Viedä | Analyysi tärkeimmistä kilpailijoista Euroopan suihkuallasmarkkinoilla: Muutama valmistaja, Useita merkkejä

Viedä | Analyysi tärkeimmistä kilpailijoista Euroopan suihkuallasmarkkinoilla: Muutama valmistaja, Useita merkkejä

Ranskan tiedotusvälineiden mukaan, vain kymmenessä vuodessa, synteettisistä materiaaleista, kuten akryylistä ja hartsista, valmistetut suihkualtaat ovat valloittaneet suurimman osan Ranskan markkinoista, while the market for shower trays made of ceramic and cast iron has shrunk.

Saniteettikeramiikan puutteen vuoksi, kivi- ja muita tehtaita Ranskassa, products made of related materials are concentrated in the southern European region. Seurauksena, sanitaryware made from synthetic materials ranging from acrylic to PVC floods the local market. Pelkästään Espanjassa on kymmeniä tehtaita, joista suurin osa on vientiin suuntautuneita, mukaan lukien suihkukaapit, huonekalut, muut kylpyhuoneasentajat, jne.

Useita merkkejä, Few Manufacturers For Shower Trays

kuitenkin, in terms of the category of shower trays, markkinoilla on monia merkkejä, but not many manufacturers produce them. There are currently four main factories producing them, Marmite, Acquabella, McBath, and F&D. The largest of these is the Polish company Marmite. This company mainly OEMs and supplies other brands to local building material supermarkets and distributors. The company has a turnover of €170 million in 2020. Näillä neljällä on merkittävä markkinaosuus paikallisessa kylpyhuonevalmistuksessa, kanssa a 60-80% market share in synthetic shower trays.

Mitä tulee paikallisen suihkuallasteollisuuden kehittämiseen, integral sanitary ware companies that are online in the shower tray category still face many problems in actual production and are relatively less competitive than companies that specialize in shower trays. Toiseksi, most private label shower trays are still produced in Europe. It is worth noting that there is an increasing trend in the number of shower trays exported from Asia (pääasiassa Kiinassa) to Europe.

Kitchen and Bathroom News observed that the old shower trays were gradually phased out as the old-style shower trays became more complicated to maintain and the popularity of the minimalist style of shower. Viimeisen viiden vuoden aikana, minimalist shower trays have started to show growth. In addition to export manufacturers of the original single category, shower manufacturers such as Lepton are targeting this change in the European market. They are starting to bring secondary product categories online for their main categories. Nykyisessä, a small number of domestic shower trays are used for domestic sales outside the home improvement market and most are exported overseas.

Keittiö & Bath News has checked customs data and learned that in 2020, the total value of Chinese exports to France (HS: 73249000, 39221000) of plastic and cast iron sanitary ware products containing shower trays was 98,039,292 yuania, kokonaismäärällä 6536913 kg.

Ranska

A Major Consumer Of Synthetic Products

Ranska on Euroopan maa, jossa synteettiset materiaalit integroidaan parhaiten. Synthetic materials are used not only for vanity tops but also for shower trays. The increase in the number of building material superstores “has contributed to the diversification of the French sanitary ware industry”. They are also complementing the existing market for ceramic sanitaryware thanks to the properties of synthetic materials themselves.

Niin, have synthetics become the main sanitaryware material in France? According to a study by Afisb, the French sanitary ware association, this is indeed the case. But there are other studies that suggest that ceramic still holds a major market share. Afisb figures show that the market for shower trays is between 1.1 miljoonaa ja 1.2 miljoonaa yksikköä, joista 45% on keraaminen ja 50% on synteettisten materiaalien, kuten akryylin ja hartsin, markkinat, while sales are around 120,000 yksiköitä.

Synthetic shower trays are beginning to be used on a large scale in new housing in the local area. In addition to shower enclosures replacing baths, materials such as acrylic shower trays are replacing ceramic shower trays. They are growing in size and Kinedo is well positioned in this market.

Johtuen ympäristövaatimuksista, kuten nolla hiilidioksidipäästöistä, the number of energy-intensive ceramic factories in France is decreasing and there is only one regulated sanitary ceramic factory left. Seurauksena, the market share of ceramic materials, with the exception of synthetic materials such as acrylic, is gradually shrinking. Tällä hetkellä, the French market for ceramic shower trays is dominated by two brands: Geberit ja VitrA (tekee myös OEM). Valurautaiset suihkualtaat, toisaalta, säilyttää osan markkinoista, with sales volumes of between 5,000 ja 8,000 yksiköitä, supplied by Roca, Caldew and Bette.

Growing Demand For Personalisation In Europe

There Is A Big Market For Customisation

Useiden vuosien räätälöinnin jälkeen käyminen Kiinan markkinoilla, essentially most major companies are offering customized solutions. Euroopassa, toisaalta, myös räätälöintitrendi on nousussa.

Logistisista ja myynnin jälkeisistä syistä johtuen, existing European manufacturers are planning to further improve the abrasion and impact resistance of synthetic shower trays and to reduce their weight. Tämä on edelleen haaste asentajille. Nykyinen suosittu koko on 120 x 90 cm ja painaa välillä 40 ja 50 kg. kuitenkin, too little weight affects the look and feel and the experience of use. ABS, polyuretaani, kierrätettyä PET-materiaalia muovipullojen korkista, resin and other diversified synthetic materials such as Flight, Kinedo ja Aquarine (Toplax) dominate. At this year’s Kitchen & Bath Shanghai, Keittiö & Bath Info also noticed an increase in the number of transparent colored sanitary ware made from resin materials. Most of the bathroom cabinets and integral sanitary ware booths were paired with resin material sanitary ware such as large red transparent bathtubs and dark curry transparent basins. It was noted that there are few domestic manufacturers making resin sanitary ware to talk about.

Lopuksi, it is worth noting that the demand for personalization is on the rise in Europe.

Due to the growth in the trading of personalized products, safe delivery is becoming increasingly important for manufacturers due to storage and transport considerations. Lisäksi, samaan hintaan, service is becoming increasingly important in a competitive market. Samaan aikaan, Eurooppalainen sähköinen kaupankäynti pakottaa paikallisia saniteettituotemerkkejä avaamaan uusia myyntikanavia.

The main competitors in the French shower tray sector: Acquabella, Agha, KAW, Allibert, Alterna, Althea keramiikka, Kylpytunnelma, Akvaarinen, Sininen, Bette, Bosnia, Colacril, Doccia kesti, F&D, Fiora, Hän kestää, Godardin jakelu, Hydrobox, Hei-Mac, Hypätä, Ihanteellinen standardi, Jackoboard, Kaldewei, Kinedo, LG Industriesin Krone, Lazer, Leda, LG Industries, Lux-elementit, Marmite, Marmox, McBath, Nicos (Kristalli kasvi), Aloittelijat, Uusi, Porcelanosa, Profiilikonsepti, Profiltek Quare Design, Roca, Vain, Terve, sansveitsiläinen, Skarabee, Schulte, Sensea, SolidSoft, Villeroy & Boch, VitrA, Onko, Wirquin Pro… …