A Number Of Korean Giants Joined The 8.3 Miljardi yuania “Hansen Home Acquisition War”, Kiinan markkinat ovat vakavassa laskussa.

Alkuperäinen keittiö- ja kylpyhuonealan valtavirran tiedotusvälineet keittiöstä ja kylpyhuoneesta

The acquisition war for Korea’s largest home furnishing company is heating up.

With the addition of Korean retail giant, LX Group, the competition for the acquisition of Hanson Home is intensifying. Aiemmin, Etelä-Korean Shinsegae-tavaratalo, Hyundai Furniture (Hyundai Livart), Hyundai-tavaratalon tytäryhtiö, and South Korea’s Lotte announced their intention to jointly acquire Hanson with South Korea’s private equity IMM PrivateEquity (IMM). But the acquisition camp is expanding with the addition of LXHausys, LX Groupin omistama rakennusmateriaaliyhtiö (kerran osa LG:tä), yksi Korean parhaista 50 yritysryhmiä.

If LX Hausys acquires Hansen, the top-ranked company in the interior design and building materials industry, the landscape of the Korean building materials and interior design industry will undergo a huge shakeup, and the market shares of the top companies will be recalculated.

According to Korean media, LX Hausys held a board meeting on September 6 and announced that it will invest 300 miljardia voittoa (RMB 1.7 miljardia) as a strategic investor in a private equity fund that IMM plans to set up to acquire Hanson. kuitenkin, lopullista investointia ei ole vielä vahvistettu.

Lotte, Shinsegae and Hyundai Department Store Group have announced their plans to participate in the acquisition. LX Hausys is considered to have the most competitive advantage considering the synergy with Hanson’s business.

With the recent spin-off of LX Group from LG Group, its business scope has expanded from traditional construction materials to the whole house. Building materials account for about 70% LX Hausysista’ myynti, peittää ikkunat, ovet, lattia, paneelit, artificial marble, jne. The division’s sales in the second quarter of this year were KRW 659.6 miljardia, ylös 25% vuodesta toiseen. LX Hausysilla on suurin markkinaosuus kiinteistöprojektien ikkunakategoriassa Koreassa. It also has strengths in high value-added product lines such as marble kitchen sinks and PF insulation materials.

And Hansen has an overwhelming advantage in the Korean retail market. Hansen started with kitchen furniture in 1970, then began supplying interior furniture in 1997 and has expanded its business to include building materials such as bathrooms, ikkunat ja lattiat. It is currently the No. 1 market player in kitchen furniture and interior furniture in Korea. Sen ydinjälleenmyyjät, quality stores and a number of stores are the most important reasons to attract the acquirer.

Korean tiedotusvälineiden mukaan, Hansen has showrooms and mega experience centers in 15 key locations in the region, including Bangbae-dong, Seocho-gu, Seoul and Nunhyeon-dong, Gangnam-gu, Daegu, Pangyo-dong, and Hanam-si, Korea. They exclusively supply Hansen products and have 550 online stores for re-house remodeling business, 240 kitchen furniture stores and 80 flagship interior design stores.

Hansen employs 8,000 remodeling construction professionals and 2,500 interior design sales associates. Yhtiön myynti viime vuonna (267.5 miljardia voittoa) yli nelinkertaistui edellisvuodesta (65 miljardia voittoa), the highest performance since its founding. Sen online-kanava, Hansen Mall, joka tarjoaa tietoa uusien asuntojen mukauttamisesta, moving houses, children’s rooms, jne., has achieved positive sales growth since the first quarter of last year. Tällä hetkellä se houkuttelee 3 miljoonaa asiakasta kuukaudessa.

Sales of its B2C (remodeling and kitchen) division increased by 23% year-on-year in 2020. Tästä, Järjestää jklle uusi asunto, which provides total remodeling solutions, kasvoi 33.3%. As of 2020, Hansen’s kitchen sales for second-hand homes account for 27.5% kokonaismyynnistä. Combined with 30.6 percent of online and offline sales from the sale of furniture and home furnishings, the B2C business accounted for 69.1 prosenttia.

Hansen’s revenue for FY2020

Kitchen and bathroom information according to public data collation

Vuoden toisella neljänneksellä 2021, sales and operating profit increased 9.6 percent and 22.6 prosenttia, vastaavasti, compared with the prior year. Remodeling segment sales increased 24.6 percent year-over-year.

Hansen 2021 first half results

Kitchen and bathroom information according to public data collation

Koon kasvusta huolimatta, Hansen’s overseas subsidiaries did not perform as well as expected. Sales growth at Hansen’s U.S. and China subsidiaries has also slowed each year for the past three years. Viime vuonna, sales at the two subsidiaries declined 10.2 percent and 3.9 prosenttia, vastaavasti, while the China subsidiary experienced a double-digit decline. The decline also continued in the first and second quarters of this year with negative growth of 17.3 percent and 45.7 prosenttia.

Hansen has been in China since the early 1990s. Sisään 1995, it set up Beijing Hansen Home Products Co., Oy. in Beijing and invested in a cabinet production plant to undertake engineering business, and joint with the head of the pan-home industry to develop some engineering projects.

Kitchen and bathroom information query enterprise search found that the shareholders of Beijing Hansen Home Products Co., Oy. Hansen (Kiina) Investment Co., Oy. increased its registered capital in 2020, but this year Beijing Hansen Home Products Co., Oy. in February legal representative, ohjaajat, shareholders and other members of the successive changes.

It is worth noting that earlier this year there were media reports that most of the Korean executives of Hanson Korea stationed in China have been withdrawn one after another at the end of 2018 ja aikaisin 2019. Some of the Chinese employees in China are looking for their next homes, and some have even found their next homes, pending only the arrival of significant layoff compensation.

Aiemmin ilmoitettu sopimus IMM:n ostamisesta a 30.21% panos- ja hallintaoikeudet ovat kuulemma arvokkaita 1.5 triljoonaa voittoa (RMB 8.3 miljardia).

IMM arvioi Lotte’sin ja LX Hausysin’ investments and identify partners as early as mid-September. Tällä hetkellä, Lotte on virallisesti ilmoittanut, että se on “osallistumista harkiten” ja LX Hausys on ilmoittanut sijoittavansa 300 billion won as a strategic investment. After the acquisition of Hanson is completed, IMM aikoo kehittää siitä suurimman operaattorin online- ja offline-sisäkotimarkkinoilla.