Hana maikaʻi a ʻaʻole maikaʻi paha nā ʻano mea hana maʻemaʻe, Ma muli o ka ikaika o ka hoʻohana ʻana i ka hoʻohana ʻana i ke kālepa haʻuki.

ʻIkepili hale liʻiliʻi a me ka lumi ʻauʻau

Ua pani nui ʻia nā pāʻani ʻOlumepika o Tokyo. Ua lanakila pū ka ʻelele haʻuki Kina 38 gula, 32 kala a me 18 bronze, me ka helu mekala o 88 nā hopena haʻaheo. Mai ʻo Yang Qian i lanakila i ka hoʻokûkû 10m air rifle wahine. ʻOiai ua lanakila ʻo ia i ka mekala gula mua no ka ʻelele Kina, ua hoʻopā ka hana a nā ʻâlapa 'Olumepika ma ke kahua i ka puʻuwai o ka lāhui i nā manawa a pau. ʻO nā mea pāʻani e like me Quan Hongchan, Su Bingtian, Ma Long, Sun Yingsha, Liu Shiwen, etc. ua hoʻāla ʻia ka manaʻo o ka lāhui holoʻokoʻa ma muli o kā lākou hana koʻikoʻi ma ke kahua a me ka ʻuhane ʻOlumepika a lākou e hōʻike nei.

ʻOiai ke haʻaheo nei au i ka hana koʻikoʻi o kā mākou poʻe haʻuki 'Olumepika, Ua ʻike pū wau ʻaʻole pono e hoʻohaʻahaʻa ʻia ka mana o ke kālepa haʻuki. ʻo kahi laʻana, ʻO nā lole haʻuki Anta i ʻaʻahu ʻia e kā mākou poʻe haʻuki i kēia pāʻani 'Olumepika ua loaʻa ka manaʻo nui. Ua haki hou ke kumukūʻai o Anta i kahi moʻolelo kiʻekiʻe hou i kekahi mau lā i hala, ua kokoke ka huina o ka waiwai kuai 500 biliona kālā Hong Kong e uhaʻi iā Adidas. Aia pū kekahi poʻe netizen e kahe ana e kōkua i ka mea hoʻokūkū hoʻokiʻekiʻe ʻo Chen Lijun e ʻike i ka hanana hōʻoia i hoʻomaka ai ka nānā ʻana o ka pūnaewele holoʻokoʻa.. ʻO ka hope loa, Ping An Ola Ola, he lālā o Ping An o Kina, Ua hoʻolaha ʻo Chen Lijun i lilo i ʻelele olakino o ka brand a ua hoʻohālikelike i kāna slogan hoʻolaha “hāʻawi i kāu maikaʻi loa no kēlā me kēia 'hilinaʻi'”, i hoʻomaikaʻi ʻia e ka poʻe netizen. ʻAʻole kēia hanana i hoʻonui i nā manawa hana ma waena o ka brand a me ka mea hoʻokūkū, akā ua hoʻonui pū i ka makemake o ka lehulehu a ua hoʻonui ʻia ia ma ke ʻano he waiwai kaiāulu.

I ka ʻoiaʻiʻo, ʻAʻole kōkua koke ke kālepa haʻuki i nā hōʻailona e hoʻonui i ko lākou ʻike, kiʻekiʻe brand, kiʻi hōʻailona olakino a lā, e hoʻoulu i ka manaʻo o nā mea pāʻani a me ka sublimation naʻau ma o ka manaʻo aupuni a me ka hoihoi aloha, a hoʻonui i nā mea kūʻai’ aloha i ka brand, akā, ʻo ia kekahi o nā ʻano hana kūʻai maikaʻi loa. Wahi a ka Sports Fan Research Report, no kēlā me kēia 1% hoʻonui i ka ʻike brand, pono e hoʻonui nā kumukūʻai hoʻolaha e $20 miliona. A ma ke ʻano o nā hanana haʻuki, kūʻai pāʻani, $20 miliona hiki ke hāpai i ka ʻike brand ma 10%.

Hiki ke ʻike ʻia kēlā kālepa haʻuki, inā hoʻohana pono ʻia, hiki ke hoʻonui i ke kiʻekiʻe o ka brand me ka hapalua o ka hoʻoikaika. Nā Kūlana, ʻAʻole nele ka ʻoihana maʻemaʻe i ke kūʻai aku ʻana i nā haʻuki i ka nui o ka ʻoihana. He mea kupanaha kekahi o keia mau hihia!

ʻoihana lumi ʻauʻau

Jomoo

Ua kūpaʻa ʻo Jomoo i ke kōkua ʻana i ka hoʻomohala ʻana i nā haʻuki Kina me ka hana kūpono. Ua hoʻopaʻa inoa ʻo ia me ka National Short Track Speed Skating Team a me ka Bureau Training of the State General Administration of Sports, ke kiaʻi ʻana i nā mea pāʻani Kina me ka ʻenehana akamai. Ua hana ʻo Jomoo i kahi ala kūikawā e hauʻoli ai i ka 1.4 piliona kānaka ma Kina i kēia manawa a aneane hiki ʻole i nā poʻe Kina ke hele i ka ʻOlumepika Tokyo ma muli o ke ahulau. Ma o ka Ji Jing Great Cheering Project, ʻo nā leo hoʻōho a me nā leo ʻoliʻoli o nā haneli miliona o ka poʻe Kina i ʻākoakoa a haku ʻia i loko o ke mele ʻoliʻoli. “1.4 Piliona Desibela”. Ua pae ikaika kēia mele ʻoliʻoli ma Tokyo i ka wā o ka hanana ʻOlumepika, e noho alii ana ma na alanui, ʻoliʻoli iā Kina a hauʻoli hoʻi i ka honua!

Arrow Home

I ka po o Nowemapa 1, 2020, Ua hoʻokipa ʻia ka hoʻolaha ola a Arrow Home iā Zhang Jike, ka haaheo o Kina i ka Grand Slam of Sports. Ua lilo ʻo ia i luna hoʻolaha huahana o Arrow Home. ʻO ka “Nowemapa 1st” ʻO ka hanana ke kumu kūʻai mua i hoʻomaka i ka 2020 pālua 11 hoʻokiʻekiʻe. Hoʻomaka ia i ka piko mua o ka Arrow Home's “E hui me ka pua – ʻAʻole hiki ke kāohi” Kūʻai ʻelua ʻumikūmākahi Carnival. Aia ʻo Zhang Jike ma ka pūnaewele ma ke ʻano he luna hoʻolaha huahana home Arrow, ua mahele ia i ka “Poʻokela” mea maikai hale, me nā halepaku naʻauao, hale lole lole maʻamau, nā ua, tile a pela aku. ʻO nā mea a pau “champion” Ua nānā ʻia nā huahana e ka poʻokela papa ʻaina honua ʻo Zhang Jike ma ka pūnaewele.

Huida lumipaku

I ka pau ana o 2019, Ua mālama ʻo Huida sanitary ware a me ka hui volleyball wahine Kina i kahi hui pūlima kākoʻo. Ua lilo ʻo Huida sanitary ware wale nō ke kākoʻo kūhelu o ka hui volleyball wahine Kina ma ka ʻoihana maʻemaʻe., e kokua i ka hui kinipopo wahine Pake no ka Olumepika o Tokyo. Ua hoʻomaopopo ʻia ua kākoʻo mua ʻo Huida bathroom i ka 2008 Nā pāʻani 'Olumepika o Beijing, ka 2011 Nā pāʻani kula ʻo Shenzhen a me nā papahana kākoʻo haʻuki aupuni ʻē aʻe. In 2020 IʻAukake 16, kapena kime volleyball wahine Pake mamua, ʻO ka poʻokela 'Olumepika Hui Ruoqi kāhāhā kipa aku i kahi kahua hoʻolauleʻa makahiki 38 o Huida. ʻO kēia ka Huida i ka hōʻike o ka champion, me nā huahana champion, champion quality a me ka champion service no laila ka lahui mea kūʻai mai i ka makahiki o ka hanana nui, ka lealea i na mekala gula.

Xiaomu Youpin

Ma Mei 27, 2021, Ua mālama ʻia ka hālāwai kūʻai 'Olumepika Xiaomu Youpin ma Shanghai. Ua hoʻolaha ka poʻokela luʻu ʻOlumepika Kina ʻo Lin Yue ua hui pū ʻo ia me Xiaomu Youpin “Papahana Hoa Champion”. Ua pūlima pū ʻo ia i kahi ʻaelike me Xiaowei Lin, ka mea nāna i hoʻokumu iā Xiaomu Youpin, a lilo i mea hoolaha Xiaomu Youpin. I Iulai 19, 2021, Ua mālama ʻia ka hālāwai kūʻai kūʻai waena waena o Xiaomu Youpin ma Xiamen, Kina, kahi i hōʻike hou ai ʻo Xiaomu Youpin i kāna hoʻopiʻi hōʻailona ikaika. Wang xin, ka poʻokela luʻu ʻOlumepika Kina a he kanaka hana hoʻohālike aupuni, lilo ʻo ia i hoa hoʻokūkū lua a me ka mea hoʻolaha kūikawā e hui pū me Xiaomu Youpin. Ua kōkua ʻo ia iā Xiaomu “Papahana Hoa Champion”, e hana ana i ka ikaika piha.

SSWW lumi ʻauʻau

Ma ka la 24, 2021, Ua kono ʻo SSWW Sanitary Ware i ka poʻokela honua “ʻEiwa Ball Diva” Pan Xiaoting e kipa aku i ka hale kūʻai SSWW Xiyinmen ma Nanchang, Ua mālama ʻo SSWW i kahi hui pūlima nui a ua mālama ʻo SSWW aupuni i kahi hui pūlima a me ka hoʻolaha ola pūnaewele ʻāina. I ka lā o ka hanana, Ua komo ʻo Pan i ka lumi lumi hoʻolaha ola SSWW e kaʻana like a kamaʻilio me nā mea pā SSWW ma ka ʻāina e pili ana i ka ʻimi a me nā manaʻo o ke ola lumi lumi..

Hale ʻauʻau pua

Ua kau inoa ʻia ka lumi ʻauʻau pua “Keiki Luʻu” ʻO Tian Liang ka mea haʻi'ōlelo mai ka wā mai 2010. I nā makahiki, ʻO ka lumi ʻauʻau pua me ka poʻokela honua “Keiki Luʻu” Tian Liang, a ma muli o ka mōʻaukala ola nani o Tian Liang, aloha ʻohana, a ʻo ke kiʻi o kahi makua kāne maikaʻi i hana i kahi kiʻekiʻe kiʻekiʻe o ke kūpono me ka brand Arrow, e kaulana ana ka Arrow ma ka ʻoihana.

Kohler Bathroom

Mai 2018 a hiki i keia manawa, Ua lilo ʻo Kohler i hoa hui lima lima ʻelua o ʻEnelani Manchester United i nā hui pôpeku kāne a me nā wahine. Kohler, hookumuia ma 1873, a me Manchester United FC, nona ka moolelo oi aku mamua o 140 makahiki. He moʻolelo lōʻihi ia. Ma ke ʻano he hui pôpeku kaulana i ka honua, Hōʻike ʻia ka moʻomeheu Manchester United e ka ikaika a me ka ʻuhane ʻaʻole ʻōlelo-make. Kūlike kēia me ka manaʻo brand Kohler.

Lixil

I ka makahiki aku nei, ka Tokyo 2020 Ua koho ke Kōmike Hoʻonohonoho 'Olumepika iā Lixil Group ma ke ʻano he hoa Arrow no Tokyo 2020 Pāʻani 'Olumepika. ʻO kēia ka pae kiʻekiʻe loa o ka papahana kākoʻo 'Olumepika ma Iapana. I ke kumu, ma Nowemapa 27, 2020, Ua hoʻolaha ʻo Lixil i ke kiʻi ʻana i nā mea lawe lama no Tokyo 2020 Pāʻani Paralympic. Ua ikaika ʻo Lixil i ke kālepa haʻuki i nā makahiki i hala iho nei, ʻo ia hoʻi kahi hoʻolaha haʻuki aloha i hoʻokumu ʻia ma Iapana “Alii o Tennis” Kei Nishikori. Ke hoʻokō ʻia nei ka hoʻolaha ʻoihana lawe lama e Kei Nishikori ma ke kiʻi nui.

TOTO

ʻO TOTO ka hoa kūhelu o ka 'Olumepika Tokyo o kēia makahiki a me nā Pāʻani Paralympic e hiki mai ana. E like me ka wā mua 1964, Ua kūkulu ʻo TOTO i nā lumi ʻauʻau no ke kahua nui o ka 'Olumepika Tokyo. ʻO TOTO kekahi o nā kākoʻo kūhelu o Tokyo 2020 Pāʻani 'Olumepika. Kahi mea hou aʻe, ʻO nā mea pāʻani i kākoʻo ʻia e TOTO, ʻo ia nō ka mea pāʻani tenis papaʻaina wahine Kepani ʻo Yoshinori Ishikawa a me ka mea hoʻokani tennis noho huila ʻo Aimi Tanaka..

OLO

Ma waena o nā haʻuki a pau, Nui ko OLO i ka tennis. 2019 ʻike ʻo OLO i kākoʻo i ʻelua mau hanana tennis nui i ka lālani, ʻO ka mua ka Shanghai Rolex Masters i ʻOkakopa 2019. Ua hoʻonui ʻo OLO i nā lumi hoʻomaha ma nā mea pāʻani ʻo Shanghai Rolex Masters’ lumi hoʻomaha e hoʻolako i kahi hoʻomaha hoʻomaha a me ka ʻoluʻolu kiʻekiʻe kiʻekiʻe o ka lumi hale ʻauʻau no nā mea pāʻani i ka wā o ka hoʻokūkū ikaika. ʻO ka lua o ka manawa ʻo ia ke kākoʻo kūhelu o Shiseido-Shenzhen WTA Year-end Finals i Nowemapa o ia makahiki..

Hansgrohe

Ma waho aʻe o ka lilo ʻana i kahi brand bathroom, ʻO Hansgrohe ka inoa o ka hui kaʻa kaʻa. Ua hoʻomaka ka hui Kelemānia e kapa inoa i ka “Bora Hansgrohe (Bora Hansgrohe)” hui paikikala ma 2017. A laila ua hoʻopaʻa inoa ʻo ia i ka World Champion Peter Sagan no ke kumukūʻai moʻolelo a hoʻololi hou i kāna ʻaelike a hiki i ka hopena o 2021.

ʻoihana tile

Marco Polo

In 2007, Ua lilo ʻo Marco Polo tiles i ka hihia mua o ke kūʻai ʻana i nā haʻuki ma ka ʻoihana hale kūkulu hale o Kina ma ka inoa ʻana i ka hui CBA, ʻo ka līki pae kiʻekiʻe loa no ke kinipōpō pōkā kāne ma Kina. A laila ua launa pū me ka Yao Foundation no ka pono o ka lehulehu a puni ka basketball, ua hoʻokumu i ka hana hana me ka NBA a me ka Asian Club Cup, a ua hui pū me ka New Century Club. Lin made his debut in China when he wore the uniform of the Dongguan Marco Polo team, a me ka Asian Club Cup ma 2011. Mai ka manawa 2011, Ua loaʻa iā Marco Polo Tile nā hui ʻoihana ʻelua, ʻO CBA Dongguan Marco Polo Team a me NBL Hubei Marco Polo Team, a i loko 2015, Ua neʻe ʻo Dongguan Marco Polo Team i Shenzhen a hoʻololi i kona inoa iā Shenzhen Marco Polo Team, a ua ʻālohilohi ma ke kahua o CBA a hiki i kēia manawa.

Mona Lisa

In 2018, “ʻO Mona Lisa lāua ʻo Inter Milan Official Partner Sign Ceremony” ua mālama ʻia ma ka Culture and Art Museum o Mona Lisa Group Headquarters. Ua lilo ʻo Mona Lisa i hoa kūhelu o Inter Milan Football Club ma Kina. Ma keia kau inoa, Ua hōʻike pū ʻia ʻo Materazzi superstar soccer ma ka hui pūlima. Ua lawe mai ʻo Inter Milan i kahi paʻi liʻiliʻi o 110th anniversary jersey iā Mona Lisa. Ua hana ʻo Mona Lisa i nā souvenir tile Inter Milan no Inter Milan.

Nobel

Ma Ianuali 20, 2020, Nobel Tile officially announced to be the official partner of the China National Badminton Team. I Mei o ia makahiki hookahi, Ua hoʻolaha kūkala ʻia ʻo Nobel Tile ua lilo ʻo Lin Dan lāua ʻo Xie Xingfang i mau luna ʻohana no ka Nobel Tile. Ua hoʻopaʻa ʻia ʻo Nobel Tile me nā pāʻani ʻOlumepika mai ia manawa 2000. Ua hoʻomau i ka hoʻokō 'Olumepika kūʻai, a ua hoʻokomo ʻia i loko o ka ʻOlumepika-themed TVC o CCTV i hoʻonohonoho ʻia i ka wā o ka 'Olumepika no nā manawa he nui. Ua hoʻokomo pū ʻia i nā hoʻolaha hoʻolaha aupuni ʻOlumepika ma ka pūnaewele a me waho 2016.

ʻIkepili hale liʻiliʻi a me ka lumi ʻauʻau

ʻoihana lumi ʻauʻau

Jomoo

Arrow Home

Huida lumipaku

Xiaomu Youpin

SSWW lumi ʻauʻau

Hale ʻauʻau pua

Kohler Bathroom

Lixil

TOTO

OLO

Hansgrohe

ʻoihana tile

Marco Polo

Mona Lisa

Nobel

ʻAsia

In the second half of 2020, Asia Tile to the AFC Champions League broadcast PP Sports tile industry’s only partner status, and sponsorship of the highest level of soccer events in Asia – 2020 Asian Champions League broadcast. The high attention to soccer sports events is a major reason for Asean tile sponsorship of the AFC Champions League. It is understood that the Asian Champions League is the highest level of Asian club soccer tournament. The team that wins the championship will represent the AFC in the FIFA Club World Cup held in December of that year.

Crown Star King

As the ceramics industry’s earliest “championship marketing” one of the brands. Crown Star King ceramics as early as 2013, has joined hands with table tennis world champion Wang Liqin, Chen qi, women’s volleyball world champion Zhao Ruirui, Yang Hao, badminton world champion Xie Xingfang, Wang Lin, fencing world champion Zhong Man reached strategic cooperation. In the afternoon of April 18, 2021, ” Crown Star Wang ceramics, Zhao Rui Rui endorsement signing ceremony and glistening series of new product launch” was held in Foshan grand opening. Crown Star enterprise marketing general manager Wang Guisu and the world female volleyball champion Zhao Rui Rui conducted a grand spokesman signing ceremony together. Mahope iho, the Crown Star enterprise managing director He Youhe and Zhao Rui Rui jointly unveiled for the Crown Star King ceramics annual new product – glitter series.

Romario

I ka pau ana o 2017, Romario tiles signed Snooker international superstar Trump as the brand image spokesman. Mai 2013 ma mua aku, for six consecutive years, Romalio joined hands with the world champion strategic cooperation. Wang Liqin, Zhao Ruirui, Yang Wei, Xie Xingfang, Zhongman, Wang Lin, Wang Hao, Chen Xie, Li Shanshan, Mo Huilan and other world champions have joined. They helped Romalio tiles Champion’s Promise series product push. Romalio became the choice of champions.

New Henglong

I Nowemapa 2017, the new Henglong ceramic enterprises signed the world women’s fencing champion Sun Yiwen as the image spokesman. IʻApelila 2019, the new Sun Yiwen visit Foshan headquarters showroom. Ma ke ahiahi o Iulai 24, 2021, Sun Yiwen successfully won the gold medal in the individual women’s heavy fencing competition of this Olympic Games. This is also the first gold medal for the Chinese fencing team in this Olympic Games. It was also the third gold for the Chinese delegation at this year’s Olympics.

According to relevant data, the market size of the sports advertising industry in 2020 oe 992 piliona yuan. The market size of sports marketing is close to 60 piliona yuan, with a compound growth rate of more than 25% i loko 5 makahiki. Tentacles deep into the global market. Through the above review of the ceramic and sanitary industry sports marketing cases, we can also see that sports marketing has been more and more companies favored.

I ka ʻoiaʻiʻo, compared to entertainment stars, sports events and sports stars more marketing advantages. ʻo ka mea mua loa, sports events and sports stars are a symbol of youth, youth, olaola, health and perseverance, the spirit of hard work. Kahi mea hou aʻe, some time ago Wu Yifan incident triggered the whole nation to think about the entertainment industry and recently the State Council recently issued the “National Fitness Plan (2021-2025) “*.These are all pointing to the country’s next macro-policy orientation towards sports and health and other aspects of development.These are all pointing to the country’s next macro-policy orientation towards sports and health and other aspects of development. With this and the other, the attention of future sports events will undoubtedly be further enhanced.

Nānā: “National Fitness Plan (2021-2025)” requires that by 2025, the national fitness public service system is more complete. More convenient for the people’s physical fitness, and further increase in enthusiasm for fitness. The number of participants in various sports continues to improve. The proportion of people who regularly participate in physical exercise has reached 38.5%. County (city, apana), township (street), administrative village (community) three-level public fitness facilities and community 15-minute fitness circle to achieve full coverage. Aia 2.16 social sports instructors per 1,000 kanaka. This has driven the total size of the national sports industry to 5 triliona yuan.

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