Експортиране | Анализ на основния конкурент на европейския пазар на душ корита, Малко производители, Много марки

Индустрия за кухни и бани Основни медии Информация за кухни и бани

Some of the data in this article are from Housetech, and we hope it will be helpful for exporters.

Според публикации на френски медии, само за десет години, душ коритата, изработени от синтетични материали като акрил и смола, заемат по-голямата част от френския пазар. The market for shower trays made of ceramic and cast iron materials has shrunk.

Поради липса на санитарна керамика, каменни и други фабрики във Франция, the products of related materials are concentrated in the southern European region. Следователно, from acrylic to PVC and other synthetic materials manufactured sanitary ware to flood the local market. Само в Испания има десетки фабрики, повечето от които са експортно ориентирани, включително душ кабини, мебели, други монтажници на баня, и т.н.

Shower trays have many brands but few manufacturers

But in terms of shower trays as a category, има много марки на пазара, but not many manufacturers producing them. There are four main factories producing them, Мармит, Аквабела, Макбат и Ф&д. The largest of them is Marmite in Poland. The company mainly OEMs for other brands and supplies to local building materials supermarkets and distributors. The company’s turnover in 2020 е 170 милиона евро. Тези четири заемат основен пазарен дял в местния сектор за инженерни бани, с 60-80% of the market share in synthetic shower trays.

Що се отнася до развитието на местната индустрия за душ корита, the overall sanitary ware companies that come online in the shower tray category still face many problems in actual production and are relatively less competitive compared to companies specializing in shower trays. Второ, most of the private label shower trays are still produced in Europe. It is worth noting that the number of shower trays exported from Asia (предимно Китай) to Europe has a tendency to increase.

According to Kitchen News observation, the old shower chassis is gradually phased out due to the complexity of maintenance and the popularity of the minimalist style of showers. През последните пет години, the minimalist shower tray began to show growth. In addition to the original single category export manufacturers, shower manufacturers such as Laibodun are targeting this change in the European market and are beginning to bring auxiliary product categories online for their main categories. В момента, a small portion of domestic shower trays are used for domestic home improvement market, and most of them are exported overseas.

Kitchen and bathroom information query customs data learned that the total value of China’s exports to France (ХС: 73249000, 39221000) of plastic and cast iron sanitary ware products containing shower trays in 2020 беше 98,039,292 юана, с общо количество 6536913 кг.

Франция

A major consumer of synthetic products

Франция е европейската страна с най-добра интеграция на синтетични материали, not only for vanity tops, but also for shower trays. The increase in building material superstores has “boosted the diversification of the French sanitary ware industry” and has complemented the market beyond the original ceramic sanitary ware due to the nature of synthetic materials themselves.

И така, has the synthetic material become the main sanitary ware material in France? According to the French Sanitary Association Afisb research shows that it is. But there are other studies that ceramic still holds a major market share. Afisb’s data showed that the market size of the shower tray is between 1.1 милиона и 1.2 милиони парчета, от които 45% е керамичен и 50% е пазарът за синтетични материали като акрил и смола. And the sales are about 120,000 парчета. (Quick link: данни | French bathroom market declines by 5.4% в 2020)

Synthetic shower trays are beginning to be used on a large scale in new local housing. in addition to shower enclosures replacing bathtubs, materials such as acrylic shower trays are replacing ceramic shower trays on a growing scale. kinedo is well positioned in this market.

Поради екологични изисквания като нулеви въглеродни емисии, the number of energy-intensive ceramic factories in France is decreasing. There is only one sanitary ceramic factory left on the regulation. Следователно, except for synthetic materials such as acrylic, the market share of ceramic materials is gradually shrinking. В момента, the French ceramic shower tray market is dominated by two brands: Geberit и VitrA (също прави OEM). Чугунени душ корита, от друга страна, все още запазват част от пазара, with sales volumes between 5,000 и 8,000 единици. They are supplied by Roca, Kaldewei and Bette.

Personalized demand grows in Europe

There is a big market for customization

След няколко години на ферментация на персонализиране на китайския пазар, basically most of the major companies are offering customized solution solutions. And in Europe, тенденцията за персонализиране също е във възход.

Поради логистични и следпродажбени съображения, existing European manufacturers are planning to further improve the wear and impact resistance of synthetic shower trays and reduce their weight. Това продължава да бъде предизвикателство за монтажниците. Текущият популярен размер е 120 х 90 см и тежи между 40 и 50 кг. въпреки това, too little weight can affect the look and feel and the experience of using it. Flight, Кинедо и акварин (Топлакс) dominate among diverse synthetic materials such as ABS, полиуретан, рециклиран PET материал от пластмасови капачки за бутилки, resins and more. At this year’s Shanghai Kitchen & Бат шоу, Кухня & Bath Information also noted the growth in the number of transparent colored sanitary ware made of resin materials, with most bathroom cabinets and overall sanitary ware booths paired with resin material sanitary ware such as large red transparent bathtubs and dark curry transparent basins. It is reported that there are few domestic manufacturers chatting about the manufacture of resin sanitary ware.

Накрая, it is worth noting that the trend of personalized demand in Europe is growing.

Due to the growth of personalized product trading, safe delivery is becoming more and more important for manufacturers due to storage and transportation considerations. В допълнение, за същата цена, service is becoming increasingly important in a highly competitive market. В същото време, Европейската електронна търговия настоява местните марки санитарен фаянс да отворят нови канали за продажба.

The main competitors in the French shower tray industry : Аквабела, Ага, KAW, Алиберт, Алтерна, Алтея Керамика, Атмосфера за баня, акварин, Синьо, Бет, Bosnor, Колакрил, Дочия продължи, Е&д, Фиора, Geberit, Разпределение на Годар , Хидробокс, Здравей-Мак, скочи, Идеален стандарт, Джакоборд, Калдевей, Кинедо, Krone от LG Industries, Лазер, Леда, LG Industries, Лукс Елементи, Мармит, Мармокс, Макбат, Никос (Кристално растение), Новобранци, Нов, Porcelanosa, Концепция на профил, Profiltek, Quare Design, Рока, само, Здрави, Sanswiss, Скарабей, Шулте, Sensea, SolidSoft, Вилерой & Boch. VitrA, имам, Wirquin Pro……