Mea hoʻolako iVIGA Tap Factory
ʻO Huang Xianjie Mea Kūʻai a me ka ʻike lumi lumi
Ua paʻi hou ka waiwai o Jomoo i kahi moʻolelo kiʻekiʻe. Ua lilo ia i mea waiwai nui o ka hale lole ma Kina hou me 50.578 piliona yuan, ka mea mua ma ka ʻoihana no nā makahiki he ʻumi. Ma Iune 22, ʻO ke Keʻena Kūʻai Kūʻai honua, ʻoihana loiloi mana o ka honua, hoʻolaha i ka nūhou ma Beijing a hoʻomaikaʻi iā Jomoo no ka loaʻa ʻana o ka mana honua ikaika.
ʻO Steve Woolgar, Lunahoomalu o ka World Brand Lab a me Emeritus Professor of Marketing ma ke Kulanui o Oxford, wahi a: “ʻO kahi hōʻailona ke kiʻi o kahi ʻāina. Manaʻo wau e aʻo hou ka poʻe a puni ka honua e pili ana i ka moʻolelo o Kina ma o kāna mau hōʻailona, a Ua ʻike au i ko lākou ulu wikiwiki ʻana i ka wā i hala 15 makahiki. Ua loaʻa i kekahi o kēia mau hōʻailona ke kūlana honua ikaika, a ʻo kēia mau mea ʻo Jomoo, Māhele Mokuʻāina, Kina Ola, Haier a me na mea e ae.”
ʻO ka World Brand Lab ka mana alakaʻi o ka honua ma ka loiloi waiwai inoa i alakaʻi ʻia e Nobel Laureate in Economics. Wahi a ka ʻike i hoʻokuʻu ʻia e ka World Brand Lab i kēia manawa, ʻO Jomoo ka wikiwiki o ka ulu ʻana o ka brand ma ka ʻoihana ʻauʻau. I nā makahiki ʻekolu i hala, Ua ulu aʻe ka waiwai o Jomoo ma kahi ʻoi aku 10 piliona i ka makahiki, lilo i ʻelele kūʻokoʻa o ka piʻi ʻana o nā hōʻailona aupuni.
#01
ʻOi aku ka ulu ʻana o ka brand ma mua o 10 piliona no 3 mau makahiki
Ma keʻano he hōʻailona o kaʻoihana a me ka hōʻoia o ka maikaʻi, ua lilo ka brand i mea waiwai ʻole e pono e hoʻokūkū nā ʻoihana. A ʻo ka waiwai o ka brand ke ʻano hoʻohālikelike o ka hoʻokūkū brand. Ma o ka waiwai hōʻailona, ʻAʻole hiki iā mākou ke loaʻa ka ʻike i ke kaʻina hana hoʻokele hou o nā hōʻailona Kina, akā e aʻo pū i ka pae o nā hōʻailona Kina ma waena o nā hōʻailona kiʻekiʻe o ka honua. Ma ke kahua o nā mea maʻemaʻe, Ua hoʻonui ʻia ke kumukūʻai ʻo Jomoo ma mua o 40 piliona i nā makahiki he ʻumi i hala. I nā makahiki ʻekolu i hala iho nei, ua ulu ma kahi kiʻekiʻe ma mua o 10 piliona i ka makahiki, e hōʻike ana i ka mana a me ka hoʻokūkū o nā hōʻailona aupuni Kina ma ka honua.
ʻO ka ulu ʻana o ka waiwai o ka inoa ʻo Jomoo ka mea i huki i ka manaʻo kiʻekiʻe o ka World Brand Lab. I ke kau kūkākūkā o ka ʻaha kūkā, Ua kono ʻia ka pelekikena ʻo Jomoo brand Yan Zhen e hele a kamaʻilio hohonu me nā kumu aʻoaʻo kiʻekiʻe o ka honua mai ke Kulanui ʻo Harvard., Ke Kulanui ʻo Yale a me ke Kulanui ʻo Oxford. Ua kālailai a kūkākūkā lākou i ka hōʻailona hoʻomau ʻana mai nā kihi like ʻole a me nā pae e hoʻoikaika i ka ulu ʻana o ka ʻoihana.
Ua ʻōlelo ʻo Yan Zhen, ua koho hou ʻia ʻo Jomoo ma waena o ka 500 nā hōʻailona waiwai nui ma Kina. He ʻike kēia i ka hana holoʻokoʻa o Jomoo i ka ʻenehana huahana, R&D ka ikaika, ikaika hōʻailona, a me ka hōʻailona hōʻailona i ka makahiki i hala, a ke hōʻike nei hoʻi ia e ulu nui ana ka helu olakino o Jomoo brand. Ma hope o ʻekolu mau makahiki o ka ulu wikiwiki ʻana, Ua hōʻea ʻo Jomoo 300,000 hale kūʻai ma ka honua holoʻokoʻa. ʻO kāna kūʻai makahiki ka mea mua ma ka ʻāina no 11 mau makahiki, ʻo ia ka inoa helu ʻekahi ma Kina a ʻo ka hā o ka honua i ka ʻoihana lumi ʻauʻau.
ʻO ka ulu wikiwiki o ka brand Jomoo he microcosm o ka piʻi ʻana o nā hōʻailona Kina. Wahi a kahi noiʻi a World Brand Lab, ka huina waiwai o Kina 500 loaʻa nā hōʻailona waiwai 2,789.52 piliona yuan ma 2021, he mahuahua o 12.97% ma mua o ka makahiki i hala. ʻO ke kumukūʻai maʻamau o ke kiʻekiʻe o Kina 500 ua ala mai nā lama mai 4.94 piliona yuan ma 2004 i 55.79 piliona yuan ma 2021, he mahuahua o 1028.69%. ʻO ka piʻi wikiwiki ʻana o nā hōʻailona Kina mai nā hōʻailona aupuni’ ka manaʻo nui i ka noiʻi a me ka hoʻomohala ʻana, ʻenehana kiʻekiʻe a me ka hoʻomau mau ʻana e like me kā lākou i hana ai no nā makahiki.
#02
“I ka wā e hiki mai ana, e nana i ka hale hana seramika, i Kina”
I nā makahiki i hala iho nei, Ua hoʻokomo kālā nā māka Kina i R&D a me ka hana ʻenehana kiʻekiʻe e alakaʻi i ka holomua o ka hana Kina. ʻO ka hōʻailona aupuni i hōʻike ʻia e Jomoo hoʻopukapuka ʻaʻole i emi iho 5.0% o kāna huina kūʻai ma ka noiʻi ʻenehana a me ka hoʻomohala ʻana a me nā huahana hou i kēlā me kēia makahiki, ke alakaʻi nei i ka hoʻomohala ʻana i ka ʻenehana ʻenehana i ka ʻoihana ma ka helu o ka noi ʻana no ka awelika o ʻekolu mau patent ʻenehana i kēlā me kēia lā.. A hiki i kēia manawa, Ua noi aku ʻo Jomoo no ka ʻoi aku 12,000 patent i ka huina. ʻIke i hoʻokuʻu ʻia e ka World Intellectual Property Organization 2021 Hōʻike ʻo Kina e piʻi ana i ke kolu o ka honua ma nā wahi hou GII e like me R&D a me ka hana ʻenehana kiʻekiʻe ma 2020.
ʻO ka hana hou a Jomoo ma R&ʻO D, ʻepekema a me ka ʻenehana, multi-dimensional a hoʻomau. Ua waiho ʻo Jomoo 30 nā keʻena noiʻi a ʻoi aku ma mua o 60 nā keʻena kikowaena kikowaena honua, a ua hoʻokumu i kahi hui ʻoihana ʻoi aku ma mua o 5,000 nā mea hana ʻenehana e hōʻoiaʻiʻo i ke kūlana alakaʻi o Jomoo i ka ʻoihana.
ʻO Kina ka ʻāina helu ʻekahi ma ka ʻenehana 5G a me ka noi, ka mea e huki nei i ka honua. Ua hoʻohana ʻo Jomoo i ka ʻenehana 5G i ke kahua hana ʻauʻau, alakaʻi i ka hoʻololi ʻenehana i ka ʻoihana. Ma Malaki o keia makahiki, ma hope o ka wehe ʻana o ka pāpā i ka hale hana ceramic akamai 5G mua i kūkulu ʻia e Jomoo, ka nui o na brand kaulana ma ka honua nei ma United States, Ua mahalo ʻia ʻo Kelemania a me Iapana e nā hui Kina. Ma hope o ke kipa ʻana i ka hale hana ceramic akamai ʻo Jomoo 5G, ka lunamaka'āinana o kahi hui hoʻomaʻemaʻe hoʻomaʻemaʻe nui o ʻEulopa ma Kina, ma kona puka ana iwaho, hoʻōho ma ka ʻōlelo Pelekania, “I ka wā e hiki mai ana, e ike i ka hale hana seramika, i Kina.”
#03
Jomoo, e alakaʻi i ke au o ka ʻāina
ʻO ka piʻi ʻana o nā hōʻailona Kina, no laila ua lilo ke ʻano Kina i mea ʻano honua. I ka hope loa “2017-2021 Māhele ʻauʻau honua” papa inoa i paʻi ʻia ma ka pūnaewele iF, Ua pae mua ʻo Jomoo. Hōʻike kēia i ka piʻi wikiwiki ʻana o ka hoʻolālā lumi ʻauʻau Kina, i lilo i mea nui o ka hoʻolālā hoʻolālā honua. A hiki i kēia manawa, Ua lanakila ʻo Jomoo 133 nā makana hoʻolālā honua.
Ua hoʻokuʻu hou ʻo Jomoo i ka hale holoʻokoʻa i hoʻonohonoho ʻia “Pāʻina pā”
Ua haki ʻo Jomoo i ka monopoly o nā hōʻailona honua a lilo i mea hoʻolako kūʻokoʻa o ka Bird's Nest, ke kahua nui o ka 2022 ʻOlumepika hoʻoilo ʻo Beijing, a me ke kahua mokulele ʻo Beijing Daxing, ka mua o ka “ʻEhiku Kupanaha o ke Ao Hou”. In 2020, Ua komo maikaʻi ʻo Jomoo i ke kūlanakauhale Forbidden ma Beijing, ka pā nui, ka Halealii Makalii, na Koa Terracotta a me na Lio o Qin Shi Huang, ka Hale Hōʻikeʻike ʻo Bilin, ʻO nā ana ʻo Mogao ma Dunhuang, ʻO nā Grottoes Yungang, ka Halealii Potala, ka luakini ʻo Dazhao a me nā wahi moʻomeheu kiʻekiʻe ma Kina, e ʻae ana i ka honua e ʻike i ka mana o ke ʻano lāhui.
ʻO ka mana o ke ʻano ʻāina i hōʻike ʻia e Jomoo e hele pū ana i ka honua. I kēia mau lā, Ua hoʻolaha ʻo Jomoo ua lilo ʻo ia i mea hoʻolako pono ponoʻī no ka papahana ʻāina honua “Kulanakauhale o Yaxin Hailai” ma Malaka, Malaia. I ka hopena o ka makahiki i hala, Ua lilo ʻo Jomoo i hoa pili no ka Tagaytay Gesar Resort ma Philippines. A hiki i kēia manawa, Ua uhi ʻia nā huahana Jomoo ma mua o 120 nā ʻāina a me nā ʻāina ma ʻEulopa, ʻAmelika, ʻAsia, Auseteralia a me Aferika, a ua hoʻokumu ʻo Jomoo brand i ka launa pū ʻana me 32 ʻāina ma ka “Kāʻei a me ke alanui” e like me Vietnam, UAE, Katara a me Mongolia. Ua komo ʻo Jomoo ma mua o 10,000 nā papahana a puni ka honua, me nā wahi hanana honua, nā papahana kī aupuni, nā hōkele hōkū ʻelima honua, nā aupuni panalāʻau a me nā kaona, nā hale kaʻa nui a me nā hale ʻāina.
Ua ʻōlelo ʻo Yan Zhen, ma ke kahua hoʻomaka mōʻaukala hou, E hoʻohana mau ʻo Jomoo i ka ʻenehana ʻokiʻoki honua e hāpai i ka hoʻololi ʻana o ka lumi lumi lumi. Hoʻololi ia i ka ʻoihana maʻemaʻe i kahi kāleka ʻoihana ʻālohilohi o ka hana naʻauao o Kina, no laila ke alakaʻi nei ka brand national i ka au honua.
