iVIGA Kais Factory Supplier
Original Kitchen & Kev lag luam da dej Mainstream Media Kitchen & Cov ntaub ntawv da dej
Nyob rau hauv lub Tsib Hlis 27th thaum lub sij hawm 2021 Shanghai Chav ua noj & Da dej Show, hosted los ntawm chav ua noj & Cov ntaub ntawv da dej, Pojniam, Laibodun, Yianju, Tshawb xyuas kev sib tham, Tuam Tshoj Ceramic Headquarters 丨 Tuam Tshoj Pob Zeb, cov ntaub ntawv tshiab qhia cov khoom siv txhawb nqa lub [Chav ua noj & Bath Observation Bureau] ua tiav nyob rau hauv lub rooj muag zaub FRAE. Qhov kev tshwm sim tau tuav los ntawm Yu Yueming, tus tsim ntawm chav ua noj & Cov ntaub ntawv da dej, Yu zhenrong, FRAE Thawj Tswj Hwm Zhang Haifeng, Laibodun marketing director Huang Zhipeng, Yianju tus thawj coj Li Qi, ntawm ib tug xov tooj ntawm cov ncauj lus xws li kev tsim cov khoom thiab qhov tseem ceeb ntawm technology rau lub hom kev sib tsoo ntawm cov tswv yim thiab kev txawj ntse sib koom.
Yu zhenrong (chaw), tus tsim ntawm Kitchen Watch; Zhang Haifeng (thib ob ntawm sab laug), tus thawj tswj hwm ntawm FRAE; Huang Zipeng (thawj ntawm txoj cai), marketing director ntawm Laibodun; Li Qi (thib ob ntawm txoj cai), tus thawj tswj hwm ntawm Yianju; Yus Yueming (thawj ntawm sab laug), Chav ua noj saib
Chav ua noj & Chav Dej Observation Bureau attracts coob tus neeg tuaj saib ntawm qhov chaw exhibition
Qhov no yog tom qab lub 2019 Shanghai Chav ua noj & Da dej Show, Chav ua noj & Cov ntaub ntawv da dej ib zaug ntxiv koom tes nrog FRAE thiab Laibodun. qhov kev tshwm sim tau coob nrog cov neeg nres los ntawm kev rho tawm lawv lub xov tooj ntawm tes mus thaij duab.
Yu Yim, party chav ua noj & Bath Observation Bureau:
Rau hom, Dab tsi yog qhov kev sib txuas ntawm kev tsim thiab thev naus laus zis?
Hom tshuaj saib cov neeg siv khoom hloov kho li cas, xws li high-end customization, lub teb chaws tiam sis thiab lwm yam tshiab tiam sis?
Lub hauv paus ua rau homogeneity tuaj yeem yog los ntawm cov khoom siv saw hlau, Yuav ua li cas hom yuav hloov qhov xwm txheej no?
Yog tias koj sawv hauv qhov kev xav ntawm sab kev pabcuam, yuav ua li cas cov kev pab cuam txhawb lub hom ntawm cov khoom siv tu cev thiab tawg los ntawm lub raj mis?
FRAE Thawj Tswj Hwm Zhang Haifeng:
Consumer mainstream pab pawg iteration accelerated, lub hom yuav tsum tau them sai sai rau cov kev xav tau ntawm cov tiam tshiab ntawm cov neeg siv khoom.
Tsis lees paub homogenization, tsis lees txais kev sib tw ua phem rau tus nqi qis, lub luag haujlwm rau cov neeg siv khoom.
Qhov tseem ceeb ntawm cov khoom tsim thiab thev naus laus zis rau lub hom, seb tsim, los yog technology, nws daim ntawv thov yuav nqis los rau cov neeg siv khoom. Kev hloov kho cov neeg siv khoom yog nyob ntawm cov neeg siv khoom’ txhim kho kev ua neej thiab kev ua tau zoo, yog li peb xav paub ntau ntxiv txog lawv cov kev xav tau ntawm cov khoom tsim thiab kev siv technology. Raws li cov haujlwm no peb koom nrog cov ntsiab lus tseem ceeb ntawm lub tuam txhab hom, yog li qhov ntau cov ntsiab lus no yog imported, qhov zoo dua kev lag luam txais, qhov ntau peb hom yuav txais. Qhov no yuav yog tus nqi siab dua rau lub Hoobkas nws tus kheej, rau cov distributors, thiab txawm rau cov neeg siv khoom.
Peb twb tau pib xyuam xim rau cov kev hloov pauv ntawm cov neeg siv khoom lag luam ua ntej 2020, thaum thawj pab pawg neeg tom qab 90s yuav yog 30 xyoo laus thiab lawv yuav tau maj mam tsiv mus rau hauv nruab nrab ntawm cov neeg siv khoom lag luam. Txhua tus neeg muab khoom thiab cov kev pabcuam txhais tau tias peb cov khoom thiab cov kev pabcuam nrog lawv yog cov neeg siv khoom loj, thiab muab lawv cov neeg siv khoom paub lawv xav tau.
Tom qab lub 2020 sib kis mus, muaj ntau yam uas sib tshooj thiab ua rau cov txheej txheem no nrawm. Qhov no yog keeb kwm yav dhau los thiab qhov tseeb uas peb tsis muaj txoj hauv kev los zam tam sim no.
Thiab qhov nrov tshaj plaws zam qauv hauv ob xyoos no, peb kuj yuav tsum nrhiav cov neeg siv khoom sib raug zoo. Tam sim no cov neeg siv khoom xav tau cov khoom, ntawm cov kev xav tau kev ua haujlwm tau yooj yim tshaj los daws qhov kev thov. Tshaj li qhov xav tau kev ua haujlwm, yog ntau dua los ntawm cov khoom tsim los ntawm kev xav tau ntawm lub hlwb. Cov neeg siv khoom xav tau tus kheej ntau dua, kev nkag siab ntau ntxiv, thiab tuaj yeem cuam tshuam ntau dua nrog cov neeg siv khoom. Cov khoom lag luam tuaj yeem ua tau raws li cov kev xav tau ntawm cov neeg siv khoom tshiab hauv txhua qhov kev xav tau.
Rau lub hom phiaj, nyob rau hauv cov neeg siv khoom upgrade, ntau yog yuam los ntawm kev hloov pauv hauv kev ua lag luam. Ib txhia yog lub foresight ua tej pavement, ib co hindsight hu ua tom qab. Tab sis kuj tseem muaj qee qhov tsis paub txog kev tshem tawm qeeb ntawm kev ua lag luam no. Peb ua ib hom khoom, hauv qhov no vim ua qee yam haujlwm ua ntej, tab sis kuj pom tseeb tias qhov ceev ntawm cov neeg siv khoom iteration yog accelerating, cov neeg tau txais kev paub hauv qhov tob. Tsim thiab thev naus laus zis yav tom ntej yuav nyob hauv txhua theem ntawm lub neej hauv tsev txhais lus ntawm kev txawj ntse. Ntawm no peb hu rau txhua tus phooj ywg thiab txhua lub npe kom tsom mus rau peb cov post-90s, post-95s thiab post-00s muab lawv lub neej scenes thiab xav tau kev pab.
Tab sis tam sim no homogenization ntawm cov phooj ywg, kev sib tw ntawm hom, cov khoom thiab cov kev pab cuam tshwm sim los ntawm homogenization. Qhov tseeb, muaj active yam thiab passive yam nyob rau hauv.
Qhov tseem ceeb tshaj plaws yog vim qhov tseeb tias ua ntej nkag mus rau hauv kev lag luam tsis tau txiav txim siab kom meej txog qhov chaw, kev yuam, dab tsi yuav tsum tau ua, dab tsi yuav tsum tsis txhob ua, mus rau qhov twg. Ib tug series ntawm cov teeb meem tsis tau xav tag nrho tom qab txiav txim siab xaiv. Lub khw ua li cas, tus nqi ntawm cov khoom sib tw yog ntau npaum li cas, ncaj qha hauv qab qhov kev sib tw los ntawm ntau tshaj kaum lub ntsiab lus los txeeb lub khw. Zoo ib yam li no, vim kev sib tw vicious coj los ntawm homogenization, ua rau txoj kev loj hlob ntawm tag nrho cov kev lag luam tsis muaj zog, tsis muaj zog.
Tab sis kuj muaj ib qho kev thov passive, peb nyob hauv Suav teb uas muaj cov neeg siv khoom lag luam loj, thiab ntsug stratification muaj zog heev. Kev noj haus hauv tsev, xws li los ntawm 10,000 yuan ua 10,000,000 yuan, qhov chaw loj heev.
Kab rov tav stratification kuj muaj zog heev. Tib yam kev xav tau ntawm ib yam khoom, qee cov neeg siv khoom xav tau, qee qhov pom tias yog cov khoom siv tsis zoo. Yog li qhov kev sib tw passive homogeneous ua rau peb cov neeg siv khoom tsis pom kev thaum yuav khoom.
Kuv xav tias qhov no homogenization, kev lag luam yuav tsum tau pib txoj haujlwm los mus nrhiav txoj hauv kev los daws qhov teeb meem no. Ua ntej tshaj plaws, peb yuav tsum paub txog peb lub khw, lees paub peb tus kheej kev koom tes nrog kev ua lag luam, leej twg ua haujlwm. Nrhiav cov chav kawm uas yuav tsum tau ua thiab muab kev pabcuam rau lawv, nws twb ntev txaus thiab kev loj hlob zoo heev.
Muaj cov lus tshaj tawm classic heev “Ntshai tsam mob, haus Wang Laoji”. Thaum koj pom cov neeg siv hom phiaj zoo, tom qab ua tob, dav, muaj zog, meej thiab zoo, nws yuav muaj kev cuam tshuam radiating, thiab ces cuam tshuam lwm chav kawm. Yog li cov ntsiab lus tseem ceeb ntawm homogenization yog hom nws tus kheej. Rau peb cov khoom siv thiab cov neeg siv khoom, lawv feem ntau nyob ntawm lub hom rau lawv cov neeg siv khoom qhia. Yog li ntawd, raws li lub hom phiaj, ua tus tsim khoom, los daws qhov teeb meem no yog lub luag haujlwm-bound, muaj ib lub luag hauj lwm uas tsis muaj kev lav ris. Nws yuav tsum muaj lub luag haujlwm no los daws qhov teeb meem ntawm homogeneity.
Tag nrho cov fwj tshuaj los ntawm qhov tsis muaj kev nkag siab ntawm kev xav yav tom ntej, yog li ntawd nws yuav ntsib bottlenecks. Kev nkag siab tsis meej ntawm nws tus kheej qhov chaw thiab cov phiaj xwm tsis meej thiab cov tswv yim yog dab tsi tsim cov kev tsis sib haum xeeb. Thiab muaj kev txiav txim siab, tab sis qhov kev txiav txim tsis muaj zog, tsis txiav txim siab, tseem yuav ua kom muaj kev tsis sib haum xeeb.
Txoj kev daws teeb meem rau lub bottleneck yog yooj yim heev, uas yog, peb cov lus nug tuaj yeem qhia meej. Thawj lo lus nug, kuv yog leej twg? Txheeb xyuas koj tus kheej txoj haujlwm. Qhov thib ob lo lus nug, kuv tuaj qhov twg? Kuv muaj dab tsi? Kuv cov peev txheej nyob qhov twg? Kuv lub zog taw tes nyob qhov twg. Cov no yog peb cov lus nug philosophical classic.
Thaum peb cov lus nug meej meej, tag nrho cov bottlenecks yuav daws tau. Txhua tus phooj ywg los txheeb xyuas peb qhov teeb meem no, yeej yuav zoo dua thiab zoo dua.
Laibodun chav dej ua lag luam tus thawj coj Huang Zhipeng.
Technology muab tsim nyob rau hauv no era yuav tsum muaj cov tsos
mus rau qib siab dua, kev tsim thiab thev naus laus zis yog lub ntsiab lus ntawm lub sijhawm. Rau qhov tsawg dua, tus tsim yog tas li, tab sis technology yog lub ntsiab lus ntawm lub sijhawm. Niaj hnub no, lub neej yog ceev-paced thiab xav tau tshiab yog tas li generated, nyob rau hauv uas thev naus laus zis muab lub ntsiab lus nyob mus ib txhis rau cov khoom lag luam thiab thawb cov khoom lag luam los tsim cov khoom zoo dua. Raws li ib tug post-80s, tau dhau los ua lub zog rov qab, tam sim no yog lub sijhawm tswj hwm los ntawm Z tiam kev xav. Peb yuav tsum muaj kev paub tob hauv lub neej, technology yog khi ua lub ntsiab lus tseem ceeb ntawm kev tsim. Lub ntsiab ntawm kev tsim yog los daws cov teeb meem. Seb nws yog ib qho teeb meem ntawm cov khoom lossis ib qho teeb meem ntawm lub neej. Kev sib txuas ntawm thev naus laus zis thiab kev tsim qauv yog tias thev naus laus zis muab kev tsim qauv uas nws yuav tsum muaj nyob rau lub sijhawm no.
Cov qauv tsis ntev los no ntawm high-fashion thiab cov khoom tshiab hauv lub tebchaws, qhov tseeb, thaum kawg qhia txog lub ntsiab lus tseem ceeb ntawm cov neeg Suav paub ntau ntxiv nrog lub teb chaws, ntseeg ntau dua nyob rau hauv lub teb chaws hom thiab lub teb chaws kab lis kev cai. Ntawm lawv, cov khoom tshiab hauv lub tebchaws sawv cev rau kev lees paub ntawm cov khoom hauv tebchaws. Laibodun tseem muaj cov kev xav tau siab dua rau nws tus kheej lub hom phiaj thiab kev lag luam kev coj ua.
Hauv Suav lag luam, lo lus ntawm qhov ncauj yog qhov tseem ceeb. Thaum lo lus ntawm qhov ncauj tab tom tsim ib txoj kev tshiab, yog tias nws tsis noj hauv paus thiab ua kom cov khoom zoo, cov qauv no yuav tsis muaj dab tsi ua nrog lub hom. Pab kev lag luam zoo, suav nrog kev tuav cov tiam tshiab, lub tswvyim ntawm cov khoom tshiab hauv lub tebchaws, lub hom phiaj tau tsa cov kev xav tau ntau dua.
Imitation yeej ib txwm muaj, lwm cov kev lag luam kuj muaj nyob rau hauv ntim, yuav ua li cas zam? Los yog raws li hom, yuav tswj qhov teeb meem zoo li cas. Los ntawm kev thov sab, Maslow txoj kev xav faib cov kev xav tau rau hauv kev xav tau ntawm lub cev, kev ruaj ntseg xav tau, kev xav tau kev sib raug zoo, hwm cov kev xav tau thiab kev xav tau ntawm tus kheej. Maslow's Hierarchy of Needs theory enlightens peb, ntawm ib sab tes, kom nkag siab tias peb yuav ua li cas ntxiv rau tus kheej. Ntawm qhov tod tes, nws ua rau peb nkag siab lwm tus zoo dua thiab txhawb lawv zoo dua.
Txhua yam khoom, tsim, cov kev pabcuam thiab cov khoom lag luam yog tsim los ntawm tib neeg kev xav tau. Hom kev tso npe kuj zoo ib yam. Cov neeg siv khoom yuav khoom, lawv tsuas nqi tus nqi thiab tsis quav ntsej txog cov haujlwm. Los yog lawv nqi tus nqi thiab tseem muaj nuj nqis ua haujlwm, los yog muaj kev xav tau siab dua. Cov kev xav tau no yeej muaj feem cuam tshuam nrog qhov chaw ntawm lub hom.
Kev lag luam homogenization yog yam tsis muaj kev zam, lub hav zoov ntawm homogenization phenomenon. Qhov tseeb, nws yog ib tug neeg tuam txhab uas muag tsis xav xav, yooj yim kawm los ntawm kev vam meej, rau lawv yog lawm. Tab sis tsis quav ntsej qhov teeb meem tseem ceeb, tag nrho qhov chaw thiab cov khoom tsim yog kom phim lub tuam txhab tus kheej cov peev txheej thiab kev lag luam zoo. Tsis muaj teeb meem los kawm qhov zoo ntawm lwm hom. Tab sis yog tias koj luam ib yam khoom, koj yuav pom tias nws tsis haum rau ib puag ncig thiab tej yam uas koj ua yuav txawv heev. Raws li hom, Yuav ua li cas thim rov qab homogeneity thiab hom npe yog qhov teeb meem tseem ceeb heev? Cov tuam txhab zoo tshaj plaws yuav tsum tuaj rau pem hauv ntej los coj kev lag luam zoo dua thiab ua kom nws ua tau zoo dua. Qhov laj thawj zoo ib yam li tus neeg uas koj xav ua thiab qhov siab npaum li cas lub hom phiaj xav tsim kho. Hom kev tso npe ua haujlwm pab pawg neeg siv khoom zoo li cas, thiab nws yog tsis yooj yim sua kom tau nyiaj los ntawm txhua theem ntawm cov neeg siv khoom.
Brand positioning txiav txim qhov khoom tsim, kev lag luam tawm tswv yim thiab tag nrho cov qauv uas tig mus rau lub hom phiaj no. Tsis muaj ib txoj hauv kev txwv tsis pub lwm tus los xyaum thiab kawm. Tab sis tsuav yog koj ruaj khov rau koj tus kheej lub hom phiaj thiab cov kev pabcuam ntawm cov neeg siv khoom, cov khoom thiab kev pabcuam ua tau zoo. Lwm tus tsis tuaj yeem ua raws li lub ntsiab lus ntawm lub tuam txhab thiab hom.
Yuav ua li cas tshem tawm homogenization ntawm cov lag luam zoo heev? Qhov tseem ceeb tshaj plaws yog hais kom muaj kev tsim kho tshiab. Qhov loj dua qhov innovation, qhov ntau nws tuaj yeem teb tau sai sai tam sim no cov neeg siv khoom xav tau. Ntev npaum li qhov kev tsim khoom ua tiav, ua raws li lawv tus kheej qhov zoo. Lwm tus tsuas yog xyaum xwb, tab sis tsis tuaj yeem hla koj.
Ob tus neeg thiab cov lag luam yuav ntsib teeb meem. Los ntawm tus kheej qhov kev xav, ntsib kev tsis sib haum xeeb yog qhov teeb meem ntawm lawv tus kheej lub peev xwm, los yog ntsib teeb meem. Txoj kev loj hlob ntawm cov lag luam mus rau lub bottleneck yog heev intuitive, uas yog, txoj kev loj hlob ntawm kev lag luam ntsib teeb meem. Bottleneck yog ntsib teeb meem, yog li yuav daws tau li cas? Tus kheej, Kuv pom zoo nrog Thawj Tswj Hwm Yu Zhenrong qhov kev xav tias ob lub tuam txhab thiab cov tib neeg yuav tsum ua siab ntev thiab ua tib zoo xav. Nqa cov ntawv teev lus hauv koj txhais tes thiab xav kom meej txog yam koj xav ua txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txiav. Ua tsis tau qhov muag tsis pom, ntxhov siab, ib txoj kev daws teeb meem.
Tam sim no ntau lub npe tseem tab tom ntsib kev loj hlob tsis muaj zog, Yuav daws nws li cas? Piv txwv li, ntau lub npe tam sim no loj hlob. Nyob rau hauv tus txheej txheem ntawm kev ua lag luam nce qib, lub hom phiaj kev tsheb yog txwv, yuav ua li cas mus dhau lub bottleneck ntawm kev khiav tsheb? Tus kheej, Kuv xav tias peb yuav tsum tuav txoj kev tsheb khiav tam sim no. Tam sim no nrov private domain tsheb, video tsheb, channel kev khiav tsheb, koj tuaj yeem xaiv txoj kev tsheb khiav mus ua haujlwm. Yuav tsum tau tshuaj xyuas tiag tiag thiab xaiv txoj kev zoo rau kev plowing tob. Thiab yog lub hom phiaj rau kev sib sib zog nqus plowing, phiaj los daws qhov teeb meem.
Txhua hom kev lag luam thiab kev lag luam loj hlob mus rau ib theem yuav ntsib teeb meem hauv lub cev. Qhov nam no kuj tseem ceeb rau lub tuam txhab tau tsim rau ib qho kev ntsuas. Seb nws yog qhov ntsuas lossis kev cuam tshuam ntawm kev lag luam, mus rau txoj kev loj hlob bottleneck.
Ntawm qhov tod tes, nws kuj tseem ceeb rau cov tuam txhab lag luam tias tom ntej no yuav yog txoj kev hloov pauv nyuaj heev. Xav kom tawg, yuav tsum yog tshiab. Yog li ntawd, raws li lub hom phiaj, txij thaum pib mus txog thaum kawg yuav tsum tsim kom muaj ib daim duab zoo, kev pabcuam zoo rau cov neeg siv khoom, lub neej nyuaj rau lub hom phiaj no. Kuv ntseeg tias qhov kev tsis sib haum xeeb no yuav dhau mus sai sai.
Yu zhenrong, tus tsim ntawm Chav Ua Noj Cov Ntaub Ntawv:
Ob qho tib si tsim thiab thev naus laus zis yog lub luag haujlwm tseem ceeb rau kev txhawb nqa hom lag luam
Ob qho tib si tsim thiab thev naus laus zis yog lub luag haujlwm tseem ceeb hauv kev txhim kho lub npe. Kev tsim qauv yog los daws qhov teeb meem ntawm qhov khoom lub ntsej muag tus nqi, uas yog teeb meem qab nthab. Thiab thev naus laus zis yog los daws cov teeb meem ntawm cov neeg ua haujlwm, khoom zoo, yog qhov teeb meem hauv qab. Hauv lwm lo lus, tsim yog kev daws teeb meem ntawm Suav kev zoo nkauj, thaum thev naus laus zis yog kev daws teeb meem ntawm kev tsim khoom hauv Suav teb. Tus tsim yuav ua lub luag haujlwm loj dua thiab loj dua yav tom ntej, tab sis technology yog cov kab hauv qab. Yog ib lub tuam txhab tsis muaj cov kab hauv qab no, tsis txhob tham txog kev ua lag luam. Kev ua haujlwm ntawm lub tuam txhab no yuav dhau los ua teeb meem, TA cov khoom lag luam hauv khw kuj yuav dhau los ua teeb meem.
Nyob rau hauv cov nqe lus ntawm kev daws teeb meem ntawm cov neeg siv khoom kho dua tshiab, peb yuav tsum ua haujlwm ntawm peb yam: tsim, kev pabcuam, thiab kev paub.
Ua ntej, tus tsim tsis muaj kev txwv siab. Peb tsis tuaj yeem txhim kho peb txoj kev xav, peb tsis tuaj yeem xav tias txhua tus neeg zoo li no, kuv kuj zoo li no thiab. Es, peb yuav tsum tau qhia peb tus kheej los ntawm ntau qhov kev xav thiab los ntawm kev ua raws li cov kev xav tau sib txawv.
Ib xi nkoos, kev pabcuam yam tsis muaj kev txwv, uas yog, kev pabcuam yuav tsum yog qhov kawg. Ua kom cov neeg siv khoom tsis muaj teeb meem, kev siv zog tshaj plaws, tab sis kuj txaus siab tshaj plaws.
Thib peb, qhov kev txawj ntse yuav xav tau kev tshaj tawm tsis tu ncua thiab rov ua dua tsis tu ncua. Cov xov xwm sab hnub poob yuav ua rau tus nyeem ntawv zoo li tus neeg ruam, raws li ib tug neeg tsis nco qab heev. Dab tsi tau tshaj tawm nag hmo yuav rov hais dua hnub no thaum cov ntsiab lus tau tshaj tawm dua. Vim cov neeg siv khoom tsis nco qab, peb yuav tsum rov ua peb tus kheej ntau zaus. Qhov tseeb, twb muaj ntau yam zoo li no hauv peb txoj kev lag luam uas tsim nyog kawm thiab xav txog.
Thiab nrog rau kev txhim kho cov khoom tsim tau thiab kev loj hlob ntawm kev ua haujlwm thev naus laus zis, txoj kev ntawm homogenization yog irreversible. Txawm tias tam sim no koj nyob ib ntus tom ntej, cov phooj ywg yuav sai sai no. Rau cov tuam txhab, nws yuav nyuaj zuj zus. Yuav tsum muaj lub tswv yim kom paub txog kev txhim kho lawv cov khoom tas li kom ua tau zoo hauv kev lag luam. Lwm yam, lawv yuav raug hla los ntawm lawv cov phooj ywg.
Ntxiv rau, nyob rau hauv cov nqe lus ntawm kev tawg los ntawm kev loj hlob bottlenecks, Kuv xav tias cov tuam txhab sib txawv muaj qhov sib txawv hauv lub cev. Tib lub lag luam, nyob rau theem sib txawv yuav muaj qhov sib txawv bottlenecks. Tab sis cov tuam txhab cov khoom siv huv huv muaj qhov tsis sib xws, uas yog, qhov teeb meem ntawm qhov chaw thiab qhov chaw hloov kho. Vim tias kev lag luam huv huv muaj feem ntau tshwj xeeb ntawm kev lag luam, xws li kev lag luam ceramic, kev lag luam hauv tsev, kho vajtse kev lag luam, hluav taws xob kev lag luam, kev lag luam yas, thiab txawm tias kev lag luam iav. Cov xyoo no, qhov nce ntawm cov chav dej ntse, ua rau peb qhov chaw yuav tsum tau hloov kho tas li. Lub tuam txhab uas tsis ua ntse, tam sim no ua ntse. Ua tus ntse, qhov kev faib ua feem kuj nce.
Qhov teeb meem kho qhov chaw yog tas li generated, yav dhau los muaj ib feem ntawm lub tuam txhab nyob rau hauv txoj hauj lwm kev hloov kho los txhim kho cov yam ntxwv ntawm kev ua hauj lwm zoo. Ua ntej tshaj plaws, los ntawm ib qeb mus rau tag nrho qeb, xws li Huida, Xub, Hegii. Los ntawm ceramics mus rau tag nrho chav dej, zoo li Jomoo, los ntawm kev kho vajtse chav dej kho rau tag nrho chav dej, ua tau zoo heev. Tab sis tam sim no ntsib teeb meem kev hloov chaw tshiab.
Qhov teeb meem yog tias peb tsis kho tag nrho chav dej rau tag nrho lub tsev, tsis txhob kho rau tag nrho cov installation, yog li qhov no yog kev sim ua lag luam. Yog nws tsis mus nthuav, nws ncuav mog qab zib yuav fim raug coj los ntawm lwm tus los faib. Yog nws nthuav, yuav muaj kev nce ntxiv hauv lub sijhawm luv. Nws leverages nws tus kheej cov peev txheej channel, tab sis tom qab ntawd yuav tsis muaj pob txha. Kuv xav tias cov tuam txhab khoom siv tu cev yuav tsum muaj peev xwm tiv taus qhov kev ntxias kom nkag siab zoo txog qhov lawv tuaj yeem ua tau, dab tsi los txhim kho thiab nthuav. Muaj peev xwm nthuav dav, uas yog qhov teeb meem tseem ceeb dua.
Li Qi, tus thawj tswj hwm ntawm Yianju.
Lub neej yav tom ntej yuav tsim ib daim duab peb sab hlau ntawm hom, channels thiab cov chaw muab kev pabcuam, peb yuav ua hauj lwm ua ke kom tawg los ntawm lub bottleneck ntawm kev muag khoom
Tsim yog dav. Nws tseem suav nrog kev tsim qauv ntawm daim ntawv thov kev siv thev naus laus zis siab thiab hauv internet. Yog li ntawd tus tsim yuav yog los ntawm tib neeg, kev txawj ntse, zoo nkauj, thiab lwm yam, lub hom phiaj ntawm tus nqi yog reflected.
Hais txog kev hloov kho cov neeg siv khoom, Kuv xav tias qhov zoo ntawm cov khoom hauv kev lag luam huv tam sim no yog qhov pib tsis muaj teeb meem. Qhov no yog lub hauv paus. Qhov tseem ceeb tshaj plaws yog kom muaj peev xwm ua tau raws li qhov xav tau ntawm cov neeg siv khoom loj rau qee qhov kev paub thiab kab lis kev cai. Qhov no yog kev nrhiav kev paub txog kev zoo siab hloov kho dua tshiab. Peb tau pom tias hauv kev tsim cov khoom lag luam, peb tau tsom mus rau kev sib cuam tshuam ntawm tib neeg thiab khoom. Piv txwv li, hauv peb txoj kev ntxuav tes yooj yim, cov khoom tuaj yeem tsim kom haum txhua lub nplhaib ntawm kev ntxuav tes. Thawj qhov uas koj ua tau yog ncav cuag, yaug dej me ntsis, thiab tam sim ntawd rov qab los rau me ntsis xab npum, thiab tom qab ntawd induction flush. Qhov kev paub no muaj ob qho tib si kev nkag siab ntawm thev naus laus zis thiab kev paub zoo ntawm tib neeg cov neeg siv khoom. Qhov no yog kev txhim kho hauv kev sib raug zoo ntawm tib neeg thiab tej yam.
Ntawm qhov tod tes, hauv kev ua haujlwm tuaj yeem ntsib kev zoo siab ntawm lub neej, kev cia siab ntawm lub neej zoo. Piv txwv li, cov khoom FRAE. Tam sim no xwb, thaum lub sij hawm ua qauv qhia, peb muaj peev xwm ua kom chav da dej ob qho tib si zoo nkauj thiab nyab xeeb kom ua tiav qhov pom kev lom zem.
Ntxiv rau, nyob rau hauv qhov chaw ntawm FRAE tag nrho chav dej, muaj kev thov rau tus kheej. Piv txwv li, yog kuv qhov kev thov kom lub neej yog ntuj los yog noble? Los ntawm cov khoom, lub tswvyim ntawm lawv tus kheej holistic embodiment. Yog li yav tom ntej ntawm chav dej qhov chaw yuav ntau thiab ntau dua li qhov chaw nyob. Los ntawm kev ua tiav ntub thiab qhuav muab faib, cov neeg tuaj yeem nyob hauv chav dej tau ntev. Seb nws yog kev zoo nkauj, nyeem ntawv lossis so, Kuv zoo siab heev.
Ntxiv rau qhov teeb meem ntawm homogenization ntawm cov khoom nta thiab zoo, Kuv xav tham txog yuav ua li cas daws qhov teeb meem ntawm homogenization ntawm cov kev pabcuam? Peb kuj muaj homogenization ntawm kev paub nyob rau hauv qhov kev pab cuam davhlau ya nyob twg. Tshwj xeeb tshaj yog cov hom yuav tsum nyob rau hauv cheeb tsam no los tsim lawv tus kheej sib txawv ecology.
Tam sim no tag nrho-ntsis ntse customization, kev pab cuam yuav ntau thiab ntau complex, tshwj xeeb tshaj yog cov khoom ntse thiab cov khoom siv. Nws cov khoom xa tuaj dua li yav dhau los ib qho khoom lag luam thiab ib qho khoom lag luam, qhov nyuaj ntawm cov degree ntawm kev hloov pauv tau zoo heev. Peb cov tswv lag luam daws qhov mais kawg ntawm cov kev pabcuam rau cov neeg siv khoom. Qhov no yuav muaj lub luag haujlwm tseem ceeb hauv kev rub lub npe nrov npe.
Nyob rau tib lub sijhawm kev pabcuam tseem tuaj yeem tsav lub hom lag luam hauv kev nthuav dav ntawm kev lag luam. Cov tuam txhab vam tias yuav nthuav dav omnichannel, suav nrog cov xov xwm tawm tshiab rau cov tub ntxhais hluas. Piv txwv li, qee cov khoom siv saw platforms ntawm thiab offline, qee lub platform nyob. Yog tias peb vam khom tag nrho cov kev pabcuam muaj peev xwm ntawm cov neeg muag khoom yav dhau los, nws yuav nyuaj rau ua tau raws li qhov kev thov ntawm cov hom rau ntau haiv neeg channel expansion.
Yianju yog lub platform rau kev koom ua ke cov kev pabcuam hauv kev lag luam yias-tsev. Qhov no yog tshwj xeeb los pab cov tswv lag luam hauv cov txheej txheem ntawm kev nthuav dav tag nrho chav dej kev txawj ntse thiab qhov chaw kev cai. Nyob rau hauv tus txheej txheem ntawm expanding diversified raws, kom ua tiav kev nqis peev zoo dua. Qhov no “kev lag luam” tsis sawv cev rau cov neeg lag luam ib txwm muaj, tuaj yeem txhim kho ntau thiab ntau dua hauv online thiab offline ntau txoj kev sib txawv. Nws yog los ntawm cov kws tshaj lij kev pabcuam los muab cov khoom lag luam nrog kub, kev sib txawv, los cuam tshuam lub koob npe nrov ntawm cov kev pabcuam thib peb.
Cov bottleneck sib ntsib los ntawm ntau tshaj 1400 exhibitors yog twv yuav raug hu kev loj hlob ntawm kev muag khoom. Vim lub neej yav tom ntej ntawm kev ua lag luam yog lub lag luam Tshuag, lub lag luam tshiab tau loj thiab loj dua. Txhua tus tab tom xav txog txoj hauv kev los nqus cov tsheb khiav, yog li ntau lub npe pib lossi tsim cov khoom tshiab, vam tias yuav tau txais kev khiav tsheb los ntawm qeb. Kuj tseem muaj qee lub npe uas vam tias yuav nthuav dav N channel kom tau txais kev khiav tsheb. Tab sis tsuas muaj ib lub hom phiaj xwb, uas yog ua txhaum los ntawm lub bottleneck ntawm kev loj hlob. Tam sim no Mr. Yu Zhenrong lub ntsiab lus yog qhov zoo heev, txhua lub lag luam yuav tsum tuav lub hauv paus ntawm lawv tus kheej lub hom phiaj ntawm lub sijhawm no thiab tsom mus rau lawv cov peev txheej tseem ceeb. Txhawm rau nthuav dav hauv txoj kev ua tau zoo thiab ua tau, tuav lub hom phiaj tseem ceeb cov neeg siv khoom. Rub cov tub ntxhais channel thiab ua kom tob thiab nthuav dav. Subdivision ntawm cov khoom, subdivision ntawm channels. Qhov no tej zaum yuav yog nyob rau hauv lub era ntawm Tshuag los yeej tawg los ntawm lub bottleneck ntawm kev loj hlob.
Tab sis yav tom ntej, yuav ua li cas pab cov khoom lag luam tawg los ntawm lub fwj ntawm kev muag khoom nrog cov kev pabcuam, kuj yog ib lub ntsiab lus tseem ceeb. Cov kws tshaj lij ua cov kws tshaj lij, lub hom phiaj yog ua txoj haujlwm zoo ntawm kev tshawb fawb thiab kev tsim kho, tsim, khoom. Tus neeg muag khoom yog tus muag khoom channel, qhov ntws ntawm nkag mus tas li broadened. Thiab yav tom ntej nrog qhov tob ntawm kev hloov pauv ntau yam, yeej yuav muaj lub luag haujlwm. Qhov no yog tus kws tshaj lij kev pabcuam.
Ua li no, yav tom ntej yuav tsim ib hom, channel, thiab muab kev pabcuam ntawm daim duab peb sab hlau. Yianju ntseeg hais tias kev pabcuam kev txawj ntse hauv tsev rau cov zej zog ecological, Kuv vam tias los ntawm peb cov kev pabcuam txhim khu kev qha, kom lub hom phiaj tsis yooj yim rau kev nrhiav kev lag luam, txawm lub studio, cov kev txhim kho hauv tsev hauv Internet, txawm tias muaj kev nrhiav neeg ua haujlwm. Kuj, cia cov tswv lag luam tsis muaj teeb meem nthuav dav cov channel thiab cov khoom lag luam. Peb cov neeg muag khoom tuaj yeem nthuav tawm qee pawg, nruab nrab ntawm kev nce hauv kev nkag mus rau kev nyiam cov tsheb. Peb kuj tseem tuaj yeem ua kom me ntsis nce qee cov channel kom nthuav dav cov channel rau peb cov tswv lag luam.
