Teb chaws Europe Cov Chav Dej Offline Rooj Tog Sib Tham Sib Tham 10% Hauv 10 Xyoo

Chav Dej Tsev Kawm Lag Luam

Tsis ntev los no, Kev tshawb fawb lub tuam txhab Titze tso tawm kev tshuaj ntsuam ntawm European chav dej rooj tog lag luam. Thaum muaj kev sib kis, European lag luam rau cov rooj tog hauv chav dej, txee thiab chav dej iav loj hlob tuaj 2.4 trillion euros (18.34 billion RMB).

Raws li tsab ntawv ceeb toom, nyob rau lub sijhawm 10 xyoo no, cov kev coj noj coj ua tau cuam tshuam zoo heev vim muaj kev cuam tshuam ntawm e-lag luam thiab cov kev cai ib txwm muaj xws li DIY khw muag khoom, rooj tog thiab chav ua noj cov khw muag khoom. Daim ntawv tshaj tawm kwv yees tias los ntawm 2025 kev faib tawm ntawm chav dej rooj tog, iav txee thiab iav nrog lub teeb nyob rau hauv European lag luam yuav hloov heev.

Thaum 2015-2020, qhov sib koom ntawm cov khw muag khoom hauv chav dej offline hauv Europe tsis kam los ntawm 22.5% rau 21.2% (19.6% xav hauv 2025). DIY khw muag khoom tsis kam los ntawm 20.9% rau 18.8% (17% hauv 2025), thiab chav ua noj rooj tog khw muag khoom tsis kam los ntawm 33.4% rau 31.5% (28.8% hauv 2025).

Lub sijhawm no, e-lag luam muag hauv Tebchaws Europe nce los ntawm 11% kev lag luam sib koom hauv 2015 rau 16.4% hauv 2020 thiab cia siab tias yuav ncav cuag 22.8% los ntawm 2025.

Hauv UK kev ua lag luam nyob rau tib lub sijhawm, e-lag luam channel dhau los ua lub ntsiab faib channel hauv 2020 nrog rau kev ua lag luam ntawm 26.5%. Qhov no yog ua raws li DIY khw muag khoom nrog 24%, chav ua noj rooj tog khw muag khoom nrog 18.5% thiab cov khw muag khoom hauv chav dej nrog 18%.

German rooj tog kev lag luam ua tiav kev loj hlob ntawm 1.2% hauv 2020. Qhov feem ntawm cov khw muag khoom offline tsis kam me ntsis rau 73.6%. Qhov sib koom ntawm e-lag luam nthuav dav los ntawm 10.1% hauv 2019 rau 11.5%. qhov sib koom ntawm cov rooj tog zaum hauv lub teb chaws Yelemees tau nce los ntawm 12.29% nruab nrab ntawm Lub Ib Hlis thiab Lub Peb Hlis 2021. Sab saum toj 5 tseem ceeb tshaj plaws ntshuam kev lag luam rau rooj tog muag nyob rau hauv lub teb chaws Yelemees yog Tuam Tshoj, raws li Poland, Ltalis, Nyab Laj thiab Romania. Thaum kev xa khoom los ntawm Tuam Tshoj txuas ntxiv mus ntxiv, imports los ntawm Poland, lub ntsiab importer, poob.

Daim ntawv tshaj tawm kwv yees tias kev lag luam e-lag luam yuav nce mus rau 32.5% los ntawm 2025. Cov khw muag khoom rooj tog zaum yuav poob rau 17 feem pua. Cov khw muag khoom hauv chav dej yuav poob rau 16.5 feem pua.

Los ntawm kev soj ntsuam cov neeg muag khoom hauv cov teb chaws Europe, tag nrho ntawm 376 manufacturers, suav nrog Ltalis suav rau 20.4%, Lub teb chaws Yelemees suav rau 19.9%, lub tebchaws United Kingdom suav rau 10.6%. Raws li kev lag luam hauv zos sib koom ntawm cov tuam ntxhab saum toj kawg nkaus hauv lub 10 lub teb chaws tau soj ntsuam – Lub teb chaws Yelemees, Austria, Switzerland, Netherlands, Belgium, Tebchaws Askiv, Fabkis, Ltalis, Spain thiab Poland.

Topping daim ntawv yog Pelipal (€ 116 lab), thib ob Burgbad (€ 100 lab), peb Royo (€ 85), plaub Puris (£ 72 lab), thib tsib Roca (€ 65 lab) thiab thib rau Villeroy thiab Boch (€ 48 lab). Sab saum toj 10 manufacturers nrog lub siab tshaj plaws turnover accounted rau 37.6% ntawm kev ua lag luam.