Yawancin Giants na Koriya sun shiga cikin 8.3 Yuan biliyan “Hansen Yaƙin Samun Gida”, Kasuwar kasar Sin na cikin koma baya matuka.

Asalin Kitchen Da Masana'antar Bathroom Mainstream Media Kitchen Da Bayanin Bathroom

The acquisition war for Korea’s largest home furnishing company is heating up.

With the addition of Korean retail giant, Rukunin LX, the competition for the acquisition of Hanson Home is intensifying. A baya, Shagon Sashen Shinsegae na Koriya ta Kudu, Hyundai Furniture (Hyundai Livart), wani reshe na Hyundai Department Store, and South Korea’s Lotte announced their intention to jointly acquire Hanson with South Korea’s private equity IMM PrivateEquity (IMM). But the acquisition camp is expanding with the addition of LXHausys, kamfanin kayan gini mallakar LX Group (wani bangare na LG), daya daga cikin mafi girma a Koriya 50 ƙungiyoyin kamfanoni.

If LX Hausys acquires Hansen, the top-ranked company in the interior design and building materials industry, the landscape of the Korean building materials and interior design industry will undergo a huge shakeup, and the market shares of the top companies will be recalculated.

A cewar kafofin yada labaran Koriya, LX Hausys held a board meeting on September 6 and announced that it will invest 300 biliyan ya ci (RMB 1.7 biliyan) as a strategic investor in a private equity fund that IMM plans to set up to acquire Hanson. Duk da haka, Har yanzu ba a tabbatar da zuba jari na karshe ba.

Lotte, Shinsegae and Hyundai Department Store Group have announced their plans to participate in the acquisition. LX Hausys is considered to have the most competitive advantage considering the synergy with Hanson’s business.

With the recent spin-off of LX Group from LG Group, its business scope has expanded from traditional construction materials to the whole house. Building materials account for about 70% da LX Hausa’ tallace-tallace, rufe tagogi, ƙofofin, shimfidar ƙasa, bangarori, artificial marble, da dai sauransu. The division’s sales in the second quarter of this year were KRW 659.6 biliyan, sama 25% shekara-shekara. LX Hausys yana da kaso mafi girma na kasuwa a rukunin taga don ayyukan gidaje a Koriya. It also has strengths in high value-added product lines such as marble kitchen sinks and PF insulation materials.

And Hansen has an overwhelming advantage in the Korean retail market. Hansen started with kitchen furniture in 1970, then began supplying interior furniture in 1997 and has expanded its business to include building materials such as bathrooms, tagogi da bene. It is currently the No. 1 market player in kitchen furniture and interior furniture in Korea. Dillalan sa na asali, quality stores and a number of stores are the most important reasons to attract the acquirer.

A cewar kafafen yada labaran Koriya, Hansen has showrooms and mega experience centers in 15 key locations in the region, including Bangbae-dong, Seocho-gu, Seoul and Nunhyeon-dong, Gangnam-gu, Daegu, Panyo-dong, and Hanam-si, Koriya. They exclusively supply Hansen products and have 550 online stores for re-house remodeling business, 240 kitchen furniture stores and 80 flagship interior design stores.

Hansen employs 8,000 remodeling construction professionals and 2,500 interior design sales associates. Kasuwancin kamfanin a bara (267.5 biliyan ya ci) fiye da ninki huɗu daga shekarar da ta gabata (65 biliyan ya ci), the highest performance since its founding. Tashar ta kan layi, Hansen Mall, wanda ke ba da bayanai game da keɓance sabbin gidaje, moving houses, children’s rooms, da dai sauransu., has achieved positive sales growth since the first quarter of last year. A halin yanzu yana jan hankali 3 abokan ciniki miliyan kowane wata.

Sales of its B2C (remodeling and kitchen) division increased by 23% shekara-shekara in 2020. Daga wannan, Sake Gida, which provides total remodeling solutions, girma da 33.3%. Kamar yadda na 2020, Hansen’s kitchen sales for second-hand homes account for 27.5% na jimlar tallace-tallace. Combined with 30.6 percent of online and offline sales from the sale of furniture and home furnishings, the B2C business accounted for 69.1 kashi dari.

Hansen’s revenue for FY2020

Kitchen and bathroom information according to public data collation

A cikin kwata na biyu na 2021, sales and operating profit increased 9.6 kashi kuma 22.6 kashi dari, bi da bi, compared with the prior year. Remodeling segment sales increased 24.6 kashi na shekara-shekara.

Hansen 2021 first half results

Kitchen and bathroom information according to public data collation

Duk da girman girman, Hansen’s overseas subsidiaries did not perform as well as expected. Sales growth at Hansen’s U.S. and China subsidiaries has also slowed each year for the past three years. Shekaran da ya gabata, sales at the two subsidiaries declined 10.2 kashi kuma 3.9 kashi dari, bi da bi, while the China subsidiary experienced a double-digit decline. The decline also continued in the first and second quarters of this year with negative growth of 17.3 kashi kuma 45.7 kashi dari.

Hansen has been in China since the early 1990s. A ciki 1995, it set up Beijing Hansen Home Products Co., Ltd. in Beijing and invested in a cabinet production plant to undertake engineering business, and joint with the head of the pan-home industry to develop some engineering projects.

Kitchen and bathroom information query enterprise search found that the shareholders of Beijing Hansen Home Products Co., Ltd. Hansen (China) Investment Co., Ltd. increased its registered capital in 2020, but this year Beijing Hansen Home Products Co., Ltd. in February legal representative, daraktoci, shareholders and other members of the successive changes.

It is worth noting that earlier this year there were media reports that most of the Korean executives of Hanson Korea stationed in China have been withdrawn one after another at the end of 2018 kuma da wuri 2019. Some of the Chinese employees in China are looking for their next homes, and some have even found their next homes, pending only the arrival of significant layoff compensation.

Yarjejeniyar da aka sanar a baya don IMM don siyan a 30.21% hannun jari da haƙƙin gudanarwa suna da ƙima 1.5 tiriliyan ya ci (RMB 8.3 biliyan).

IMM za ta sake nazarin Lotte's da LX Hausys’ investments and identify partners as early as mid-September. A halin yanzu, Lotte ya sanar a hukumance cewa haka ne “la'akari da shiga” kuma LX Hausys ya sanar da cewa zai saka hannun jari 300 billion won as a strategic investment. After the acquisition of Hanson is completed, IMM tana tsammanin haɓaka ta zuwa mafi girman ma'aikaci a cikin kan layi da kasuwar gida na cikin layi.