Exploring Arrow Home’s Global User Experience Research Center
Kitchen & Bath Industry Mainstream Media Kitchen & Bath News
Arrow Home has done another thing that leads the industry.
On June 25, “Know what you need, only for wisdom” – Arrow Home Global User Experience Research Center Experience Tour introduced the stage results to the industry and the public.
It is reported that this event is Arrow Home Global Experience Research Center open to the outside world to experience and receive tours since its preparation in December 2019. Many leading user experience methods, innovative products from consumer needs, and leading technologies were also presented for the first time.
It is understood that Arrow Home Global Experience and Research Center covers a total area of more than 4,000 square meters. The experience research center covers the user experience research of all categories of sanitary ware products such as intelligent, environmental protection and energy-saving. This is the industry’s ultimate “user experience research” for the purpose of a space experience of immersive bathroom center. Through the planning, development, and application of experiential research equipment and instruments, the scientific simulation of the research center experiences scene restoration. It is an in-depth study of the real reflection of users in different home space and product application scenarios, and through data statistics and analysis, based on the real feedback of user experience. It continues to improve the quality of products, innovation in the use of bathroom products comfort, and continues to optimize the positive experience of users to meet the real needs of users.
On that day, Ren Weiqing, member of the party group and chief engineer of Foshan Municipal Administration of Market Supervision, Zhuokun Au, director of the National Quality Supervision and Inspection Center for Ceramics and Plumbing and Sanitary Products, Xing Jun, general manager of the Daytime Electricity Division of Weikai Testing Technology Co., Xie Yuerong, chairman and general manager of Arrow Home Group, Xie Wei, director and deputy general manager of Arrow Home Group, Lu Jinhui, deputy general manager of Arrow Home Group, and Arrow Home Group deputy general manager Yan Bangping, China Industrial Cooperation Association home furnishing branch chairman, kitchen and bathroom information founder Yu Zhenrong, China Building Materials Market Association Sanitary Branch, Foshan Sanitary Ware Industry Association Secretary-General Liu Wengui, TaoWei.com operations director Yu Yu Yueming and other guests and Xinhua, CCTV, kitchen and bathroom information, Guangzhou Daily, Foshan Daily and other media representatives visited and experienced the Arrow Home user experience research center.
When the younger generation becomes the mainstream consumer group, how can traditional home furnishing brands better dialogue with the younger generation, Arrow home furnishing provides a good model for the industry development. From brand strategy to user strategy, Arrow Home’s global user experience research center marks a key step in Arrow Home’s leading strategy.
Arrow Home Group Chairman and General Manager Xie Yurong said in his speech that Arrow Home User Experience Research Center exhibits innovative technology products such as smart toilets, urine testing smart toilets, smart bathroom mirrors, anti-bacterial non-slip tiles, anti-bacterial toilets, and anti-epidemic toilets. It simulates and tests the scenarios of installation and use in different scenarios for consumers, ensuring that the products will remain in good condition after 10 years of use. arrow home has always insisted on product leadership and quality winning. It hopes to provide solutions for global consumers’ smart home needs and let more families experience smart home life.
Xie Yerong, Chairman and General Manager of Arrow Home Group
Xie Wei, Director and Vice General Manager of Arrow Home Group, said that user experience research is the process of understanding user behavior, needs and attitudes through different methods of observation and feedback collection. Each experience area here can integrate product quality testing, validation of usage experience effects, and customer feelings in a simulated real customer usage environment. This is a comprehensive experience research center.
Xie Wei, Director and Deputy General Manager of Arrow Home Group
Based on user experience research
Leading consumer demand with innovative products
For Arrow, there is an experience story behind every product. During the visit to the Experience Research Center, guests experienced Arrow Home’s various products and their rich functions. On-site Arrow home voice control smart bathroom was widely noticed. Its full set of bathroom products equipped with smart chips can be controlled remotely through voice commands or APP to achieve intelligent learning, voice interaction, product interconnection and health management. The space experience of the new intelligent bathroom brings convenience, comfort and personalized healthy lifestyle.
Arrow Home Voice Control Smart Bathroom
Guests visit and experience Arrow Home Smart Home IoT control platform
In recent years, people’s health concept is rapidly improving, this event showcased Arrow Home’s “automatic urine detection toilet” opened up a new track of healthy home. This allows users to achieve medical-related testing at home. According to the live demonstration, the toilet can realize automatic monitoring of six regular urine test indicators, including urine sugar, urine calcium, urine protein, urine bilinogen, urine nitrite, urine acid-base. It can easily interpret the health condition and effectively prevent diseases.
In addition, Arrow Home has created a smart anti-epidemic bathroom that has also become the focus. This innovative bathroom space isolates air circulation through medical airtight doors and non-contact induction opening and closing, blocking the fecal-oral transmission of Covid-19 virus and preventing cross-infection. It uses a space purifier to suppress bacteria and kill viruses, high-efficiency HEPA filtration plus plasma cloud technology to achieve more than 97% virus kill. Among them, the configuration of the smart toilet, the use of plasma cloud electrode field can be anti-bacterial virus, isolation and anti-odor, closed lid flushing, anti-fecal mouth transmission. The fresh air system automatically replaces the fresh air and opens the real “intelligent epidemic prevention mode”.
Arrow Home’s intelligent anti-epidemic bathroom
Guests visit Arrow Home’s intelligent epidemic prevention bathroom
On-site guests also experienced through visual, tactile, auditory and other experience ways to feel the full dimension of Arrow home products in the use of environmental changes in temperature and humidity, the size of the push and pull, noise, the size of the water flow flushing effect, the life of the product under extreme conditions, the adaptability of the product under different water conditions and other interesting tests.
Guests and media visited and experienced Arrow home shower
Yu Zhenrong, president of China Industrial Cooperation Association and president of Kitchen and Bathroom Information, visited and experienced Arrow home intelligent magic mirror
Guests and media visited and experienced Arrow home intelligent toilet test area
Since the water quality of different regions has different effects on the products, Arrow Home has included various end-use environmental conditions into the R&D process. In the water quality test area, by collecting water quality samples from various places in the country for comparison, each test selects four representative areas of water quality for simulated testing to study the impact of water quality in different areas on the use of different sanitary products and observe the test results. Each test area of the experimental data through digital management applied to the country’s major bases of production and research and development, continuous optimization of the product.
It is worth mentioning that the activity site product display from the intelligent toilet, intelligent magic mirror, water efficiency leader toilet, constant temperature shower, intimate cover to faucet. It is uniquely designed, each one is an eye-catching masterpiece. Among them, the ergonomically-designed intimate cover on display, with a high front and low back design, enjoys a comfortable toilet experience.
Guests and media visited Arrow Home Care Cover
Feast of Ideas
Theme forum: user experience and business development
After that, a forum of “User Experience and Enterprise Development” was held to share multi-dimensional user insights. The forum was hosted by Yu Yueming, the operation director of TaoWei.com who has many years of overseas working experience. Foshan Municipal Bureau of Market Supervision, member of the party group, chief engineer Ren Weiqing, general manager of Wei Kai Testing Technology Co., Ltd. Xing Jun, director of the National Ceramics and Plumbing Sanitary Ware Product Quality Supervision and Inspection Center District Zhuokun, China Building Materials Market Association Sanitary Branch, Foshan Sanitary Ware Industry Association Secretary General Liu Wengui, Arrow Home Group Deputy General Manager Lu Jinhui, Arrow Home Group Deputy General Manager Yan Bangping Industry bigwigs, from different angles provided a paradigm of thinking with observation and execution.
Starting from two core points of user experience and enterprise development, Yu Yueming and the guests discussed the importance of user experience research for enterprise development and promoting industry progress, and discussed how to put user experience research into practice.
Yu Yueming, Operation Director of TaoWei.com
Regarding the original intention and purpose of Arrow Home Group’s design experience research center, Yan Bangping, deputy general manager of Arrow Home Group, pointed out that the original intention of the experience research center design is based on the planning and implementation of new product experience programs and the output of the direction of experience improvement before new products are launched. Both C-end consumers, and B-end customers, etc. can have experience visits. At the same time, Arrow Home optimizes the user experience and meets the real needs of users through in-depth research on how users feel in different home spaces and product experimentation scenarios.
Yan Bangping, Vice General Manager of Arrow Home Group
Lu Jinhui, deputy general manager of Arrow Home Group, pointed out that the future business model must be a combination of online and offline. Since last year, Arrow Home has set up product experience officers to invite seed customers to conduct product experience tests. At the same time, we are opening big home experience stores across the country. At present, the first big home experience stores have been established in Hangzhou and Zibo, where consumers can immerse themselves in the scene to experience the full-scene intelligent home life that collects diverse home categories such as sanitary ware, tiles and customized home. We hope to achieve deep links to user needs from product development, production and sales, and multi-dimensional content services, to create a more efficient and transcendent home wisdom life for users.
Lu Jinhui, Deputy General Manager of Arrow Home Group
Ren Weiqing, member of the party group and chief engineer of Foshan Municipal Market Supervision Administration, gave high praise to Arrow Home Global User Experience Research Center. He said that the establishment of Arrow Home Experience Research Center is a demonstration of behavior beyond what is required by national standards, and Arrow Home has taken the lead in taking a key step in user experience research in the home furnishing industry, which is also a step that is highly compatible with the national concept of high-quality development.
Ren Weiqing, member of the party group and chief engineer of Foshan Municipal Market Supervision Administration
Director of the National Quality Supervision and Inspection Center for Ceramics and Plumbing Sanitary Products Zhuokun said Arrow Sanitary has done a good demonstration role. She pointed out that the National Ceramics and Plumbing and Sanitary Ware Product Quality Supervision and Inspection Center as a national sampling unit. In Foshan City, led by the Bureau of Quality Supervision to do a national intelligent toilet quality comparison. Domestic intelligent toilet pass rate for five consecutive years to improve. Domestic brands from the previous catch up with international brands, to now exceed the international brands, Arrow bathroom as the representative of the head of the enterprise has played a very good leading role. Now, Arrow home global user experience research center is very intelligent in design, has reached the international leading standard.
Zhuo Kun, director of the National Quality Supervision and Inspection Center for Ceramic and Plumbing Sanitary Products
Xing Jun, General Manager of Day Electric Division of Weikai Testing Technology Co., Ltd, said that Arrow Home Global User Experience Center is refined in standard and above standard. As an engineer by training, he has seen six iterations of the core system of Arrow Sanitary Wing series intelligent toilets. Whether from the chip, volume, or materials, the performance is increasingly stunning.
Xing Jun, General Manager of the Day Electric Division of Weikai Testing Technology Co.
In addition, representatives of industry media and industry associations also highly praised Arrow Home User Experience Research Center, while giving many valuable suggestions.
At this point, the 2021Arrow Home Global User Experience Research Center experience tour came to a successful conclusion. The “people-oriented” user thinking system is the anchor point of products and services. This event intuitively demonstrated Arrow Home’s image of “wisdom, openness and responsibility” as an industry leader through field visits and experience, and also provided new ideas and directions for the development of the home furnishing industry.