Exporta | Analysis Of The Main Competitors In The European Shower Tray Market: Pocs fabricants, Moltes Marques

Exporta | Analysis Of The Main Competitors In The European Shower Tray Market: Pocs fabricants, Moltes Marques

Segons els informes dels mitjans francesos, en només deu anys, els plats de dutxa fets amb materials sintètics com l'acrílic i la resina han ocupat la major part del mercat francès, while the market for shower trays made of ceramic and cast iron has shrunk.

A causa de la manca de ceràmica sanitària, pedra i altres fàbriques a França, els productes fets amb materials relacionats es concentren a la regió del sud d'Europa. Com a resultat, Els articles sanitaris fets amb materials sintètics que van des de l'acrílic fins al PVC inunda el mercat local. Només Espanya té desenes de fàbriques, la majoria dels quals estan orientats a l'exportació, incloent mampara de dutxa, mobles, altres instal·ladors de bany, etc.

Moltes Marques, Few Manufacturers For Shower Trays

No obstant això, in terms of the category of shower trays, hi ha moltes marques al mercat, but not many manufacturers produce them. There are currently four main factories producing them, Marmita, Acquabella, McBath, and F&D. The largest of these is the Polish company Marmite. This company mainly OEMs and supplies other brands to local building material supermarkets and distributors. The company has a turnover of €170 million in 2020. Aquests quatre ocupen una quota de mercat important en el sector local de bany d'enginyeria, amb a 60-80% market share in synthetic shower trays.

Pel que fa al desenvolupament de la indústria local dels plats de dutxa, integral sanitary ware companies that are online in the shower tray category still face many problems in actual production and are relatively less competitive than companies that specialize in shower trays. En segon lloc, most private label shower trays are still produced in Europe. It is worth noting that there is an increasing trend in the number of shower trays exported from Asia (mainly China) to Europe.

Kitchen and Bathroom News observed that the old shower trays were gradually phased out as the old-style shower trays became more complicated to maintain and the popularity of the minimalist style of shower. Within the last five years, minimalist shower trays have started to show growth. In addition to export manufacturers of the original single category, shower manufacturers such as Lepton are targeting this change in the European market. They are starting to bring secondary product categories online for their main categories. En l'actualitat, a small number of domestic shower trays are used for domestic sales outside the home improvement market and most are exported overseas.

Cuina & Bath News has checked customs data and learned that in 2020, the total value of Chinese exports to France (HS: 73249000, 39221000) of plastic and cast iron sanitary ware products containing shower trays was 98,039,292 iuans, amb una quantitat total de 6536913 kg.

França

A Major Consumer Of Synthetic Products

França és el país europeu amb la millor integració de materials sintètics. Synthetic materials are used not only for vanity tops but also for shower trays. The increase in the number of building material superstores “has contributed to the diversification of the French sanitary ware industry”. They are also complementing the existing market for ceramic sanitaryware thanks to the properties of synthetic materials themselves.

Així que, have synthetics become the main sanitaryware material in France? According to a study by Afisb, the French sanitary ware association, this is indeed the case. But there are other studies that suggest that ceramic still holds a major market share. Afisb figures show that the market for shower trays is between 1.1 milions i 1.2 milions d'unitats, dels quals 45% és ceràmica i 50% és el mercat de materials sintètics com l'acrílic i la resina, while sales are around 120,000 unitats.

Synthetic shower trays are beginning to be used on a large scale in new housing in the local area. In addition to shower enclosures replacing baths, materials such as acrylic shower trays are replacing ceramic shower trays. They are growing in size and Kinedo is well positioned in this market.

A causa de requisits ambientals com ara zero emissions de carboni, the number of energy-intensive ceramic factories in France is decreasing and there is only one regulated sanitary ceramic factory left. Com a resultat, the market share of ceramic materials, with the exception of synthetic materials such as acrylic, is gradually shrinking. Actualment, the French market for ceramic shower trays is dominated by two brands: Geberit i VitrA (també fent OEM). Plats de dutxa de ferro colat, d'altra banda, encara conserven part del mercat, with sales volumes of between 5,000 i 8,000 unitats, supplied by Roca, Caldew and Bette.

Growing Demand For Personalisation In Europe

There Is A Big Market For Customisation

Després de diversos anys de personalització, fermenta al mercat xinès, essentially most major companies are offering customized solutions. A Europa, d'altra banda, la tendència de personalització també està en augment.

Per consideracions logístiques i postvenda, existing European manufacturers are planning to further improve the abrasion and impact resistance of synthetic shower trays and to reduce their weight. Això continua sent un repte per als instal·ladors. La mida popular actual és 120 x 90 cm i pesa entre 40 i 50 kg. No obstant això, too little weight affects the look and feel and the experience of use. ABS, poliuretà, material PET reciclat de taps d'ampolles de plàstic, resin and other diversified synthetic materials such as Flight, Kinedo i Aquarine (Toplax) dominar. A la cuina d'enguany & Bany Xangai, Cuina & Bath Info also noticed an increase in the number of transparent colored sanitary ware made from resin materials. Most of the bathroom cabinets and integral sanitary ware booths were paired with resin material sanitary ware such as large red transparent bathtubs and dark curry transparent basins. It was noted that there are few domestic manufacturers making resin sanitary ware to talk about.

Finalment, it is worth noting that the demand for personalization is on the rise in Europe.

Due to the growth in the trading of personalized products, safe delivery is becoming increasingly important for manufacturers due to storage and transport considerations. A més, pel mateix preu, service is becoming increasingly important in a competitive market. Al mateix temps, El comerç electrònic europeu està impulsant les marques locals de productes sanitaris a obrir nous canals de venda.

The main competitors in the French shower tray sector: Acquabella, Agha, KAW, Allibert, Alterna, Althea Ceràmica, Ambient de bany, Aquarine, Blau, Bette, Bosnia, Colacril, Doccia va durar, F&D, Fiora, Geberit, Distribució Godard, Hydrobox, Hola-Mac, Saltar, Estàndard ideal, Jackoboard, Kaldewei, Kinedo, Krone de LG Industries, Lazer, Leda, Indústries LG, Elements Lux, Marmita, Marmox, McBath, Nicos (Planta de cristall), Els novells, Nou, Porcelanosa, Concepte de perfil, Profiltek Quare Design, Roca, Només, Sana, Sanswiss, Escarabat, Schulte, Sensea, SolidSoft, Villeroy & Boch, VitrA, Tenir, Wirquin Pro… …