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Nyob rau lub Cuaj Hli 22, the 15th Brand Asia Conference, organized by the World Brand Lab, an organization that assesses the value of globally recognized brands, was held in Shanghai, where the “Sab saum toj 500 Asian Brands” ranking for 2020 was announced. Xyoo no, a number of household or home appliance-related brands are on the list, including Haier, Tus panasonic, TOTO, Jomoo, Davhlau, Inax, lwm., and the ranking of many companies has improved compared with the previous year.
Sanitary Industry Going Strong.
6 Chinese And Japanese Bathroom Brands On The List
Cov “Sab saum toj 500 Asian Brands” Sau rau 2020 is published by the World Brand Lab, one of the world’s top three brand valuation agencies. In terms of regional and industry analysis, brands from 21 countries and regions are included in the “Brand Asia 500”. Ntawm lawv, Tuam Tshoj, Japan and Korea have a total of 395 brands on the list, account rau 79% of the total list, ntxiv rau, India and Singapore have 31 thiab 22 brands selected, raws li tau hais lawm, txij li thaum 2015 included in the assessment of Asia’s top 500 brands in Australia, Xyoo no, 13 brands selected. In the home sector, a total of eight Chinese brands, four Japanese brands and one Indian brand made the list. Unlike the previously announced China’s 500 Most Valuable Brands 2020, the ranking of Asia’s Top 500 Hom 2020 is based on four dimensions: brand influence, Kev Lag Luam, brand loyalty, and Asian leadership. Ntawm lawv, Haier scored 5 points in all four dimensions, becoming the “all-around champion”. Piv rau 2019, Haier is still firmly in 4th place on the overall list. According to the four dimensions of the list, the brands on the list are all remarkable in the bathroom industry.
(According to the official data compiled by the World Brand Lab, the evaluation of the list is based on the principle of voluntary participation of enterprises, so some brands are not on the list.)
Panasonic Rose 1 Place.
But Market Share Is Down.
Panasonic ranks 18th in the rankings in 2019 and rises one spot in 2020. Txawm li cas los, based on the four dimensions of the index, Panasonic’s market share in 2020 yog 4 points, nqes 1 point from 2019. The related earnings report also proves that Panasonic’s market share declined in 2020. According to Panasonic’s earnings report, total sales for April-June 2020 were ¥139.19 billion, nqes 26% los ntawm tib lub sijhawm xyoo tas los; total operating profit was ¥3.8 billion, nqes 93% los ntawm tib lub sijhawm xyoo tas los. In the electrical appliances business, Panasonic’s sales in April-June were 554.7 trillion yen, nqes 19% xyoo-rau-xyoo; in the life solutions business, which is part of the bathroom, sales in April-June were 325.1 trillion yen, nqes 30% xyoo-rau-xyoo.
According to Panasonic, the severe decline in total sales and operating income in April-June was mainly due to the severe impact of the neo-coronary pneumonia epidemic, as well as business portfolio reform and weak investment demand in China. Txawm li cas los, market conditions are now recovering in China and Japan.
Toto Asia Leadership On The Rise.
Declining Brand Loyalty
Piv rau 2019, TOTO’s ranking has also risen by one place. In terms of four dimensional indices, hauv 2019, TOTO’s indices for brand influence, Kev Lag Luam, brand loyalty, and Asian leadership were 4, 3, 3, thiab 5 respectively.In 2020, the indices for these four dimensions were 4, 3, 4, thiab 4 respectively.In terms of the change in indices, hauv 2020, TOTO has fallen back in brand loyalty and increased in Asian leadership. According to TOTO’s financial results for the first quarter of fiscal 2020 (Lub plaub hlis ntuj 2020 to June 2020), a number of TOTO’s financial figures declined year-on-year from April to June 2020, including a 13% decrease in sales to 118.1 billion yen and an 83% decrease in net income attributable to the parent company’s shareholders to 600 lab yen. By specific market, Txij Lub Plaub Hlis Ntuj txog Rau Hli 2020, TOTO achieved sales of ¥9 billion, ¥5.9 billion, ¥9.2 billion and ¥1.1 billion in China and Asia, raws li tau hais lawm, with sales down 36% thiab 15% in China and Asia, raws li tau hais lawm, while the Americas and Europe grew 17% thiab 8% against the trend. In terms of operating profit, the Chinese market declined 40%, the Asian market declined 23%, the American market achieved about 3 times the growth, and the European market was flat with the same period last year. The decline in TOTO’s performance in China and Asia is positively correlated with the decline in brand awareness, and the rise in brand leadership in Asia may be beneficial to the recovery of TOTO’s performance in the Asian market. For the overall decline in performance, TOTO believes that the decline in sales and net profit is due to the epidemic, and predicts that without the impact of the epidemic, net profit would have increased by more than 60% in the same period.
Jomoo Up 5 Places On Last Year’s Ranking
Piv rau 2019, Jomoo is the bathroom company with the largest increase, nce 5 places. Among the four dimensions, hauv 2019, Jomoo’s indices in brand influence, Kev Lag Luam, brand loyalty and Asian leadership are 3, 3, 2, 1. Hauv 2020, Jomoo’s indices in these four dimensions are 3, 3, 4, 3. In terms of market share and brand loyalty, Jomoo has improved by leaps and bounds, and its growth rate ranks first among the major sanitary brands. Jomoo is the most important cornerstone of the brand in recent years. Hauv xyoo tas los no, Jomoo has taken corporate innovation as the most important cornerstone of the brand’s longevity, deeply integrating technological innovation and digital transformation, and actively benchmarking against the high-end market. From becoming the exclusive supplier of Bird’s Nest and Daxing International Airport, to stationing in China’s cultural landmarks, Summer Palace, the Forbidden City, Potala Palace, and the Great Zhaosi Temple, to leading the bathroom industry to test the private domain flow to create a bathroom live festival, in the previous “World Brand Lab” 2020 “China’s 500 Most Valuable Brands” lis. With a brand value of RMB 40.265 billion, Jomoo has been the “top seller” in the domestic sanitary industry for nine consecutive years. The list once again witnessed Jomoo’s strength and growth potential in the Asian sanitary industry.
Huida On The List Again
Xyoo no, Huida Sanitary was ranked 375th in the overall list. In terms of brand influence, Kev Lag Luam, brand loyalty, and Asian Leadership Index, the performance is good. According to Huida Sanitary 2020 Semi-Annual Report, during the reporting period, Huida Sanitary achieved an operating income of 1.317 billion yuan, ib qho kev txo qis 11.16% xyoo-rau-xyoo; net profit attributable to shareholders of listed companies was 128 lab yuan, ib qho kev txo qis 9.99% xyoo-rau-xyoo. The sales revenue of sanitary ceramics was 712 lab yuan, account rau 54%. Among the sanitary ceramics, the sales revenue of smart sanitary ware was 93 lab yuan.
Thaum lub sijhawm qhia, Huida sanitary ware brand invested heavily, including the joint Chinese women’s volleyball shooting brand film, epidemic Chi Chi, selected as a major brand, lwm., and became one of the three enterprises visited by Premier Li Keqiang online at the opening ceremony of the 127th Canton Fair cloud. In product design research and development, the reporting period, Huida bathroom new patents authorized 75, including 24 utility model patents, 51 appearance patents.Huida bathroom through the implementation of brand strategy, promote project construction, increase investment in research and development, optimization of internal management, lwm., continued to steadily improve its brand influence, Kev Lag Luam, brand loyalty, Asian leadership.
This is the fifteenth time that World Brand Lab has measured the influence of Asian brands, thiab 500 brands from 21 countries and regions have been selected. With rising labor costs and an aging workforce in China and East Asia, Asian brands are focusing on high-end industries and internationalization,” said Professor Robert Mundell, Chairman of the World Brand Lab. Ntxiv rau, Asia’s middle class is no longer satisfied with luxury goods; they want clean air, safe food and more leisure, and are passionate about social networking and online shopping, making it imperative for Asian brands to develop new ways of communicating. Asian brands will need to undergo a series of fundamental shifts to unlock their huge market potential, and brand management must be based on a sharper observation of consumer behaviour patterns”.
Although the list is only indicative and not absolutely authoritative, and many of the best brands from various industries such as home, tile and bathroom are not included in the list, the brands on the list, whether it is home, tile or bathroom, are increasing in brand value, which also shows that after years of development, the monetary value of Chinese brands is increasing.
