Esporta | Analisi di i Cumpetitori Principali di u Mercatu Europeu di Piatto di Doccia, Pochi Manufacturers, Parechje marche

Industria di cucina è bagnu Mainstream Media Informazioni di cucina è bagnu

Some of the data in this article are from Housetech, and we hope it will be helpful for exporters.

Sicondu i media francesi, in solu dece anni, vassoi di duscia fatta di materiali sintetici cum'è acrilicu è resina anu occupatu a maiò parte di u mercatu francese. The market for shower trays made of ceramic and cast iron materials has shrunk.

A causa di a mancanza di ceramica sanitaria, petra è altre fabbriche in Francia, the products of related materials are concentrated in the southern European region. Dunque, from acrylic to PVC and other synthetic materials manufactured sanitary ware to flood the local market. A sola Spagna hà decine di fabbriche, a maiò parte di i quali sò orientati à l'esportazione, cumpresi cabine di doccia, mobili, altri attrezzatori di bagnu, ecc.

Shower trays have many brands but few manufacturers

But in terms of shower trays as a category, ci sò parechje marche nantu à u mercatu, but not many manufacturers producing them. There are four main factories producing them, Marmite, Acquabella, McBath è F&D. The largest of them is Marmite in Poland. The company mainly OEMs for other brands and supplies to local building materials supermarkets and distributors. The company’s turnover in 2020 hè 170 millioni d'euros. Questi quattru occupanu una parte maiò di u mercatu in u settore di u bagnu di ingegneria lucale, cun 60-80% of the market share in synthetic shower trays.

In quantu à u sviluppu di l'industria lucale di i piatti di doccia, the overall sanitary ware companies that come online in the shower tray category still face many problems in actual production and are relatively less competitive compared to companies specializing in shower trays. Siconda, most of the private label shower trays are still produced in Europe. It is worth noting that the number of shower trays exported from Asia (principalmente Cina) to Europe has a tendency to increase.

According to Kitchen News observation, the old shower chassis is gradually phased out due to the complexity of maintenance and the popularity of the minimalist style of showers. In l'ultimi cinque anni, the minimalist shower tray began to show growth. In addition to the original single category export manufacturers, shower manufacturers such as Laibodun are targeting this change in the European market and are beginning to bring auxiliary product categories online for their main categories. Attualmente, a small portion of domestic shower trays are used for domestic home improvement market, and most of them are exported overseas.

Kitchen and bathroom information query customs data learned that the total value of China’s exports to France (HS: 73249000, 39221000) of plastic and cast iron sanitary ware products containing shower trays in 2020 era 98,039,292 yuan, cù una quantità tutale di 6536913 kg.

Francia

A major consumer of synthetic products

Francia hè u paese europeu cù a megliu integrazione di materiali sintetici, not only for vanity tops, but also for shower trays. The increase in building material superstores has “boosted the diversification of the French sanitary ware industry” and has complemented the market beyond the original ceramic sanitary ware due to the nature of synthetic materials themselves.

Cusì, has the synthetic material become the main sanitary ware material in France? According to the French Sanitary Association Afisb research shows that it is. But there are other studies that ceramic still holds a major market share. Afisb’s data showed that the market size of the shower tray is between 1.1 millioni è 1.2 milione di pezzi, di quale 45% hè ceramica è 50% hè u mercatu di materiali sintetici cum'è acrilicu è resina. And the sales are about 120,000 pezzi. (Quick link: Dati | French bathroom market declines by 5.4% in 2020)

Synthetic shower trays are beginning to be used on a large scale in new local housing. in addition to shower enclosures replacing bathtubs, materials such as acrylic shower trays are replacing ceramic shower trays on a growing scale. kinedo is well positioned in this market.

A causa di esigenze ambientali cum'è zero emissioni di carbonu, the number of energy-intensive ceramic factories in France is decreasing. There is only one sanitary ceramic factory left on the regulation. Dunque, except for synthetic materials such as acrylic, the market share of ceramic materials is gradually shrinking. Attualmente, the French ceramic shower tray market is dominated by two brands: Geberit et VitrA (fà ancu OEM). Piatti doccia in ghisa, da l'altra parte, mantene sempre una parte di u mercatu, with sales volumes between 5,000 è 8,000 unità. They are supplied by Roca, Kaldewei and Bette.

Personalized demand grows in Europe

There is a big market for customization

Dopu à parechji anni di persunalizazione fermenta in u mercatu Chinese, basically most of the major companies are offering customized solution solutions. And in Europe, a tendenza di persunalizazione hè ancu in crescita.

A causa di considerazioni logistiche è post-vendita, existing European manufacturers are planning to further improve the wear and impact resistance of synthetic shower trays and reduce their weight. Questu cuntinueghja esse una sfida per l'installatori. A dimensione populari attuale hè 120 x 90 cm è pesa trà 40 è 50 kg. Tuttavia, too little weight can affect the look and feel and the experience of using it. Flight, Kinedo è Aquarine (Toplax) dominate among diverse synthetic materials such as ABS, poliuretanu, materiale PET riciclatu da tappi di bottiglia di plastica, resins and more. At this year’s Shanghai Kitchen & Show di bagnu, Cucina & Bath Information also noted the growth in the number of transparent colored sanitary ware made of resin materials, with most bathroom cabinets and overall sanitary ware booths paired with resin material sanitary ware such as large red transparent bathtubs and dark curry transparent basins. It is reported that there are few domestic manufacturers chatting about the manufacture of resin sanitary ware.

Infine, it is worth noting that the trend of personalized demand in Europe is growing.

Due to the growth of personalized product trading, safe delivery is becoming more and more important for manufacturers due to storage and transportation considerations. In più, per u listessu prezzu, service is becoming increasingly important in a highly competitive market. In listessu tempu, L'e-commerce europeu spinge e marche sanitarie lucali à apre novi canali di vendita.

The main competitors in the French shower tray industry : Acquabella, Agha, KAW, Allibert, Alterna, Althea Ceramica, Ambiance di bagnu, Aquarine, Turchinu, Bette, Bosnor, Colacril, Doccia durò, F&D, Fiora, Ellu portarà, Distribuzione Godard , Hydrobox, Ciao-Mac, Saltà, Standard ideale, Jackoboard, Caldeo, Kinedo, Krone da LG Industries, Lazer, Leda, LG Industries, Elementi di Lux, Marmite, Marmox, McBath, Nicos (Pianta cristallina), I principianti, Novu, Porcelanosa, Profil Concept, Profiltek, Quare Design, Roca, Solu, Sanindusa, Sanswiss, Scarabée, Schulte, Sensea, SolidSoft, Villeroy & Boch. Vitra, Avè, Wirquin Pro……