Thàinig àireamh de fhuamhairean Corea a-steach don 8.3 Billean Yuan “Cogadh Togail Dachaigh Hansen”, Tha margaidh Shìona ann an droch chrìonadh.

Gnìomhachas cidsin is seòmar-ionnlaid tùsail Fiosrachadh cidsin agus seòmar-ionnlaid prìomh-shruth

The acquisition war for Korea’s largest home furnishing company is heating up.

With the addition of Korean retail giant, Buidheann LX, the competition for the acquisition of Hanson Home is intensifying. Roimhe sin, Bùth Roinn Shinsegae ann an Korea a Deas, Hyundai Furniture (Hyundai livart), na fho-bhuidheann de Hyundai Department Store, and South Korea’s Lotte announced their intention to jointly acquire Hanson with South Korea’s private equity IMM PrivateEquity (IMM). But the acquisition camp is expanding with the addition of LXHausys, companaidh stuthan togail le LX Group (a bha uair na phàirt de LG), aon de na prìomh chluicheadairean ann an Korea 50 buidhnean corporra.

If LX Hausys acquires Hansen, the top-ranked company in the interior design and building materials industry, the landscape of the Korean building materials and interior design industry will undergo a huge shakeup, and the market shares of the top companies will be recalculated.

A rèir meadhanan Korean, LX Hausys held a board meeting on September 6 and announced that it will invest 300 bhuannaich billean (RMB 1.7 billean) as a strategic investor in a private equity fund that IMM plans to set up to acquire Hanson. Ge-tà, cha deach an tasgadh deireannach a dhearbhadh fhathast.

Lotte, Shinsegae and Hyundai Department Store Group have announced their plans to participate in the acquisition. LX Hausys is considered to have the most competitive advantage considering the synergy with Hanson’s business.

With the recent spin-off of LX Group from LG Group, its business scope has expanded from traditional construction materials to the whole house. Building materials account for about 70% bho LX Hausys’ reic, còmhdach uinneagan, dorsan, làraidh, pannalan, artificial marble, etc. The division’s sales in the second quarter of this year were KRW 659.6 billean, suas 25% bliadhna an dèidh bliadhna. Tha an roinn margaidh as motha aig LX Hausys ann an roinn na h-uinneige airson pròiseactan thogalaichean ann an Korea. It also has strengths in high value-added product lines such as marble kitchen sinks and PF insulation materials.

And Hansen has an overwhelming advantage in the Korean retail market. Hansen started with kitchen furniture in 1970, then began supplying interior furniture in 1997 and has expanded its business to include building materials such as bathrooms, uinneagan agus flooring. It is currently the No. 1 market player in kitchen furniture and interior furniture in Korea. A luchd-reic bunaiteach, quality stores and a number of stores are the most important reasons to attract the acquirer.

A rèir aithisgean meadhanan Korean, Hansen has showrooms and mega experience centers in 15 key locations in the region, including Bangbae-dong, Seocho-gu, Seoul and Nunhyeon-dong, Gangnam-gu, Daegu, Pangyo-dong, and Hanam-si, Coiria. They exclusively supply Hansen products and have 550 online stores for re-house remodeling business, 240 kitchen furniture stores and 80 flagship interior design stores.

Hansen employs 8,000 remodeling construction professionals and 2,500 interior design sales associates. Reic a’ chompanaidh an-uiridh (267.5 bhuannaich billean) còrr is ceithir-cheàrnach bhon bhliadhna roimhe (65 bhuannaich billean), the highest performance since its founding. A sianal air-loidhne, Hansen Mall, a bheir seachad fiosrachadh mu bhith a’ gnàthachadh thaighean ùra, moving houses, children’s rooms, etc., has achieved positive sales growth since the first quarter of last year. Tha e an-dràsta a 'tàladh 3 millean neach-ceannach gach mìos.

Sales of its B2C (remodeling and kitchen) division increased by 23% bliadhna an deidh bliadhna ann an 2020. De seo, Ath-thigh, which provides total remodeling solutions, air fàs 33.3%. Mar de 2020, Hansen’s kitchen sales for second-hand homes account for 27.5% de reic iomlan. Combined with 30.6 percent of online and offline sales from the sale of furniture and home furnishings, the B2C business accounted for 69.1 sa cheud.

Hansen’s revenue for FY2020

Kitchen and bathroom information according to public data collation

Anns an dara ràithe de 2021, sales and operating profit increased 9.6 sa cheud agus 22.6 sa cheud, fa leth, compared with the prior year. Remodeling segment sales increased 24.6 sa cheud bliadhna thar bliadhna.

Hansen 2021 first half results

Kitchen and bathroom information according to public data collation

A dh'aindeoin an fhàs ann am meud, Hansen’s overseas subsidiaries did not perform as well as expected. Sales growth at Hansen’s U.S. and China subsidiaries has also slowed each year for the past three years. An-uiridh, sales at the two subsidiaries declined 10.2 sa cheud agus 3.9 sa cheud, fa leth, while the China subsidiary experienced a double-digit decline. The decline also continued in the first and second quarters of this year with negative growth of 17.3 sa cheud agus 45.7 sa cheud.

Hansen has been in China since the early 1990s. Anns 1995, it set up Beijing Hansen Home Products Co., Earr. in Beijing and invested in a cabinet production plant to undertake engineering business, and joint with the head of the pan-home industry to develop some engineering projects.

Kitchen and bathroom information query enterprise search found that the shareholders of Beijing Hansen Home Products Co., Earr. Hansen (Sìona) Investment Co., Earr. increased its registered capital in 2020, but this year Beijing Hansen Home Products Co., Earr. in February legal representative, stiùirichean, shareholders and other members of the successive changes.

It is worth noting that earlier this year there were media reports that most of the Korean executives of Hanson Korea stationed in China have been withdrawn one after another at the end of 2018 agus tràth 2019. Some of the Chinese employees in China are looking for their next homes, and some have even found their next homes, pending only the arrival of significant layoff compensation.

Tha an aonta a chaidh ainmeachadh roimhe airson IMM a’ faighinn a 30.21% Thathas ag aithris gur fhiach còraichean seilbh is riaghlaidh 1.5 bhuannaich trillion (RMB 8.3 billean).

Nì IMM ath-sgrùdadh air Lotte's agus LX Hausys’ investments and identify partners as early as mid-September. An-dràsta, Tha Lotte air ainmeachadh gu h-oifigeil gu bheil “beachdachadh air com-pàirteachadh” agus tha LX Hausys air ainmeachadh gun dèan iad tasgadh 300 billion won as a strategic investment. After the acquisition of Hanson is completed, Tha IMM an dùil a leasachadh gu bhith na ghnìomhaiche as motha sa mhargaidh dachaigh air-loidhne agus far-loidhne.