Exportar | Análise dos principais competidores do mercado europeo de platos de ducha, Poucos Fabricantes, Moitas Marcas

Industria da cociña e do baño Medios principais Información sobre cociña e baño

Some of the data in this article are from Housetech, and we hope it will be helpful for exporters.

Segundo os medios franceses, en só dez anos, os pratos de ducha feitos con materiais sintéticos como o acrílico e a resina ocuparon a maior parte do mercado francés. The market for shower trays made of ceramic and cast iron materials has shrunk.

Por falta de cerámica sanitaria, fábricas de pedra e outras en Francia, the products of related materials are concentrated in the southern European region. Polo tanto, from acrylic to PVC and other synthetic materials manufactured sanitary ware to flood the local market. Só España ten ducias de fábricas, a maioría dos cales están orientados á exportación, incluíndo cabinas de ducha, mobles, outros montadores de baños, etc.

Shower trays have many brands but few manufacturers

But in terms of shower trays as a category, hai moitas marcas no mercado, but not many manufacturers producing them. There are four main factories producing them, Marmite, Acquabella, McBath e F&D. The largest of them is Marmite in Poland. The company mainly OEMs for other brands and supplies to local building materials supermarkets and distributors. The company’s turnover in 2020 é 170 millóns de euros. Estes catro ocupan unha importante cota de mercado no sector do baño de enxeñería local, con 60-80% of the market share in synthetic shower trays.

No que atinxe ao desenvolvemento da industria local de pratos de ducha, the overall sanitary ware companies that come online in the shower tray category still face many problems in actual production and are relatively less competitive compared to companies specializing in shower trays. En segundo lugar, most of the private label shower trays are still produced in Europe. It is worth noting that the number of shower trays exported from Asia (principalmente China) to Europe has a tendency to increase.

According to Kitchen News observation, the old shower chassis is gradually phased out due to the complexity of maintenance and the popularity of the minimalist style of showers. Nos últimos cinco anos, the minimalist shower tray began to show growth. In addition to the original single category export manufacturers, shower manufacturers such as Laibodun are targeting this change in the European market and are beginning to bring auxiliary product categories online for their main categories. Agora mesmo, a small portion of domestic shower trays are used for domestic home improvement market, and most of them are exported overseas.

Kitchen and bathroom information query customs data learned that the total value of China’s exports to France (HS: 73249000, 39221000) of plastic and cast iron sanitary ware products containing shower trays in 2020 foi 98,039,292 yuan, cunha cantidade total de 6536913 kg.

Francia

A major consumer of synthetic products

Francia é o país europeo con mellor integración de materiais sintéticos, not only for vanity tops, but also for shower trays. The increase in building material superstores has “boosted the diversification of the French sanitary ware industry” and has complemented the market beyond the original ceramic sanitary ware due to the nature of synthetic materials themselves.

Entón, has the synthetic material become the main sanitary ware material in France? According to the French Sanitary Association Afisb research shows that it is. But there are other studies that ceramic still holds a major market share. Afisb’s data showed that the market size of the shower tray is between 1.1 millóns e 1.2 millóns de pezas, dos cales 45% é cerámica e 50% é o mercado de materiais sintéticos como acrílico e resina. And the sales are about 120,000 pezas. (Quick link: Datos | French bathroom market declines by 5.4% en 2020)

Synthetic shower trays are beginning to be used on a large scale in new local housing. in addition to shower enclosures replacing bathtubs, materials such as acrylic shower trays are replacing ceramic shower trays on a growing scale. kinedo is well positioned in this market.

Debido a requisitos ambientais como cero emisións de carbono, the number of energy-intensive ceramic factories in France is decreasing. There is only one sanitary ceramic factory left on the regulation. Polo tanto, except for synthetic materials such as acrylic, the market share of ceramic materials is gradually shrinking. Actualmente, the French ceramic shower tray market is dominated by two brands: Geberit e VitrA (tamén facendo OEM). Platos de ducha de fundición, por outra banda, aínda conservan parte do mercado, with sales volumes between 5,000 e 8,000 unidades. They are supplied by Roca, Kaldewei and Bette.

Personalized demand grows in Europe

There is a big market for customization

Despois de varios anos de personalización fermento no mercado chinés, basically most of the major companies are offering customized solution solutions. And in Europe, a tendencia de personalización tamén está en aumento.

Por consideracións loxísticas e posvenda, existing European manufacturers are planning to further improve the wear and impact resistance of synthetic shower trays and reduce their weight. Isto segue a ser un reto para os instaladores. O tamaño popular actual é 120 x 90 cm e pesa entre 40 e 50 kg. Porén, too little weight can affect the look and feel and the experience of using it. Flight, Kinedo e Aquarine (Toplax) dominate among diverse synthetic materials such as ABS, poliuretano, material PET reciclado de tapas de botellas de plástico, resins and more. At this year’s Shanghai Kitchen & Show de baño, Cociña & Bath Information also noted the growth in the number of transparent colored sanitary ware made of resin materials, with most bathroom cabinets and overall sanitary ware booths paired with resin material sanitary ware such as large red transparent bathtubs and dark curry transparent basins. It is reported that there are few domestic manufacturers chatting about the manufacture of resin sanitary ware.

Finalmente, it is worth noting that the trend of personalized demand in Europe is growing.

Due to the growth of personalized product trading, safe delivery is becoming more and more important for manufacturers due to storage and transportation considerations. Ademais, polo mesmo prezo, service is becoming increasingly important in a highly competitive market. Ao mesmo tempo, O comercio electrónico europeo está empurrando as marcas locais de artigos sanitarios a abrir novas canles de venda.

The main competitors in the French shower tray industry : Acquabella, Agha, KAW, Allibert, Alterna, Althea Cerámica, Ambiente de baño, Aquarine, Azul, Bette, Bosnor, Colacril, Doccia durou, F&D, Fiora, El soportará, Distribución Godard , Hidrobox, Ola-Mac, Saltar, Estándar ideal, Jackoboard, caldeo, Kinedo, Krone de LG Industries, Lazer, Leda, Industrias LG, Elementos Lux, Marmite, Marmox, McBath, Nicos (Planta de cristal), Novatos, Novo, Porcelanosa, Concepto de perfil, Profiltek, Quare Design, Roca, Só, Saudable, sanssuízo, Escarabajo, Schulte, Sensea, SolidSoft, Villeroy & Boch. VitrA, Ter, Wirquin Pro……