fransa mətbuatı məlumat yayıb, cəmi on ildə, akril və qatran kimi sintetik materiallardan hazırlanmış duş qabları Fransa bazarının çox hissəsini tutmuşdur., while the market for shower trays made of ceramic and cast iron has shrunk.

Sanitariya keramikasının olmaması səbəbindən, Fransada daş və digər zavodlar, əlaqəli materiallardan hazırlanan məhsullar Cənubi Avropa regionunda cəmləşmişdir. Nəticədə, akrildən tutmuş PVC-yə qədər sintetik materiallardan hazırlanmış santexnika məhsulları yerli bazarı doldurur. Təkcə İspaniyada onlarla fabrik var, əksəriyyəti ixracyönümlüdür, duş kabinləri də daxil olmaqla, mebel, digər hamam ustaları, və s.

Bir çox marka, Few Manufacturers For Shower Trays

Lakin, in terms of the category of shower trays, bazarda bir çox marka var, but not many manufacturers produce them. There are currently four main factories producing them, Marmit, Akvabella, McBath, and F&D. The largest of these is the Polish company Marmite. This company mainly OEMs and supplies other brands to local building material supermarkets and distributors. The company has a turnover of €170 million in 2020. Bu dörd yerli mühəndis vanna otağı sektorunda əsas bazar payını tutur, ilə 60-80% market share in synthetic shower trays.

Yerli duş qabları sənayesinin inkişafına gəldikdə, integral sanitary ware companies that are online in the shower tray category still face many problems in actual production and are relatively less competitive than companies that specialize in shower trays. İkincisi, most private label shower trays are still produced in Europe. It is worth noting that there is an increasing trend in the number of shower trays exported from Asia (əsasən Çin) to Europe.

Kitchen and Bathroom News observed that the old shower trays were gradually phased out as the old-style shower trays became more complicated to maintain and the popularity of the minimalist style of shower. Son beş il ərzində, minimalist shower trays have started to show growth. In addition to export manufacturers of the original single category, shower manufacturers such as Lepton are targeting this change in the European market. They are starting to bring secondary product categories online for their main categories. Hal hazırda, a small number of domestic shower trays are used for domestic sales outside the home improvement market and most are exported overseas.

Mətbəx & Bath News has checked customs data and learned that in 2020, the total value of Chinese exports to France (HS: 73249000, 39221000) of plastic and cast iron sanitary ware products containing shower trays was 98,039,292 yuan, ümumi miqdarı ilə 6536913 Kiloqram.

Fransa

A Major Consumer Of Synthetic Products

Fransa sintetik materialların ən yaxşı inteqrasiyasına malik Avropa ölkəsidir. Synthetic materials are used not only for vanity tops but also for shower trays. The increase in the number of building material superstores “has contributed to the diversification of the French sanitary ware industry”. They are also complementing the existing market for ceramic sanitaryware thanks to the properties of synthetic materials themselves.

Beləcə, have synthetics become the main sanitaryware material in France? According to a study by Afisb, the French sanitary ware association, this is indeed the case. But there are other studies that suggest that ceramic still holds a major market share. Afisb figures show that the market for shower trays is between 1.1 milyon və 1.2 milyon ədəd, hansı 45% keramika və 50% akril və qatran kimi sintetik materialların bazarıdır, while sales are around 120,000 vahid.

Synthetic shower trays are beginning to be used on a large scale in new housing in the local area. In addition to shower enclosures replacing baths, materials such as acrylic shower trays are replacing ceramic shower trays. They are growing in size and Kinedo is well positioned in this market.

Sıfır karbon emissiyası kimi ekoloji tələblərə görə, the number of energy-intensive ceramic factories in France is decreasing and there is only one regulated sanitary ceramic factory left. Nəticədə, the market share of ceramic materials, with the exception of synthetic materials such as acrylic, is gradually shrinking. Hal-hazırda, the French market for ceramic shower trays is dominated by two brands: Geberit və VitrA (həm də OEM edir). Çuqun duş qabları, digər tərəfdən, bazarın bir hissəsini hələ də saxlayır, with sales volumes of between 5,000 və 8,000 vahid, supplied by Roca, Caldew and Bette.

Growing Demand For Personalisation In Europe

There Is A Big Market For Customisation

Çin bazarında bir neçə illik fərdiləşdirmə fermentindən sonra, essentially most major companies are offering customized solutions. Avropada, digər tərəfdən, fərdiləşdirmə tendensiyası da yüksəlişdədir.

Logistika və satışdan sonrakı mülahizələrə görə, existing European manufacturers are planning to further improve the abrasion and impact resistance of synthetic shower trays and to reduce their weight. Bu, quraşdırıcılar üçün problem olmaqda davam edir. İndiki populyar ölçüdür 120 x 90 sm və çəkisi arasındadır 40 və 50 Kiloqram. Lakin, too little weight affects the look and feel and the experience of use. ABS, poliuretan, plastik şüşə qapaqlarından təkrar emal edilmiş PET material, resin and other diversified synthetic materials such as Flight, Kinedo və Aquarine (Toplax) dominate. At this year’s Kitchen & Bath Shanghai, Mətbəx & Bath Info also noticed an increase in the number of transparent colored sanitary ware made from resin materials. Most of the bathroom cabinets and integral sanitary ware booths were paired with resin material sanitary ware such as large red transparent bathtubs and dark curry transparent basins. It was noted that there are few domestic manufacturers making resin sanitary ware to talk about.

Nəhayət, it is worth noting that the demand for personalization is on the rise in Europe.

Due to the growth in the trading of personalized products, safe delivery is becoming increasingly important for manufacturers due to storage and transport considerations. Əlavə olaraq, eyni qiymətə, service is becoming increasingly important in a competitive market. Eyni vaxtda, Avropanın elektron ticarəti yerli santexnika markalarını yeni satış kanalları açmağa sövq edir.

The main competitors in the French shower tray sector: Akvabella, Ağa, KAW, Allibert, Alternativ, Althea Ceramica, Hamam havası, akvarin, Mavi, Bette, Bosnia, Colacril, Doccia davam etdi, F&D, Fiora, Geberit, Godard Distribution, Hidroboks, Hi-Mac, Tullanmaq, İdeal standart, Cekoboard, Xaldey, Kinedo, LG Industries tərəfindən Krone, Lazer, Leda, LG Industries, Lüks elementləri, Marmit, Marmox, McBath, Nikos (Kristal bitki), Yeni başlayanlar, Yeni, Porselanoza, Profil Konsepsiyası, Profiltek Quare Design, Roca, Yalnız, Sağlam, sanswiss, Scarab, Schulte, Sensea, SolidSoft, Villeroy & Boch, Vitra, var, Wirquin Pro… …