Izvoz | Analiza glavnih konkurenata na evropskom tržištu tuš kade: Nekoliko proizvođača, Mnogi brendovi

Izvoz | Analiza glavnih konkurenata na evropskom tržištu tuš kade: Nekoliko proizvođača, Mnogi brendovi

Prema izvještajima francuskih medija, za samo deset godina, tuš kade od sintetičkih materijala kao što su akril i smola zauzele su većinu francuskog tržišta, while the market for shower trays made of ceramic and cast iron has shrunk.

Zbog nedostatka sanitarne keramike, kamene i druge fabrike u Francuskoj, proizvodi od srodnih materijala koncentrisani su u južnoevropskom regionu. Kao rezultat, Sanitarije napravljene od sintetičkih materijala u rasponu od akrila do PVC-a preplavljuju lokalno tržište. Samo Španija ima desetine fabrika, od kojih je većina izvozno orijentisana, uključujući tuš kabine, namještaj, ostali instalateri kupatila, itd.

Mnogi brendovi, Few Manufacturers For Shower Trays

kako god, in terms of the category of shower trays, postoji mnogo brendova na tržištu, but not many manufacturers produce them. There are currently four main factories producing them, Marmite, Acquabella, McBath, and F&D. The largest of these is the Polish company Marmite. This company mainly OEMs and supplies other brands to local building material supermarkets and distributors. The company has a turnover of €170 million in 2020. Ova četiri zauzimaju veliki tržišni udeo u lokalnom sektoru projektovanih kupatila, sa a 60-80% market share in synthetic shower trays.

Što se tiče razvoja lokalne industrije tuš kade, integral sanitary ware companies that are online in the shower tray category still face many problems in actual production and are relatively less competitive than companies that specialize in shower trays. Drugo, most private label shower trays are still produced in Europe. It is worth noting that there is an increasing trend in the number of shower trays exported from Asia (uglavnom Kina) to Europe.

Kitchen and Bathroom News observed that the old shower trays were gradually phased out as the old-style shower trays became more complicated to maintain and the popularity of the minimalist style of shower. U posljednjih pet godina, minimalist shower trays have started to show growth. In addition to export manufacturers of the original single category, shower manufacturers such as Lepton are targeting this change in the European market. They are starting to bring secondary product categories online for their main categories. Trenutno, a small number of domestic shower trays are used for domestic sales outside the home improvement market and most are exported overseas.

Kuhinja & Bath News has checked customs data and learned that in 2020, the total value of Chinese exports to France (HS: 73249000, 39221000) of plastic and cast iron sanitary ware products containing shower trays was 98,039,292 Yuan, sa ukupnom količinom od 6536913 kg.

Francuska

A Major Consumer Of Synthetic Products

Francuska je evropska zemlja sa najboljom integracijom sintetičkih materijala. Synthetic materials are used not only for vanity tops but also for shower trays. The increase in the number of building material superstores “has contributed to the diversification of the French sanitary ware industry”. They are also complementing the existing market for ceramic sanitaryware thanks to the properties of synthetic materials themselves.

Dakle, have synthetics become the main sanitaryware material in France? According to a study by Afisb, the French sanitary ware association, this is indeed the case. But there are other studies that suggest that ceramic still holds a major market share. Afisb figures show that the market for shower trays is between 1.1 miliona i 1.2 miliona jedinica, od kojeg 45% je keramika i 50% je tržište sintetičkih materijala kao što su akril i smola, while sales are around 120,000 jedinice.

Synthetic shower trays are beginning to be used on a large scale in new housing in the local area. In addition to shower enclosures replacing baths, materials such as acrylic shower trays are replacing ceramic shower trays. They are growing in size and Kinedo is well positioned in this market.

Zbog ekoloških zahtjeva kao što su nulte emisije ugljika, the number of energy-intensive ceramic factories in France is decreasing and there is only one regulated sanitary ceramic factory left. Kao rezultat, the market share of ceramic materials, with the exception of synthetic materials such as acrylic, is gradually shrinking. Trenutno, the French market for ceramic shower trays is dominated by two brands: Geberit i VitrA (takođe radi OEM). Tuš kade od livenog gvožđa, S druge strane, i dalje zadržati dio tržišta, with sales volumes of between 5,000 i 8,000 jedinice, supplied by Roca, Caldew and Bette.

Growing Demand For Personalisation In Europe

There Is A Big Market For Customisation

Nakon nekoliko godina prilagođavanja fermentira na kineskom tržištu, essentially most major companies are offering customized solutions. U Evropi, S druge strane, trend prilagođavanja je također u porastu.

Zbog logističkih i postprodajnih razloga, existing European manufacturers are planning to further improve the abrasion and impact resistance of synthetic shower trays and to reduce their weight. Ovo i dalje predstavlja izazov za instalatere. Trenutna popularna veličina je 120 x 90 cm i teži između 40 i 50 kg. kako god, too little weight affects the look and feel and the experience of use. ABS, poliuretan, reciklirani PET materijal od plastičnih čepova za boce, resin and other diversified synthetic materials such as Flight, Kinedo i Aquarine (Toplax) dominate. Na ovogodišnjoj kuhinji & Bath Shanghai, Kuhinja & Bath Info also noticed an increase in the number of transparent colored sanitary ware made from resin materials. Most of the bathroom cabinets and integral sanitary ware booths were paired with resin material sanitary ware such as large red transparent bathtubs and dark curry transparent basins. It was noted that there are few domestic manufacturers making resin sanitary ware to talk about.

Konačno, it is worth noting that the demand for personalization is on the rise in Europe.

Due to the growth in the trading of personalized products, safe delivery is becoming increasingly important for manufacturers due to storage and transport considerations. Osim toga, za istu cijenu, service is becoming increasingly important in a competitive market. U isto vreme, Europska e-trgovina tjera lokalne brendove sanitarija da otvore nove kanale prodaje.

The main competitors in the French shower tray sector: Acquabella, Agha, KAW, Allibert, Alterna, Althea Ceramica, Bath Ambiance, Aquarine, Plava, Bette, Bosnia, Colacril, Doccia je trajala, F&D, Fiora, Geberit, Godard Distribution, Hydrobox, Hi-Mac, Skoči, Ideal Standard, Jackoboard, Kaldejski, Kinedo, Krone od LG Industries, Lazer, Leda, LG Industries, Lux Elements, Marmite, Marmox, McBath, Nicos (Crystal plant), Novellini, Novo, Porculan, Profil Concept, Profiltek Quare Design, Roca, Samo, Zdravo, Sanswiss, Skarabej, Schulte, Sensea, SolidSoft, Villeroy & Boch, Staklo, Have, Wirquin Pro… …