Esportatu | Analysis Of The Main Competitors In The European Shower Tray Market: Fabrikatzaile gutxi, Marka asko

Esportatu | Analysis Of The Main Competitors In The European Shower Tray Market: Fabrikatzaile gutxi, Marka asko

Frantziako hedabideen arabera, hamar urtean besterik ez, Akrilikoa eta erretxina bezalako material sintetikoz egindako dutxa-platoek hartu dute Frantziako merkatuaren zatirik handiena, while the market for shower trays made of ceramic and cast iron has shrunk.

Zeramika sanitario faltagatik, harria eta beste lantegi batzuk Frantzian, erlazionatutako materialez egindako produktuak Europako hegoaldeko eskualdean kontzentratzen dira. Ondorioz, Akrilikotik PVCra bitarteko material sintetikoz egindako osasun-tresnek tokiko merkatua gainezka egiten dute. Espainiak bakarrik ditu dozenaka lantegi, gehienak esportaziora bideratutakoak, dutxak barne, altzariak, beste komun-instalatzaileak, etab.

Marka asko, Few Manufacturers For Shower Trays

Hala ere, in terms of the category of shower trays, marka asko daude merkatuan, but not many manufacturers produce them. There are currently four main factories producing them, Marmita, Acquabella, McBath, and F&Erabili. The largest of these is the Polish company Marmite. This company mainly OEMs and supplies other brands to local building material supermarkets and distributors. The company has a turnover of €170 million in 2020. Lau hauek merkatu kuota handia hartzen dute tokiko bainugelen sektorean, batekin 60-80% market share in synthetic shower trays.

Tokiko dutxa-plateraren industriaren garapenari dagokionez, integral sanitary ware companies that are online in the shower tray category still face many problems in actual production and are relatively less competitive than companies that specialize in shower trays. Bigarrenik, most private label shower trays are still produced in Europe. It is worth noting that there is an increasing trend in the number of shower trays exported from Asia (batez ere Txina) to Europe.

Kitchen and Bathroom News observed that the old shower trays were gradually phased out as the old-style shower trays became more complicated to maintain and the popularity of the minimalist style of shower. Azken bost urteetan, minimalist shower trays have started to show growth. In addition to export manufacturers of the original single category, shower manufacturers such as Lepton are targeting this change in the European market. They are starting to bring secondary product categories online for their main categories. Gaur egun, a small number of domestic shower trays are used for domestic sales outside the home improvement market and most are exported overseas.

Sukaldea & Bath News has checked customs data and learned that in 2020, the total value of Chinese exports to France (HS: 73249000, 39221000) of plastic and cast iron sanitary ware products containing shower trays was 98,039,292 yuan, guztirako kantitate batekin 6536913 kg.

Frantzia

A Major Consumer Of Synthetic Products

Frantzia da material sintetikoen integrazio onena duen Europako herrialdea. Synthetic materials are used not only for vanity tops but also for shower trays. The increase in the number of building material superstores “has contributed to the diversification of the French sanitary ware industry”. They are also complementing the existing market for ceramic sanitaryware thanks to the properties of synthetic materials themselves.

Beraz, have synthetics become the main sanitaryware material in France? According to a study by Afisb, the French sanitary ware association, this is indeed the case. But there are other studies that suggest that ceramic still holds a major market share. Afisb figures show that the market for shower trays is between 1.1 milioi eta 1.2 milioi unitate, horietatik 45% zeramika da eta 50% akrilikoa eta erretxina bezalako material sintetikoen merkatua da, while sales are around 120,000 unitateak.

Synthetic shower trays are beginning to be used on a large scale in new housing in the local area. In addition to shower enclosures replacing baths, materials such as acrylic shower trays are replacing ceramic shower trays. They are growing in size and Kinedo is well positioned in this market.

Ingurumen-eskakizunak direla eta, esaterako, zero karbono isuria, the number of energy-intensive ceramic factories in France is decreasing and there is only one regulated sanitary ceramic factory left. Ondorioz, the market share of ceramic materials, with the exception of synthetic materials such as acrylic, is gradually shrinking. Gaur egun, the French market for ceramic shower trays is dominated by two brands: Geberit eta VitrA (OEM egiten ere). Burdinurtuzko dutxa-platoak, bestetik, oraindik merkatuaren zati bat mantentzen dute, with sales volumes of between 5,000 eta 8,000 unitateak, supplied by Roca, Caldew and Bette.

Growing Demand For Personalisation In Europe

There Is A Big Market For Customisation

Hainbat urte pertsonalizatu ondoren Txinako merkatuan hartzitu, essentially most major companies are offering customized solutions. Europan, bestetik, pertsonalizazio joera ere gora egiten ari da.

Logistika eta salmenta osteko kontuengatik, existing European manufacturers are planning to further improve the abrasion and impact resistance of synthetic shower trays and to reduce their weight. Instalatzaileentzako erronka izaten jarraitzen du. Gaur egungo tamaina ezaguna da 120 x 90 cm eta artean pisatzen du 40 eta 50 kg. Hala ere, too little weight affects the look and feel and the experience of use. ABS, poliuretanoa, PET material birziklatua plastikozko botila tapoietatik ateratakoa, resin and other diversified synthetic materials such as Flight, Kinedo eta Aquarine (Toplax) dominate. At this year’s Kitchen & Bath Shanghai, Sukaldea & Bath Info also noticed an increase in the number of transparent colored sanitary ware made from resin materials. Most of the bathroom cabinets and integral sanitary ware booths were paired with resin material sanitary ware such as large red transparent bathtubs and dark curry transparent basins. It was noted that there are few domestic manufacturers making resin sanitary ware to talk about.

Azkenik, it is worth noting that the demand for personalization is on the rise in Europe.

Due to the growth in the trading of personalized products, safe delivery is becoming increasingly important for manufacturers due to storage and transport considerations. Gainera, prezio berdinean, service is becoming increasingly important in a competitive market. Aldi berean, Europako merkataritza elektronikoak tokiko osasun-markak bultzatzen ditu salmenta-kanal berriak irekitzera.

The main competitors in the French shower tray sector: Acquabella, Agha, KAW, Allibert, Alterna, Althea Ceramica, Bainu giroa, Aquarine, Urdina, Bette, Bosnia, Colacril, Docciak iraun zuen, F&Erabili, Fiora, bear du, Godard Banaketa, Hidrokutxa, Kaixo-Mac, Jauzi, Estandar Ideala, Jackoboarda, Kaldea, Kinedo, LG Industries-en Krone, Lazer, Leda, LG Industries, Lux Elementuak, Marmita, Marmox, McBath, Nicos (Kristalezko landarea), Hasiberriak, Berria, Porcelanosa, Profil Kontzeptua, Profiltek Quare Design, Roca, Bakarrik, Osasuntsu, Sansuiza, Scarab, Schulte, Sensea, SolidSoft, Villeroy & Boch, VitrA, Izan, Wirquin Pro… …