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Original Lin Xiaoxiong Chav Ua Noj Thiab Chav Dej Qhia
Thaum Lub Xya Hli 20, 2021 Tuam Tshoj Construction Expo (Guangzhou) tau ua tiav qhib hauv Guangzhou Pazhou – Canton Fair Complex. Qhov no yog thawj qhov kev nthuav qhia loj hauv Guangzhou tom qab qhov kev hloov pauv ntawm kev sib kis thaum Lub Rau Hli. Dofiny chav dej tau nthuav dav hauv Hall 11.3, Zone B, thiab coj cov khoom siv chav dej tshiab xws li cov khoom siv chav dej ntse, chav da dej thiab chav dej ntse, uas tau dav qhuas los ntawm cov neeg siv khoom.
Txhawm rau kom nkag siab tob txog lub hom phiaj lub zog ntawm Dofiny Sanitary Ware, Chav ua noj & Tus neeg sau xov xwm da dej Lin Xiao Xiong tau sib tham nrog Dofiny Sanitary Ware General Manager Cheng Minghua ntawm qhov chaw nthuav tawm.
Tsim ib lub npe nrov hauv kev faib tawm channel
“Thawj peb lub hlis ntawm lub xyoo no, Dofiny yog ntau nyob rau hauv lub hom, channel los kho qhov chaw.” Cheng Minghua tau qhia rau tus kws tshaj xov xwm chav ua noj thiab chav dej.
▲ Dofiny sanitary ware tus thawj tswj xyuas Cheng Minghua (sab laug) Chav ua noj thiab chav dej cov ntaub ntawv xov xwm Lin Xiao Xiong (txoj cai)
Lub sij hawm hloov, kev ua lag luam kuj hloov, thiab kev sib tw tseem muaj zog heev. Hauv 2021, Dofiny chav dej siv “tsim kom muaj npe nrov hauv kev ncig channel” raws li lub hom phiaj tshiab, thiab siv cov channel ua lag luam raws li kev lag luam tseem ceeb, thiab ces fine tuning.
Cheng Minghua tau tshaj tawm tias lub ntsiab lus tseem ceeb ntawm kev tsim kho tshiab hauv cov channel yog Dofiny cov khoom siv huv huv tam sim no tab tom ua lag luam nyob rau hauv lub nroog theem plaub lossis tsib lub khw.. Lub county-level zej zog, Cov khw muag khoom kho vajtse kuj yog cov channel tseem ceeb tshaj plaws rau Dofiny cov khoom siv huv huv rau yav tom ntej.
Hauv kev lag luam layout, Dofiny coj sab qab teb, thaj tsam sab hnub poob thiab sab hnub tuaj, ua qhov tseem ceeb tshaj plaws hauv cheeb tsam kev loj hlob xyoo no. Nws yog nyob rau hauv thawj qhov tob plowing ntawm North China cheeb tsam, kev khawb tob. Nws pom tau tias lub dab dej ntawm lub lag luam channel thiab tsim lub network layout ntawm “ib lub khw hauv ib lub nroog thiab ib lub zog hauv ib lub nroog”.
Xyoo tas los, Premier Li Keqiang muaj nyob rau hauv 127th Canton Fair huab qhib ceremony thaum txhawb Huida chav dej tus thawj tswj hwm Wang Yanqing, tam sim no peb tab tom txhawb kev noj thiab txhawb kev nce qib kev noj. Yog tias cov kev lag luam ib txwm muaj xws li ceramics ua haujlwm zoo, zoo li qub, koj tuaj yeem khawb qhov kub. Kuv vam tias koj txeeb lub nroog tshiab kev tsim kho ntawm lub qub zej zog kev hloov pauv ntawm qhov no “ncuav mog qab zib loj”, siv lub teb chaws txoj cai los txhawb kev xa tawm mus rau kev muag khoom hauv tsev. Kuv vam tias koj txuas ntxiv txhim kho qhov zoo thiab ntau yam kom tau raws li qhov xav tau ntawm ntau txhiab tsev neeg.
Hnub no, chav dej kev lag luam los ntawm yav dhau los “dav dav” qhov xwm txheej sib txawv rau cov neeg siv khoom sib txawv, yug me nyuam ntau lub cib fim tshiab. Raws li yav dhau los tau tshaj tawm los ntawm Pawg Saib Xyuas Kev Txhim Kho thiab Hloov Kho, lub teb chaws yuav ceev kev hloov ntawm cov qub zej zog. Hauv 2021, 53,000 tau pib kho tshiab, thiab cov xwm txheej tuaj yeem synchronized nrog lub tsev txuag hluav taws xob kho dua tshiab. Tam sim no, lub teb chaws muaj ntau tshaj 4 trillion yuan lag luam ntawm nroog qub zej zog kho dua tshiab thiab 5.28 trillion yuan kev ua lag luam ntawm cov neeg siv khoom lag luam rau kev txhim kho nyob deb nroog.
Los ntawm kev lag luam huv huv uas twb muaj lawm, tsis muaj ntau lub npe uas nkag mus tob rau hauv lub khw thib plaub thiab thib tsib. Dofiny huv si yog pom lub sijhawm no, the future focus on the fourth and fifth markets, to achieve the channel market sinking. What’s more, it takes the network layout of “one store in one county, one town and one strong” to radiate the surrounding market and continuously improve the brand share and market influence.
Rejuvenating image
Along with the Internet era of small town youth, and the new middle class rise one after another, consumers demand for bathroom space gradually to the idealized form, hoping to improve the home environment through high quality, tus nqi siab, high standard of bathroom facilities.
Dofiny bathroom is precisely insight into the rise of the new generation of young consumers, as well as the rapid increase in demand for intelligent sanitary ware market trends and changes in consumer demand, so in 2021, nws tau hloov kho thiab txhim kho hauv VI thiab SI tag nrho. Qhov no yuav pab kom lub rejuvenation ntawm lub hom thiab tsim ib tug tshiab Dofiny chav dej hom duab los nthuav qhia rau cov neeg siv khoom tshiab ntawm cov channel tshiab.
Cheng Minghua hais, Dofiny sanitary ware cia siab rau Huida Sanitary Group, tau ua tiav cov khoom lag luam, marketing system thiab kev pabcuam. Nws tau tsim ib tus kws tshaj lij R & D pab neeg thiab cov domestic ua tau zoo txawj ntse thiab automated ntau lawm kab. Nyob rau hauv cov khoom siv tu cev kom ua tau haujlwm zoo, nyob ntawm qhov zoo, nws kuj tseem txuas ntxiv cov khoom lag luam rau cov chav dej ntse, Chav dej chav dej.
Nyob rau hauv lub ntsej muag ntawm “txawj ntse”, “lub tebchaws”, nws tau dhau los ua qhov kev loj hlob tshiab hauv kev lag luam huv huv. Dofiny chav dej reshape lub aesthetics ntawm cov khoom tsim, uas tseem yog ib qho kev ua tiav hauv cov txheej txheem ntawm polishing thiab tsim rau Dofiny chav dej hauv xyoo tas los. Nws lub hom phiaj kom tau raws li cov neeg siv khoom sib txawv, los tsim kom tau zoo dua, tus nqi siab dua, cov khoom raug nqi ntau dua.
Cov uas tsis npaj qhov xwm txheej tag nrho, tsis txaus los npaj ib daim teb. Nyob rau hauv cov ntsiab lus ntawm cov neeg siv khoom kho dua tshiab thiab tom qab cov tub ntxhais hluas tau dhau los ua cov neeg siv khoom loj, Dofiny sanitary ware seizes ob lub voj voog ntawm sab hauv thiab sab nraud, kev hloov pauv ntawm thaj chaw qub nroog thiab kev rov ua kom nyob deb nroog kom nrawm nrawm ntawm cov channel sinking thiab nkag mus rau hauv kev lag luam qib plaub thiab qib tsib ntawm lub nroog.. Nws tau cog lus tias yuav muab Dofiny huv cov khoom thiab cov kev pabcuam rau ntau lub nroog thiab ntau tus neeg siv khoom.
▲ Dofiny Sanitary Ware General Manager Cheng Minghua (nruab nrab)
Huang Xianjie, Tus Thawj Coj Ua Haujlwm ntawm Chav Ua Noj & Cov ntaub ntawv chav dej (sab laug) Lin Xiaoxiong, reporter ntawm chav ua noj & Cov ntaub ntawv chav dej (txoj cai)
Hauv peb xyoos tom ntej no, Dofiny Sanitary Ware yuav dhau los ntawm “tshiab” mus rau ib daim duab tshiab, tshiab txawj ntse, cov channel tshiab, new marketing posture, kom ua tiav txoj kev loj hlob tshiab hauv txoj kev tshiab. Qhov no yog ib yam dab tsi tsim nyog rau kev mloog thiab kev cia siab.
