Fitad da kaya | Analysis Of The Main Competitors In The European Shower Tray Market: Kadan masana'antun, Alamomi da yawa

Fitad da kaya | Analysis Of The Main Competitors In The European Shower Tray Market: Kadan masana'antun, Alamomi da yawa

A cewar kafafen yada labaran Faransa, a cikin shekaru goma kacal, tiren shawa da aka yi da kayan roba irin su acrylic da resin sun mamaye yawancin kasuwannin Faransa, while the market for shower trays made of ceramic and cast iron has shrunk.

Saboda rashin tsaftataccen yumbu, dutse da sauran masana'antu a Faransa, products made of related materials are concentrated in the southern European region. Saboda, sanitaryware made from synthetic materials ranging from acrylic to PVC floods the local market. Spain kadai tana da masana'antu da dama, mafi yawansu suna dogaro ne da fitar da kayayyaki zuwa kasashen waje, ciki har da wuraren shawa, kayan daki, sauran masu gyara bandaki, da dai sauransu.

Alamomi da yawa, Few Manufacturers For Shower Trays

Duk da haka, in terms of the category of shower trays, akwai kayayyaki da yawa a kasuwa, but not many manufacturers produce them. There are currently four main factories producing them, Marmit, Acquabella, McBath, and F&D. The largest of these is the Polish company Marmite. This company mainly OEMs and supplies other brands to local building material supermarkets and distributors. The company has a turnover of €170 million in 2020. Waɗannan huɗun sun mamaye babban kaso na kasuwa a ɓangaren gidan wanka na injiniyan gida, da a 60-80% market share in synthetic shower trays.

Dangane da ci gaban masana'antar tirewar shawa ta gida, integral sanitary ware companies that are online in the shower tray category still face many problems in actual production and are relatively less competitive than companies that specialize in shower trays. Na biyu, most private label shower trays are still produced in Europe. It is worth noting that there is an increasing trend in the number of shower trays exported from Asia (musamman kasar Sin) to Europe.

Kitchen and Bathroom News observed that the old shower trays were gradually phased out as the old-style shower trays became more complicated to maintain and the popularity of the minimalist style of shower. A cikin shekaru biyar da suka gabata, minimalist shower trays have started to show growth. In addition to export manufacturers of the original single category, shower manufacturers such as Lepton are targeting this change in the European market. They are starting to bring secondary product categories online for their main categories. A halin yanzu, a small number of domestic shower trays are used for domestic sales outside the home improvement market and most are exported overseas.

Kitchen & Bath News has checked customs data and learned that in 2020, the total value of Chinese exports to France (HS: 73249000, 39221000) of plastic and cast iron sanitary ware products containing shower trays was 98,039,292 yuan, tare da jimlar adadin 6536913 kg.

Faransa

A Major Consumer Of Synthetic Products

Faransa ita ce ƙasar Turai tare da mafi kyawun haɗin kai na kayan roba. Synthetic materials are used not only for vanity tops but also for shower trays. The increase in the number of building material superstores “has contributed to the diversification of the French sanitary ware industry”. They are also complementing the existing market for ceramic sanitaryware thanks to the properties of synthetic materials themselves.

Don haka, have synthetics become the main sanitaryware material in France? According to a study by Afisb, the French sanitary ware association, this is indeed the case. But there are other studies that suggest that ceramic still holds a major market share. Afisb figures show that the market for shower trays is between 1.1 miliyan kuma 1.2 raka'a miliyan, wanda 45% yumbu ne kuma 50% shine kasuwa don kayan aikin roba kamar acrylic da guduro, while sales are around 120,000 raka'a.

Synthetic shower trays are beginning to be used on a large scale in new housing in the local area. In addition to shower enclosures replacing baths, materials such as acrylic shower trays are replacing ceramic shower trays. They are growing in size and Kinedo is well positioned in this market.

Saboda buƙatun muhalli kamar sifili da hayaƙin carbon, the number of energy-intensive ceramic factories in France is decreasing and there is only one regulated sanitary ceramic factory left. Saboda, the market share of ceramic materials, with the exception of synthetic materials such as acrylic, is gradually shrinking. A halin yanzu, the French market for ceramic shower trays is dominated by two brands: Geberit da VitrA (kuma yi OEM). Simintin ƙarfe na shawa, a wannan bangaren, har yanzu riƙe wani ɓangare na kasuwa, with sales volumes of between 5,000 kuma 8,000 raka'a, supplied by Roca, Caldew and Bette.

Growing Demand For Personalisation In Europe

There Is A Big Market For Customisation

Bayan shekaru da yawa na gyare-gyare ferment a cikin kasuwar kasar Sin, essentially most major companies are offering customized solutions. A Turai, a wannan bangaren, yanayin gyare-gyare kuma yana kan tashi.

Saboda la'akarin kayan aiki da bayanan tallace-tallace, existing European manufacturers are planning to further improve the abrasion and impact resistance of synthetic shower trays and to reduce their weight. Wannan yana ci gaba da zama ƙalubale ga masu sakawa. Girman sanannen na yanzu shine 120 x 90 cm da nauyi tsakanin 40 kuma 50 kg. Duk da haka, too little weight affects the look and feel and the experience of use. Abin da, polyurethane, kayan PET da aka sake yin fa'ida daga kwalabe na filastik, resin and other diversified synthetic materials such as Flight, Kinedo da Aquarine (Toplax) dominate. A Kitchen na wannan shekara & Bath Shanghai, Kitchen & Bath Info also noticed an increase in the number of transparent colored sanitary ware made from resin materials. Most of the bathroom cabinets and integral sanitary ware booths were paired with resin material sanitary ware such as large red transparent bathtubs and dark curry transparent basins. It was noted that there are few domestic manufacturers making resin sanitary ware to talk about.

Daga karshe, it is worth noting that the demand for personalization is on the rise in Europe.

Due to the growth in the trading of personalized products, safe delivery is becoming increasingly important for manufacturers due to storage and transport considerations. Bugu da kari, ga farashin daya, service is becoming increasingly important in a competitive market. A lokaci guda, Kasuwancin e-commerce na Turai yana tura samfuran sanitaryware na gida don buɗe sabbin tashoshi na tallace-tallace.

The main competitors in the French shower tray sector: Acquabella, Agha, KAW, Allibert, Alterna, Althea Ceramica, Bath Ambiance, Aquarine, Blue, Bette, Bosnia, Kolacril, Doccia ta dade, F&D, Fiora, Geberit, Rarraba Godard, Hydrobox, Hi-Mac, Tsalle, Ideal Standard, Jackoboard, Kaldewei, Kinedo, Krone ta LG Industries, Lazar, Leda, LG Industries, Lux Elements, Marmit, Marmox, McBath, Nicos (Crystal shuka), Sabbi, Sabo, Porcelanosa, Bayanan Bayani, Profiltek Quare Design, Roca, Kawai, Lafiyayyan, Sanswiss, Scarab, Schulte, Hankali, SolidSoft, Villaroy & Boch, Vita, Yi, Wirquin Pro… …