Allforio | Dadansoddiad o'r Prif Gystadleuwyr Ym Marchnad Hambwrdd Cawod Ewrop: Ychydig o weithgynhyrchwyr, Llawer o Brandiau

Allforio | Dadansoddiad o'r Prif Gystadleuwyr Ym Marchnad Hambwrdd Cawod Ewrop: Ychydig o weithgynhyrchwyr, Llawer o Brandiau

Yn ôl adroddiadau cyfryngau Ffrainc, mewn dim ond deng mlynedd, mae hambyrddau cawod wedi'u gwneud o ddeunyddiau synthetig fel acrylig a resin wedi meddiannu'r rhan fwyaf o farchnad Ffrainc, while the market for shower trays made of ceramic and cast iron has shrunk.

Oherwydd y diffyg cerameg glanweithiol, carreg a ffatrïoedd eraill yn Ffrainc, mae cynhyrchion a wneir o ddeunyddiau cysylltiedig wedi'u crynhoi yn rhanbarth de Ewrop. O ganlyniad, mae offer glanweithiol wedi'u gwneud o ddeunyddiau synthetig yn amrywio o acrylig i PVC yn gorlifo'r farchnad leol. Mae gan Sbaen yn unig ddwsinau o ffatrïoedd, y rhan fwyaf ohonynt yn canolbwyntio ar allforio, gan gynnwys llociau cawod, dodrefn, gosodwyr ystafell ymolchi eraill, etc.

Llawer o Brandiau, Few Manufacturers For Shower Trays

Fodd bynnag, in terms of the category of shower trays, mae yna lawer o frandiau ar y farchnad, but not many manufacturers produce them. There are currently four main factories producing them, Marmite, Acquabella, McBath, and F&D. The largest of these is the Polish company Marmite. This company mainly OEMs and supplies other brands to local building material supermarkets and distributors. The company has a turnover of €170 million in 2020. Mae'r pedwar hyn yn meddiannu cyfran fawr o'r farchnad yn y sector ystafelloedd ymolchi peirianyddol lleol, gyda a 60-80% market share in synthetic shower trays.

Cyn belled ag y mae datblygiad y diwydiant hambwrdd cawod lleol yn y cwestiwn, integral sanitary ware companies that are online in the shower tray category still face many problems in actual production and are relatively less competitive than companies that specialize in shower trays. Yn ail, most private label shower trays are still produced in Europe. It is worth noting that there is an increasing trend in the number of shower trays exported from Asia (Tsieina yn bennaf) to Europe.

Kitchen and Bathroom News observed that the old shower trays were gradually phased out as the old-style shower trays became more complicated to maintain and the popularity of the minimalist style of shower. O fewn y pum mlynedd diwethaf, minimalist shower trays have started to show growth. In addition to export manufacturers of the original single category, shower manufacturers such as Lepton are targeting this change in the European market. They are starting to bring secondary product categories online for their main categories. Ar hyn o bryd, a small number of domestic shower trays are used for domestic sales outside the home improvement market and most are exported overseas.

Cegin & Bath News has checked customs data and learned that in 2020, the total value of Chinese exports to France (HS: 73249000, 39221000) of plastic and cast iron sanitary ware products containing shower trays was 98,039,292 yuan, gyda chyfanswm o 6536913 kg.

Ffrainc

A Major Consumer Of Synthetic Products

Ffrainc yw'r wlad Ewropeaidd sydd â'r integreiddio gorau o ddeunyddiau synthetig. Synthetic materials are used not only for vanity tops but also for shower trays. The increase in the number of building material superstores “has contributed to the diversification of the French sanitary ware industry”. They are also complementing the existing market for ceramic sanitaryware thanks to the properties of synthetic materials themselves.

Felly, have synthetics become the main sanitaryware material in France? According to a study by Afisb, the French sanitary ware association, this is indeed the case. But there are other studies that suggest that ceramic still holds a major market share. Afisb figures show that the market for shower trays is between 1.1 miliwn a 1.2 miliwn o unedau, o ba rai 45% yn seramig a 50% yw'r farchnad ar gyfer deunyddiau synthetig megis acrylig a resin, while sales are around 120,000 unedau.

Synthetic shower trays are beginning to be used on a large scale in new housing in the local area. In addition to shower enclosures replacing baths, materials such as acrylic shower trays are replacing ceramic shower trays. They are growing in size and Kinedo is well positioned in this market.

Oherwydd gofynion amgylcheddol megis dim allyriadau carbon, the number of energy-intensive ceramic factories in France is decreasing and there is only one regulated sanitary ceramic factory left. O ganlyniad, the market share of ceramic materials, with the exception of synthetic materials such as acrylic, is gradually shrinking. Ar hyn o bryd, the French market for ceramic shower trays is dominated by two brands: Geberit a VitraA (hefyd yn gwneud OEM). Hambyrddau cawod haearn bwrw, ar y llaw arall, dal i gadw rhan o'r farchnad, with sales volumes of between 5,000 a 8,000 unedau, supplied by Roca, Caldew and Bette.

Growing Demand For Personalisation In Europe

There Is A Big Market For Customisation

Ar ôl sawl blwyddyn o addasu eplesu yn y farchnad Tsieineaidd, essentially most major companies are offering customized solutions. Yn Ewrop, ar y llaw arall, mae'r duedd addasu hefyd ar gynnydd.

Oherwydd ystyriaethau logistaidd ac ôl-werthu, existing European manufacturers are planning to further improve the abrasion and impact resistance of synthetic shower trays and to reduce their weight. Mae hyn yn parhau i fod yn her i osodwyr. Y maint poblogaidd presennol yw 120 x 90 cm ac yn pwyso rhwng 40 a 50 kg. Fodd bynnag, too little weight affects the look and feel and the experience of use. ABS, polywrethan, deunydd PET wedi'i ailgylchu o gapiau poteli plastig, resin and other diversified synthetic materials such as Flight, Kinedo ac Aquarine (Toplac) tra-arglwyddiaethu. At this year’s Kitchen & Bath Shanghai, Cegin & Bath Info also noticed an increase in the number of transparent colored sanitary ware made from resin materials. Most of the bathroom cabinets and integral sanitary ware booths were paired with resin material sanitary ware such as large red transparent bathtubs and dark curry transparent basins. It was noted that there are few domestic manufacturers making resin sanitary ware to talk about.

Yn olaf, it is worth noting that the demand for personalization is on the rise in Europe.

Due to the growth in the trading of personalized products, safe delivery is becoming increasingly important for manufacturers due to storage and transport considerations. Yn ychwanegol, am yr un pris, service is becoming increasingly important in a competitive market. Ar yr un pryd, Mae e-fasnach Ewropeaidd yn gwthio brandiau nwyddau glanweithiol lleol i agor sianeli gwerthu newydd.

The main competitors in the French shower tray sector: Acquabella, Agha, KAW, Allibert, Fel arall, Althea Ceramica, Awyrgylch Caerfaddon, Aquarine, Glas, Bett, Bosnia, Colacril, Doccia para, Dd&D, Fiora, Geberit, Dosbarthiad Godard, Hydrobox, Hi-Mac, Neidio, Safon ddelfrydol, Jackofwrdd, Caldeaidd, Kinedo, Krone gan LG Industries, Lazer, Leda, Diwydiannau LG, Elfennau Lux, Marmite, Marmox, McBath, Nicos (Planhigyn grisial), newbies, Newydd, Porcelanosa, Cysyniad Proffil, Profiltek Quare Design, Roca, Dim ond, Iach, Sanswiss, Scarab, Schulte, Sensea, SolidSoft, Villeroy & Boch, VitrA, Wedi, Wirquin Pro… …