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This article was integrated by Kitchen & Bath News from bizwatch and ETNEWS
Korea’s offline home camp and online platform camp are competing fiercely for the 18 трилиона спечелени (103.3 милиарда вона) indoor market.
According to bizwatch, the pandemic is changing the structure of Korea’s home furnishing industry, with the number of B2C-focused home furnishing companies growing in 2020 with the rise of telecommuting and “дома” culture and a tight housing market. От друга страна, the number of B2B-focused home furnishing companies is growing slowly. The industry expects that the focus of the Korean home furnishing market will rapidly shift to B2C in the future.
в 2020, Хансем (Hanssem Home), the top-ranked company in Korea’s home furnishing industry, posted sales of 2.6 трилиона спечелени (RMB 14.9 милиард), нагоре 21.72% година за година. През същия период, operating profit increased 66.7% да се 92.9 милиарда вона (RMB 530 милиона).
Hyundai Livart’s 2020 продажбите се увеличиха 11.9% годишно до 1.3846 трилиона спечелени (RMB 7.95 милиард). Оперативната печалба нарасна 55.8% да се 37.2 милиарда вона (RMB 210 милиона).
IKEA Korea posted sales of 663.4 трилиона KRW (RMB 3.0 милиард) in the previous fiscal year (септември 2019 до септември 2020), нагоре 31.8% година за година.
Among mid-tier companies, growth was particularly strong at Emmons.co. Emmons posted sales of KRW 186.4 billion last year, нагоре 9.7% от предходната година. Operating profit turned to a profit of 7 милиарда вона.
These companies mainly operate B2C businesses. The highest sales growth rate was at IKEA Korea. The Hanssem “Rehouse” interior business grew 33.2% in sales over the past year. В същия период, sales of Hyundai Livart’s B2C business grew by 11.8%. Sales in the online division, the core of Emmons’ B2C business, increased 29 процента. And growth continued in the first quarter of the year.
Hanssem reported sales of 553.1 billion won and operating profit of 25.2 billion won in the first quarter of this year. This represents a 12.3% и 46.8% increase over the previous year.
Hyundai Livart’s operating profit was 12.5 милиарда вона, надолу 15.88% през същия период, while B2C sales increased by 4.6%.
От друга страна, B2B-focused home furnishing companies continued to decline in performance. Under the combined impact of the construction recession and the pandemic, ENEX.CO posted sales of 233.6 billion won last year, надолу 35.7% от предходната година, with an operating loss of 8.5 милиарда вона.
It is expected that the Korean home furnishing market will be restructured around B2C in the future.
According to Statistics Korea, home retail sales in 2020 will be about 10.19 трилиона спечелени (RMB 58.48 милиард), нагоре 23.8% година за година, with e-commerce transactions driving the market’s growth. 5 трилиона спечелени (RMB 28.7 милиард) of home transactions will be traded in online stores in 2020, нагоре 43.5% от предходната година, accounting for nearly half of the overall retail market.
Hanssem is trying to penetrate beyond the home, and has transferred the function of training interior architecture experts from its Hanssem Service Center to its headquarters. The plan is to increase the number of employees to 3,000 by the end of this year.
В края на 2020, Hyundai Livart launched “Livart Bath,” a brand that specializes in bathroom remodeling, from sales and construction to after-sales management.
The overall size of the Korean home furnishing market is currently 13.7 трилиона спечелени (RMB 78.62 милиард) и се очаква да достигне 18 трилиона спечелени (RMB 103.3 милиард) от 2023, with an average annual growth rate of 15%.
South Korea has maintained an annual per capita income of USD 30,000 (CNY 190,000) тъй като 2017. В този контекст, analysis suggests that the pandemic has acted as a catalyst, shortening the time needed to expand the market, and the B2C home market is expected to grow even faster in the future. Според корейските медии, the Korean home interior market is expected to continue to grow structurally as lifestyles centered on the home space continue to change.
