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Rau txhua tus neeg siv khoom nyob deb nroog, tus muag faucet ze tshaj plaws yog lawv tus kws pab tswv yim tshaj plaws, tus pab zoo.
Thaum lub tuam txhab faucet nyob rau hauv txoj kev loj hlob sai, kev sib tw ntawm cov tuam txhab lag luam tau dhau los ua nruj dua, ntau lub npe loj yog nquag hloov pauv, xws li Kohler los qhib lub nroog suburban thiab koog tsev kawm ntawv qib nroog engineering kev lag luam innovation, qhov kev siv ntawm cov “qhov system 1 11 1” hom, uas yog lub teeb liab rau lub nroog thib ob thiab thib peb. Cov neeg muag khoom ntawm lub faucet, yog kev noj qab haus huv, tab sis ua kom zoo, yuav tsum muaj txoj kev. Muab peb yam los tsim lawv tus kheej “txawv kev sib tw”, koj nyob tau zoo.
Thawj tus: nrhiav ib yam khoom zoo
Rau txhua tus neeg siv khoom nyob deb nroog, tus neeg muag faucet ze tshaj plaws yog lawv tus kws pab tswv yim zoo tshaj plaws, tus pab zoo. Txhawm rau pab cov neeg siv nrog cov khoom sib txawv ntawm cov khoom zoo, yog cov chaw muag khoom faucet “lub luag haujlwm” thiab “kev xav”. Qhov no kuj yog cov chaw muag khoom nyob deb nroog thiab cov saw loj, loj e-lag luam zoo kev sib tw nrog kev txhawb nqa loj tshaj plaws.
Txhua sab nrog, Cov neeg muag khoom nyob deb nroog xaiv qhov muag khoom loj thiab thawb cov khoom tseem ceeb faucet, tsuas muaj ib tug qauv xwb, ntau hom square meters raws li kev suav. Hnub no, nrog kev lag luam hluav taws xob, saw ntawm cov kauj ruam loj mus rau lub teb chaws, mus rau hauv lub zos, thiab Is Taws Nem los cheb cov kev faib hauv nroog-nyob deb nroog thiab nqa cov ntaub ntawv khoom, cov ntaub ntawv tus nqi zoo li pob tshab. Cov neeg muag khoom nyob deb nroog yav dhau los “mus series, square xaiv ntawm cov khoom tseem ceeb” kev lag luam tswv yim, peb yuav tsum hloov thiab tso tseg. Ua kom tau raws li cov neeg siv khoom nyob deb nroog tam sim no kom zoo, hom lag luam, thiab “high-end thiab nqi-zoo” polarization trend.
Ntawm ib sab tes, xaiv cov khoom siv faucet kom raug nqi, uas muaj qee yam kev paub txog lub npe, tab sis qhov tseem ceeb tshaj, txhim khu kev qha khoom zoo, kom ua tau raws li tam sim no ntau ntawm 80s thiab 90s hauv nroog cov tub ntxhais hluas xav tau. Ntawm qhov tod tes, nws yog xaiv cov hom loj, txawv teb chaws hom ntawm high-end khoom tshiab thiab boutique, mus twv kom thawb high-end, muag boutique, kiag li tsis tuaj yeem nyob hauv qhov kev paub dhau los thiab cov tswv yim.
Thaum kawg ntawm cov khoom, cov tswv lag luam nyob deb nroog yuav tsum txhawb nqa los ntawm 1.0 era ntawm kev muag khoom cuav thiab shoddy kom tau nyiaj, rau 2.0 era ntawm kev muag khoom me me thiab nruab nrab kom tau nyiaj, rau 3.0 era ntawm kev muag khoom lag luam loj high-end nyiaj, kev txhim kho tas mus li.
Qhov thib ob daim: muab kev pabcuam
Tsis tuaj yeem sib piv cov nqi thiab kev tshaj tawm nrog kev lag luam e-lag luam thiab cov khw muag khoom hauv cov khw muag khoom hauv nroog, thaum kawg, dab tsi ntxiv lawv tuaj yeem ua tau raws li cov kev sib tw ntawm cov neeg loj? Pom yoojyim, tsuas muaj ib txoj kev tuag xwb, peb yuav tsum tso tseg ib “nkhaus kom cawm lawv tus kheej” tshiab sib ntaus sib tua.
yav dhau los, muaj ib lo lus hais tias “ib tug muaj zog zaj yuav tua ib tug nab nyob rau hauv av”. Rau cov neeg siv khoom nyob deb nroog, seb nws yog hluav taws xob, los yog chains, yog “neeg txawv teb chaws”, tsuas yog nyob ib ncig ntawm cov chaw muag khoom nyob deb nroog “cov neeg nyob ib ncig ntawm”, koj tuaj yeem ntseeg ntau dua kom tsis txhob txhawj txog kev dag.
Cov neeg muag khoom nyob deb nroog hauv lub sijhawm tsis paub txog Internet, lub peev loj tshaj plaws thiab riam phom yog “kev ncaj ncees” ntawm cov neeg nyob ib puag ncig lawv, “ntseeg” nyob hauv tsev. Hauv qhov no, cov neeg muag khoom nyob deb nroog yuav tsum tuaj nrog “ua haujlwm tiag”, uas yog, cia siab rau lawv cov kev pabcuam siab dawb ib txwm muaj, kev ncaj ncees, nrog rau cov lus teb ceev ceev thiab lwm yam kev pabcuam, los tamp kev sib raug zoo nrog tus neeg siv, thiab txuas ntxiv yeej kev ntseeg siab ntawm cov neeg siv.
Kev pabcuam, yog qhov zoo tshaj plaws txhais tau tias los sib sau ua ke txoj haujlwm ntawm cov khw muag khoom hauv tsev. Nyob rau hauv cov nqe lus ntawm faucet, nws yog ib feem tseem ceeb ntawm kev kho kom zoo nkauj hauv tsev, raws li ib tug consumable, kuj muaj lub neej luv luv, yog li hauv kev yuav khoom faucet, cov neeg siv khoom rau cov khoom ua ntej kev muag khoom, kev pab cuam tom qab muag thiab installation ntawm qhov tseem ceeb heev, thiab qhov no yog qhov tseeb lub zog ntawm e-lag luam platform tsis tuaj yeem ncav cuag lub rooj tsav xwm luv luv. Raws li qhov kev xav mus ntev, faucet tuam txhab kom txuas ntxiv tswj kev sib tw ntawm offline channels, yuav tsum ua kom zoo dua kev pabcuam, nrog kev ua tau zoo ua ntej muag kom tuav tau ntau qhov kev lag luam, thiab tib lub sijhawm los txhim kho thiab txhim kho kev xa khoom, installation thiab khoom txij nkawm thiab lwm yam kev pab cuam tom qab muag, tsim kom muaj kev muag khoom zoo, nrog tus nqi ntxiv ntawm kev pabcuam los sau thiab tus nqi sib txawv ntawm e-commerce platform.
Qhov thib peb daim: ua dense promotion
Thaum lub faucet promotions ya ncig, ntau tus neeg muag khoom nyob deb nroog qhov mob siab tshaj plaws yog, tsis txhob koom nrog cov kev ua ub no khw kiag li tsis muaj kev muag khoom, koom nrog kev ua ub no tom qab kev txom nyem los ntawm kev vam khom thiab sequelae, tab sis qhov tshwm sim yog zuj zus.
Faucet promotions nyob rau hauv xyoo tas los, tsis yog lub davhlau ya nyob twg nce qib tsuas yog tus nqi qis xwb. Nyob rau hauv lub ntsej muag ntawm electricians, chains, thiab txawm tias faucet manufacturers, Yeej ib hlis lossis ib nrab ib hlis ntawm kev txhawb nqa hauv nroog, muag cov khoom tawm ntawm cov khoom qis. Rau cov neeg muag khoom nyob deb nroog, rau xyoo thiab lub hlis mus plows thawj kab ua lag luam, nws yog los ntawm kev txhawb nqa kev ua ub no, ze woven network ntawm kev sib cuag, tau los ntawm cov neeg siv network, tsim cov ntaub ntawv xov xwm hauv lub sijhawm kub.
Lub hauv paus ntawm kev tshaj tawm yog tsis muag cov khoom ntawm tus nqi qis, tab sis cov zis ntawm lub hom, los tsim ib lub hnub qub khoom, tso tawm lub zog ntawm lub khw thiab cov ntsiab lus ntawm cov dej num; ua raws li kev sib raug zoo hauv zej zog thiab kev sib txuas, dhau ntawm lub qhov rooj sab nraum zoov, chij, phab ntsa ads, nplooj ntawv, cov ntawv tshaj tawm thiab lwm yam xov xwm, los txhawb lub ntsiab faucet tshiab cov khoom thiab boutique, thaum tsim kev lag luam hauv lub zos hom thiab cov xwm txheej. Sib ntaus sib tua kev lag luam zoo nkauj.
Nyob rau hauv lub ntsej muag ntawm e-lag luam, chains nyob rau hauv lub lag luam nyob deb nroog, ib tug series ntawm marketing thiab branding, cov tub lag luam nyob deb nroog los twv kom tawm tsam rov qab: mus tua tit-for-tat attack. Ua ntej, cov neeg muag khoom hauv kev lag luam hauv zos kom nce qhov ceev ntawm kev nce qib, tus nqi qis tshaj tawm kom npog txhua lub zos thiab lub zos nkag; ntawm qhov tod tes, qhov zaus ntawm kev txhawb nqa davhlau ya nyob twg yuav tsum tau nce ntxiv, mus tsis tu ncua los ntawm lub caravan thiab lwm txoj kev, zos parade, ob qho tib si tshaj tawm cov khoom lag luam thiab txhawb nqa lub hom phiaj.
Ntawm tag nrho, txij li thaum peb tau xaiv los lo rau nws. Faucet txoj kev loj hlob zeem muag muaj ntau heev, cov tub lag luam nyob deb nroog ntseeg tias lawv tuaj yeem ua tau zoo, tsuav lawv ua raws li peb yam saum toj no, ua ke nrog qhov teeb meem tiag tiag ntawm kev nruam ntej, txhawm rau txhawm rau kov yeej kev ruaj ntseg ntawm kev tawg hauv kev ua lag luam, kom yeej yav tom ntej.
