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در آوریل 15, Turkey’s largest sanitary ware manufacturer and exporter ECZACIBAŞ YAPI GEREÇLERİ (“EYAP”) sold 10.29% of its shares to its holding subsidiary Eczacıba Holding A.Ş for a cash consideration of 208, The cash consideration was 208,755,000 Turkish Liras (RMB 169 میلیون).

در حال حاضر, EYAP’s main brands include Vitra, burgbad and ARTEAM. It is reported that the Vitra brand alone accounts for more than 50% of Turkey’s total exports of sanitary ceramics, Vitra 76% of revenue from exports.

According to the Turkish Ceramic Association data, که در 2020, Turkey’s entire ceramic industry exports of $ 1.304 میلیارد, که از آن $ 269 million in exports of sanitary ceramics, tile exports of $ 777 میلیون. Turkey’s top 10 countries exporting sanitary ceramics are Germany, فرانسه, انگلستان, ایتالیا, اسرائیل, اسپانیا, شیشه ای, هلند, بلژیک.

بالا 5 companies in Turkey’s sanitary ceramics exports in 2019 هستند

• EKOM ECZACIBAŞDIŞ TİC. A.Ş. (EYAP Group)
• KEY BANYO VE MUTFAK ÜRÜN. DIŞ. TİC. A.Ş.
• ECE BANYO GEREÇLERİ SAN. VE TİC. A.Ş.
• ÇANAKCILAR SERAMİK SAN. VE TİC. A.Ş.
• EGE VİTRİFİYE SALIK GEREÇLERİ SAN. VE TİC. A.Ş.

(In millions of US dollars)

در حال حاضر, in terms of price competition, Turkey wins the European and related markets in general through low price competition, and the Turkish ceramic industry has also been considering Chinese sanitary ware exports as the biggest competitor. Compared with Italy, آلمان, چین, ترکیه, four countries of sanitary ceramics export prices, Germany has the highest prices, Turkey has the lowest.

The following are exported to Germany, فرانسه, England and Italy four destination market unit price comparison

علاوه بر این, according to the Turkish Ceramic Association data show that the data for the 1-3 quarters of 2019-2020, به عنوان مثال, the world’s top 10 sanitary ceramics exports are China, مکزیک, آلمان, ترکیه, ایتالیا, تایلند, شیشه ای, پرتغال, مصر, ایالات متحده. And the top 10 importing countries are the United States, آلمان, فرانسه, بریتانیا, کانادا, اسپانیا, هلند, کره جنوبی, استرالیا, ژاپن.

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