صادرات | تحلیل رقبای اصلی بازار سینی دوش اروپا, تعداد کمی از تولید کنندگان, بسیاری از برندها

صنعت آشپزخانه و حمام جریان اصلی رسانه اطلاعات آشپزخانه و حمام

Some of the data in this article are from Housetech, and we hope it will be helpful for exporters.

طبق گزارش رسانه های فرانسوی, فقط در ده سال, سینی های دوش ساخته شده از مواد مصنوعی مانند اکریلیک و رزین بیشتر بازار فرانسه را به خود اختصاص داده است.. The market for shower trays made of ceramic and cast iron materials has shrunk.

به دلیل عدم وجود سرامیک بهداشتی, سنگ و کارخانه های دیگر در فرانسه, the products of related materials are concentrated in the southern European region. از این رو, from acrylic to PVC and other synthetic materials manufactured sanitary ware to flood the local market. اسپانیا به تنهایی ده ها کارخانه دارد, که بیشتر آنها صادرات محور هستند, از جمله کابین دوش, مبلمان, سایر لوازم حمام, و غیره.

Shower trays have many brands but few manufacturers

But in terms of shower trays as a category, مارک های زیادی در بازار وجود دارد, but not many manufacturers producing them. There are four main factories producing them, مارمیت, آکوابلا, مک باث و اف&دی. The largest of them is Marmite in Poland. The company mainly OEMs for other brands and supplies to local building materials supermarkets and distributors. The company’s turnover in 2020 است 170 میلیون یورو. این چهار سهم عمده ای از بازار را در بخش حمام های مهندسی شده محلی به خود اختصاص می دهند, با 60-80% of the market share in synthetic shower trays.

تا آنجا که به توسعه صنعت سینی دوش محلی مربوط می شود, the overall sanitary ware companies that come online in the shower tray category still face many problems in actual production and are relatively less competitive compared to companies specializing in shower trays. دوم, most of the private label shower trays are still produced in Europe. It is worth noting that the number of shower trays exported from Asia (عمدتا چین) to Europe has a tendency to increase.

According to Kitchen News observation, the old shower chassis is gradually phased out due to the complexity of maintenance and the popularity of the minimalist style of showers. طی پنج سال گذشته, the minimalist shower tray began to show growth. In addition to the original single category export manufacturers, shower manufacturers such as Laibodun are targeting this change in the European market and are beginning to bring auxiliary product categories online for their main categories. در حال حاضر, a small portion of domestic shower trays are used for domestic home improvement market, and most of them are exported overseas.

Kitchen and bathroom information query customs data learned that the total value of China’s exports to France (HS: 73249000, 39221000) of plastic and cast iron sanitary ware products containing shower trays in 2020 بود 98,039,292 یوان, با مجموع مقدار 6536913 کیلوگرم.

فرانسه

A major consumer of synthetic products

فرانسه کشور اروپایی با بهترین ترکیب مواد مصنوعی است, not only for vanity tops, but also for shower trays. The increase in building material superstores has “boosted the diversification of the French sanitary ware industry” and has complemented the market beyond the original ceramic sanitary ware due to the nature of synthetic materials themselves.

بنابراین, has the synthetic material become the main sanitary ware material in France? According to the French Sanitary Association Afisb research shows that it is. But there are other studies that ceramic still holds a major market share. Afisb’s data showed that the market size of the shower tray is between 1.1 میلیون و 1.2 میلیون قطعه, که از آن 45% سرامیک است و 50% بازار مواد مصنوعی مانند اکریلیک و رزین است. And the sales are about 120,000 تکه. (Quick link: داده ها | French bathroom market declines by 5.4% که در 2020)

Synthetic shower trays are beginning to be used on a large scale in new local housing. in addition to shower enclosures replacing bathtubs, materials such as acrylic shower trays are replacing ceramic shower trays on a growing scale. kinedo is well positioned in this market.

به دلیل الزامات زیست محیطی مانند انتشار کربن صفر, the number of energy-intensive ceramic factories in France is decreasing. There is only one sanitary ceramic factory left on the regulation. از این رو, except for synthetic materials such as acrylic, the market share of ceramic materials is gradually shrinking. در حال حاضر, the French ceramic shower tray market is dominated by two brands: Geberit and VitrA (also doing OEM). Cast iron shower trays, از طرف دیگر, still retain part of the market, with sales volumes between 5,000 و 8,000 واحدها. They are supplied by Roca, Kaldewei and Bette.

Personalized demand grows in Europe

There is a big market for customization

After several years of customization ferment in the Chinese market, basically most of the major companies are offering customized solution solutions. And in Europe, the customization trend is also on the rise.

Due to logistical and after-sales considerations, existing European manufacturers are planning to further improve the wear and impact resistance of synthetic shower trays and reduce their weight. این همچنان یک چالش برای نصب کنندگان است. اندازه محبوب فعلی است 120 x 90 سانتی متر و وزن بین 40 و 50 کیلوگرم. با این حال, too little weight can affect the look and feel and the experience of using it. Flight, Kinedo و Aquarine (توپلاکس) dominate among diverse synthetic materials such as ABS, پلی اورتان, مواد PET بازیافت شده از درب بطری های پلاستیکی, resins and more. At this year’s Shanghai Kitchen & نمایش حمام, آشپزخانه & Bath Information also noted the growth in the number of transparent colored sanitary ware made of resin materials, with most bathroom cabinets and overall sanitary ware booths paired with resin material sanitary ware such as large red transparent bathtubs and dark curry transparent basins. It is reported that there are few domestic manufacturers chatting about the manufacture of resin sanitary ware.

سرانجام, it is worth noting that the trend of personalized demand in Europe is growing.

Due to the growth of personalized product trading, safe delivery is becoming more and more important for manufacturers due to storage and transportation considerations. علاوه بر این, به همان قیمت, service is becoming increasingly important in a highly competitive market. همزمان, تجارت الکترونیک اروپایی برندهای لوازم بهداشتی محلی را برای باز کردن کانال های فروش جدید تحت فشار قرار می دهد.

The main competitors in the French shower tray industry : آکوابلا, آقا, KAW, آلبرت, جایگزین, Althea Ceramica, محیط حمام, آکوارین, آبی, بت, Bosnor, کولاکریل, داچیا دوام آورد, اف&دی, فیورا, جبریت, توزیع گدار , هیدروباکس, سلام مک, پرش کنید, استاندارد ایده آل, جکوبرد, کلدانی, کیندو, کرون توسط صنایع ال جی, لیزر, لدا, صنایع ال جی, عناصر لوکس, مارمیت, مارموکس, مک بات, نیکوس (گیاه کریستال), تازه کارها, جدید, Porcelanosa, مفهوم پروفایل, Profiltek, Quare Design, روکا, فقط, سالم, سانسوئیس, اسکراب, شولت, حس, SolidSoft, ویلروی & بوخ. ویترآ, دارند, Wirquin Pro……