Easpórtáil | Anailís Príomh-Iomaíochta ar Mhargadh Tráidire Cith na hEorpa, mórán Déantóirí, Go leor Brandaí

Tionscal Cistine Agus Seomra Folctha Príomhshrutha Meáin Chistin Agus Folctha Faisnéise

Some of the data in this article are from Housetech, and we hope it will be helpful for exporters.

De réir tuairiscí meáin na Fraince, i díreach deich mbliana, tá tráidirí cithfholcadh déanta as ábhair shintéiseacha mar aicrileach agus roisín i seilbh an chuid is mó de mhargadh na Fraince. The market for shower trays made of ceramic and cast iron materials has shrunk.

Mar gheall ar an easpa criadóireacht sláintíochta, monarchana cloiche agus eile sa Fhrainc, the products of related materials are concentrated in the southern European region. Dá bhrí sin, from acrylic to PVC and other synthetic materials manufactured sanitary ware to flood the local market. Tá mórán monarchana ag an Spáinn amháin, tá an chuid is mó acu dírithe ar onnmhairiú, lena n-áirítear imfháluithe cithfholcadh, troscán, feisteoirí seomra folctha eile, srl.

Shower trays have many brands but few manufacturers

But in terms of shower trays as a category, tá go leor brandaí ar an margadh, but not many manufacturers producing them. There are four main factories producing them, Marmite, Acquabella, McBath agus F&D. The largest of them is Marmite in Poland. The company mainly OEMs for other brands and supplies to local building materials supermarkets and distributors. The company’s turnover in 2020 tá 170 milliún euro. Tá sciar mór den mhargadh ag na ceithre cinn seo san earnáil seomra folctha innealtóireacht áitiúil, le 60-80% of the market share in synthetic shower trays.

Chomh fada agus a bhaineann le forbairt an tionscail tráidire cithfholcadh áitiúil, the overall sanitary ware companies that come online in the shower tray category still face many problems in actual production and are relatively less competitive compared to companies specializing in shower trays. sa dara háit, most of the private label shower trays are still produced in Europe. It is worth noting that the number of shower trays exported from Asia (an tSín go príomha) to Europe has a tendency to increase.

According to Kitchen News observation, the old shower chassis is gradually phased out due to the complexity of maintenance and the popularity of the minimalist style of showers. Laistigh de na cúig bliana anuas, the minimalist shower tray began to show growth. In addition to the original single category export manufacturers, shower manufacturers such as Laibodun are targeting this change in the European market and are beginning to bring auxiliary product categories online for their main categories. Faoi láthair, a small portion of domestic shower trays are used for domestic home improvement market, and most of them are exported overseas.

Kitchen and bathroom information query customs data learned that the total value of China’s exports to France (HS: 73249000, 39221000) of plastic and cast iron sanitary ware products containing shower trays in 2020 bhí 98,039,292 yuan, le cainníocht iomlán de 6536913 kg.

Fhrainc

A major consumer of synthetic products

Is í an Fhrainc an tír Eorpach leis an gcomhtháthú is fearr d'ábhair shintéiseacha, not only for vanity tops, but also for shower trays. The increase in building material superstores has “boosted the diversification of the French sanitary ware industry” and has complemented the market beyond the original ceramic sanitary ware due to the nature of synthetic materials themselves.

Mar sin, has the synthetic material become the main sanitary ware material in France? According to the French Sanitary Association Afisb research shows that it is. But there are other studies that ceramic still holds a major market share. Afisb’s data showed that the market size of the shower tray is between 1.1 milliún agus 1.2 milliún píosa, mar atá 45% is ceirmeach agus 50% an margadh le haghaidh ábhar sintéiseach mar aicrileach agus roisín. And the sales are about 120,000 píosaí. (Quick link: Sonraí | French bathroom market declines by 5.4% isteach 2020)

Synthetic shower trays are beginning to be used on a large scale in new local housing. in addition to shower enclosures replacing bathtubs, materials such as acrylic shower trays are replacing ceramic shower trays on a growing scale. kinedo is well positioned in this market.

Mar gheall ar riachtanais chomhshaoil ​​​​cosúil le nialas astuithe carbóin, the number of energy-intensive ceramic factories in France is decreasing. There is only one sanitary ceramic factory left on the regulation. Dá bhrí sin, except for synthetic materials such as acrylic, the market share of ceramic materials is gradually shrinking. Faoi láthair, the French ceramic shower tray market is dominated by two brands: Geberit agus Vitra (ag déanamh OEM freisin). Tráidirí cithfholcadh iarainn theilgthe, ar an láimh eile, cuid den mhargadh a choinneáil fós, with sales volumes between 5,000 agus 8,000 aonaid. They are supplied by Roca, Kaldewei and Bette.

Personalized demand grows in Europe

There is a big market for customization

Tar éis roinnt blianta de choipeadh saincheaptha i margadh na Síne, basically most of the major companies are offering customized solution solutions. And in Europe, tá an treocht saincheaptha ar an méadú freisin.

Mar gheall ar chúrsaí lóistíochta agus iar-díolacháin, existing European manufacturers are planning to further improve the wear and impact resistance of synthetic shower trays and reduce their weight. Is dúshlán i gcónaí é seo do shuiteálaithe. Is é an méid tóir atá ann faoi láthair 120 x 90 cm agus meáchan idir 40 agus 50 kg. Mar sin féin, too little weight can affect the look and feel and the experience of using it. Flight, Kinedo agus Uisceadán (Toplax) dominate among diverse synthetic materials such as ABS, polúireatán, ábhar PET athchúrsáilte ó chaipíní buidéil phlaisteacha, resins and more. At this year’s Shanghai Kitchen & Seó Folctha, Cistin & Bath Information also noted the growth in the number of transparent colored sanitary ware made of resin materials, with most bathroom cabinets and overall sanitary ware booths paired with resin material sanitary ware such as large red transparent bathtubs and dark curry transparent basins. It is reported that there are few domestic manufacturers chatting about the manufacture of resin sanitary ware.

Ar deireadh, it is worth noting that the trend of personalized demand in Europe is growing.

Due to the growth of personalized product trading, safe delivery is becoming more and more important for manufacturers due to storage and transportation considerations. Freisin, ar an bpraghas céanna, service is becoming increasingly important in a highly competitive market. Ag an am céanna, Tá ríomhthráchtáil na hEorpa ag brú ar bhrandaí earraí sláintíochta áitiúla bealaí díolacháin nua a oscailt.

The main competitors in the French shower tray industry : Acquabella, Agha, KAW, Allibert, Malartach, Altea Ceramica, Ambiance folctha, Uisceadán, Gorm, Geallta, Bosnor, Colacril, Doccia mhair, F&D, Fiora, Geberit, Dáileadh Godard , Hidreabhosca, Hi-Mac, Léim, Caighdeán Ideal, Jackoboard, Kaldewei, Kinedo, Krone le LG Industries, Lazer, Leda, Tionscail LG, Eilimintí Lux, Marmite, Marmox, McBath, Nicos (Gléasra criostail), Núíosaigh, Nua, Porcelanosa, Coincheap Próifíl, Profiltek, Quare Design, Roca, Amháin, sláintiúil, Sansuais, Scarab, Schulte, Sensea, Soladach Bog, Villeroy & Boch. Gléamar, Bíodh, Cluiche Wirquin Pro……