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Original Shi Yangyan Kitchen & Xov xwm da dej
After Vietnam, Thailand has also become one of the recent spotlights in Southeast Asia.
Hauv qhov teeb meem no, the kitchen and bathroom information about Thailand’s bathroom industry and market.
As the second largest economy in Southeast Asia after Singapore, Thailand’s Economic and Social Development Board data show that in 2021, Thailand’s GDP of $ 505.5 billion. Even if Thailand’s GDP per capita reached $7,407, it is still a market more suited to scale, rather than quality.
Hauv 2021, although the Thai construction and sanitary ceramics market out of the more serious decline in 2020, but the overall still show a contraction. This situation also occurred in the UK market, according to the latest Kitchen and Bathroom Market Index (KBMI) quarterly series of reports in the latest key findings, the UK kitchen and bath market in the second quarter “there is a clear pattern of sales deceleration. The overall KBMI was the lowest since the fourth quarter of 2020. Tib lub sijhawm, full-year kitchen and bathroom sales were revised downward by 5.7 percentage points in 2022.
The building materials industry in Thailand accounts for 60% of construction costs. The two main categories of building materials (e.g. cement, ready-mixed concrete and construction steel) and home improvement products (e.g. tiles and sanitary ware), together account for 64% ntawm tag nrho cov muag khoom.
Thailand’s major kitchen and bathroom companies in the past five years performance
| Total revenue | Cov nyiaj tau los | |||||||||
| 2021 | 2020 | 2019 | 2018 | 2017 | 2021 | 2020 | 2019 | 2018 | 2017 | |
| Kohler | 4,516,354,57600 | 3,942,626,428 00 | 4283,182,173.00 | 4,502,174,579.00 | 4.062,68270900 | 177.625.17100 | 99,994,801.00 | 51.970.64300 | 336,560,02800 | 309,126,49200 |
| Khiav | 3,557513,61200 | 2,483,497,151.00 | 338,475,317.01 | 101,839,611.00 | 84,628,064.00 | -6,415,75623 | ||||
| Siam | 4,626,843,452.00 | 4,542101,106.00 | 4.779,7(X1239.00 | 4,686,634,35300 | 4,910,077.898.00 | 71,163205.00 | 17,684,447.00 | -61.544.608.00 | -9,714,188.00 | 4269,061.00 |
| TOX | 3,753,555,069.00 | 2,853,993291.00 | 2206,685,640.00 | 1,731,979,88900 | 1r653,74Z603.0d | 50.647,351.00 | 7,079.057.00 | -124,957217.00 | 56,533.47200 | 117,809,150.00 |
| VRUNION | 435,418,65300 | 458,157,65900 | 493,206.66400 | 522,947,12900 | 544,734.14100 | 37.980,63200 | 46,680,242.00 | 39,321.544.00 | 50,021,49700 | 68,351,80400 |
| AQUA | 267297,35197 | 420221,09964 | 491,203.39952 | 421,319^9102 | 464789,31133 | 735315.44 | 3,642,571.54 | 4,303,702.32 | 3,067,74638 | 3757,560.66 |
| Noj mov | 12^253249.00 | 99266,783.00 | 115,315,720.00 | 93.600,84000 | 84256.45600 | 90,158.00 | -28,037.545.00 | -22254.88600 | -25,617,472.00 | -28,454,65200 |
| STAR | 104.686,070.51 | 124,137,885.16 | 161,728.848.16 | 133,887,032.00 | 137,898.03200 | 73,541.87 | 130,261.42 | 1.556.638.69 | 116,38066 | 2105.306.75 |
| VWW | 169,430.61
1,342,781,580.00 |
169,19161
1,185.360.09900 |
227,111.14
1,057,195,895.00 |
1,743,41175
1.353,426,06200 |
3,528.46700
1,131.949.923.00 |
-3.104254.72′
-11.460,97300 |
-3,396,917.67 -60,057,060.00 |
-2,744.63015 -60,857.567.00 |
-2,419,942.50
89.438.96000 |
-3.509.09525
-83,193,9^100 |
| Villeroy & Boch | 88,123,96764 | 005 | -36.729,63892 | ~^77；84795 | ||||||
| Panasia | 3,449,497,69200 | 4,159,302,360.00 | 4,165,833,317.00 | 4,136,046,781.00 | 4,678,966,771.00 | -382,486,224.00 | -295,925,783.00 | 25,581,876.00 | 263,996,681.00 | 341.83Z987.00 |
Source DBD . Kitchen and bathroom information (for dustpan only) Ib yam: Thai Baht
|
Major Bathroom Companies in Thailand Lub hauv paus: DBDf kitchen and bathroom information statistics |
|||||
| # | Registration number | Company name | Registered capital | Registered time |
Business scope |
| 1 | 105547072566 | KOTLER INTERTRADING
COMPANY LIMITED |
4,000,000 | Tsib 28, 2004 | Ceramic sanitary ware sales, kev tsim khoom |
| 2 | 413560001991 | CONSTRUCTION WORK CENTER AND SERVICE LIMITED PARTNERSHIP | 1.000,000 | Lub Xya Hli 3, 2017 | Construction of non-residential buildings |
| 3 | 525535000367 | SIGMA CERAMIC CO.. Ltd | 32,000,000 | Cuaj hlis 7, 1992 | Manufacturing and sales of ceramic sanitary ware |
| 4 | 205541003529 | SHIN THAI ENTERPRISE CO., Ltd. | 60,000,000 | Lub Xya Hli 13, 1998 | Manufacturing and sales of porcelain sanitary ware |
| 5 | 745556004467 | DP PLUS CONSTRUCTION
COMPANY LIMITED |
1.000,000 | Lub Xya Hli 15, 2013 | Manufacturing and sales of ceramic sanitary ware |
| 6 | 105539043986 | DUSCHOLUC (SIAM) Ltd. | 61,000,000 | Lub plaub hlis ntuj 11, 1996 | Manufacture and distribution of shower screens and accessories |
| 7 | 133559005581 | SONGPANYASUPPLY LIMITED PARTNERSHIP | 1.000,000 | Kaum ib hlis 17, 2016 | Manufacture and sales of ceramic sanitary ware |
| 8 | 105555160444 | TAJE STAINLESS STEEL PRODUCTS (THAILAND) COMPANY LIMITED |
100,000.000 | Lub Kaum Hli 26, 2012 | Manufacturing and sales of ceramic sanitary ware |
| 9 | 105548007806 | T.SW. SHOWER SERIES COMPANY LIMITED |
1.000,000 | Lub Ib Hlis 18, 2006 | Ceramic sanitary ware manufacturing, sales |
| 10 | 105546014597 | TPS METERIALS COMPANY LIMITED | 150,000,000 | Lub Ob Hlis 3, 2003 | Ceramic products manufacturing, kev faib |
| 11 | 105532106389 | NASCO SANITARYWARE (THAILAND) COMPANY LIMITED |
40,000,000 | Kaum ib hlis 7, 1989 | Ceramic sanitary ware manufacturing, sales |
| 12 | 115536005382 | NEWTOUNG MARKETING
COMPANY LIMITED |
7.000,000 | Lub yim hli ntuj 20, 1993 | Wholesale of sanitary ware manufacturing |
| 13 | 105553146321 | BLUE OZONE COMPANY LIMITED | 1.000,000 | Kaum ib hlis 26, 2010 | Ceramic sanitary ware manufacturing |
| 14 | 745547003020 | BOSS ACCESS COMPANY limited |
2,000,000 | Cuaj hlis 10, 2004 | Ceramic sanitary ware production |
| 15 | 105540000934 | FUNCTION TRADING COMPANY LIMITED |
225,000.000 | Lub Ib Hlis 3, 1997 | Management of water purifier factory drinking fountains, pumps and equipment parts |
| 16 | 105541014271 | YI-THAI INTERNATIONAL CO LTD. | 37.000.000 | Taug kev 4, 1998 | Ceramic sanitary ware production |
| 17 | 105541079283 | LUCKY WORK COMPANY LIMITED | 1,000,000 | Lub kawm ob hlis ntuj 24, 1998 | Distribution of sanitary ware and plumbing equipment |
| 18 | 107536001443 | Levil(THAILAND) PUBLIC COMPANY LIMITED |
277,000.000 | Kaum ib hlis 30, 1993 | Manufacturing and sales of sanitary ware |
| 19 | 105553108941 | LEE YONG HONG GROUP COMPANY LIMITED | 2.000,000 | Cuaj hlis 7, 2010 | Import and export sanitary ware and related equipment production and sales |
| 20 | 105557078923 | WAKO (THAILAND) COMPANY LIMITED | 2,000,000 | June 6, 2014 | Lub laj kam, trade, ntau lawm, kev muab cia, kev faib, import and export of prefabricated bathrooms |
| 21 | 105537075988 | VILLEROY&BOCH (THAILAND)
COMPANY LIMITED |
990,500.000 | June 30, 1994 | Manufacture and sales of ceramic sanitary ware |
| 22 | 105531051181 | V.R.UNION COMPANY LIMITED | 65,000,000 | Lub Xya Hli 11, 1988 | Manufacture and sales of sanitary ware |
| 23 | 105558085940 | STAR SANITARYWARE
(THAILAND) COMPANY LIMITED |
142.529.792 | Tsib 25, 2015 | Manufacture and sales of sanitary ware |
| 24 | 105532055202 | Siam Sanitaryware Industry Co Ltd | 200,000,000 | June 16, 1989 | Manufacture and sales of sanitary ware |
| 25 | 105540024655 | 1NDUSTRY(NONGKAE) COMPANY
LIMITED |
160,000.000 | Taug kev 1997 10 0 | Manufacturing and sales of sanitary ware |
| 26 | 135559022526 | SUKKAPAN SUPPLY COMPANY Limited | 1.000,000 | Kaum ib hlis 17, 2016 | Manufacture and sales of various sanitary ware accessories |
| 27 | 105555005201 | SUKHAPHAN CORAL CO.XTD. | 2.000,000 | Lub Ib Hlis 12, 2012 | Manufacture of ceramic sanitary ware |
| 28 | 215559004063 | LUOBANG KITCHEN & BATH (THAILAND) COMPANY LIMITED | 120,000,000 | June 2016 15 0 | Manufacture, kev faib, import and export of sanitary products |
| 29 | 105537100681 | IMEX INTERNATIONAL INC. | 161,000,000 | Lub yim hli ntuj 26, 1994 | Manufacture and sales of mosaic and sanitary ware |
| 30 | 735553003184 | E.T.C CERAMICS PRODUCTS CO.LTD. | 1.000,000 | Lub Kaum Hli 6, 2010 | The manufacture of ceramic glassware, plate ware, and export of the export |
| 31 | 205562035683 | KREINER INTERNATIONAL
(THAILAND) CO., Ltd |
36,000,000 | Cuaj hlis 24, 2019 | Manufacture of bathtubs and other lining sanitary ware |
| 32 | 105544019036 | THE BATHROOM COMPANY LIMITFD | 2000,000 | Lub Ob Hlis 23, 2001 | Sales of sanitary ware |
| 33 | 105556198402 | TERRANE SANITARY COMPANY LIMITFD | 3.000,000 | Lub kawm ob hlis ntuj 24, 2013 | Manufacture and sale of various sanitary ware |
| 34 | 105561131566 | REINDEER GOLDEN COMPANY LIMITED | 1.000,000 | Lub yim hli ntuj 2, 2018 | Manufacture of ceramic sanitary ware |
| 35 | 743535000410 | SAWAGAEW INDUSTRIAL
LIMITED PARTNERSHIP |
500,000 | Taug kev 18, 1992 | Sale of ceramic sanitary ware |
| 36 | 125557023282 | LABDEREVE INTERNATIONAL TRADING COMPANY LIMITED |
1,000,000 | Lub Kaum Hli 14, 2014 | Management, kev muag khoom, trading, production and sales of various sanitary ware |
| 37 | 105557174736 | ADVANCE RESEARCH PRODUCT COMPANY LIMITED | 2.000,000 | Kaum ib hlis 26, 2014 | Distribution of induction sanitary ware |
| 38 | 105551116688 | HAPPY TOILET COM PANY LIMITED | 33,000,000 | Lub Kaum Hli 14 S 2008 | Sale of sanitary ware including accessories for such products |
| 39 | 233547000228 | GOLD LIP LIMITED PARTNERSHIP | 5000,000 | Lub plaub hlis ntuj 23, 2004 | Production of ceramic sanitary ware |
| 40 | 107536001460 | KOHLER (THAILAND) PUBLIC
COMPANY LIMITED |
472,000,000 | Lub kawm ob hlis ntuj 7, 1993 | Wholesale and retail of lithium sanitary ware and accessories |
| 41 | 195552001108 | TOTO (THAILAND) COMPANY LIMITFD | 5.240,000.000 | Kaum ib hlis 27, 2009 | Production of ceramic sanitary ware |
| 42 | 105539042076 | Orocks Co Ltd | 4.000,000 | Lub plaub hlis ntuj 5, 1996 | Manufacture and distribution of ceramic products |
| 43 | 105511000336 | THAI CERAMIC INDUSTRY | 120,000.000 | Lub Ib Hlis 18, 1968 | Sanitary ware |
| 44 | 145558002033 | COMPANY LIMITED
THAI LIAN FENG COMPANY |
2.000,000 | Tsib 26, 2015 | Sales of sanitary ware |
| 45 | 125544006848 | PRIMENINE INTERNATIONAL CO.XTD. | Lub yim hli ntuj 8, 2001 | Retail and wholesale shower screen spa bath | |
| 46 | 105539035258 | HYDRO PRODUCTS EXCELLENT CO. Ltd. | 5,000,000 | Taug kev 21, 1996 | Sale of water spouts |
| 47 | 105562073403 | Runner Industry (Thaib teb ) Co., Ltd. | 800,000.000 | Lub plaub hlis ntuj 22, 2019 | Manufacture of plastic kitchen and bathroom products |
| 48 | 215563009775 | PANASIA KITCHEN AND BATH PRODUCTS INTERNATIONAL
(THAILAND) CO., Ltd |
65,000,000 | Lub kawm ob hlis ntuj 9, 2020 | Manufacture and sale of metal cabinets, Chav dej chav dej, bathroom hardware products |
| 49 | 205542006955 | YUAN LIN (THAILAND) CO. Ltd. | 2.000,000 | Kaum ib hlis 12, 1999 | Manufacture and sales of bathroom accessories |
| 50 | 105535127735 | AQUABATH COMPANY LIMITED | 150,000.000 | Cuaj hlis 11, 1992 | Manufacturing and sales of bathroom accessories |
| 51 | 105557061150 | ROCA BATHROOM PRODUCTS (THAILAND) COMPANY LIMITED |
166,075.500 | Lub plaub hlis ntuj 30, 2014 | Wholesale business of pipe fittings and sanitary ware |
Medium and large Thai manufacturers enjoy advantages over smaller players due to their strong financial base, better management of production processes, and favorable bargaining position. Qhov sib txawv, smaller operators tend to be in a weaker financial position, which forces them to produce only products within limits or to focus on producing single categories.
In Thailand, current foreign companies in ceramic sanitary ware include Lixil, TOTO, Villeroy & Boch, Kohler, Noj mov (trading company), China Runner, Panasia and others. Thailand’s largest cement producer and industrial group SCG Group’s tile section Siam Ceramics (previously set up a joint venture with TOTO COTTO brand), lwm. The largest number of foreign companies are Japanese-funded. Most Chinese companies are concentrated in the Rayong Province Industrial Park, jointly developed by China’s Huali Group and Thailand’s Amata Group. According to DBD data, a number of foreign companies with factories in the area showed losses last year.
According to the data of OIE, Thailand’s Ministry of Industry and Economy, there are currently 321 companies in the whole ceramic industry, ua haujlwm txog 39,618 neeg. The annual production of ceramic tiles is 12.72 lab square meters, and there are 6.93 million pieces of sanitary ware.
Hauv 2020, Thailand’s tile and ceramic sanitary ware revenues contracted by 6.6%, but the net profit margin stabilized at 7.4% due to a significant decrease in energy costs. Hauv 2022, although exports grow, production and domestic sales show contraction due to inflation, pandemic and other factors.
In the first six months of 2022, production of sanitary ceramics in Thailand was 3,504,400 tej nyob, nqes 6.8% xyoo-rau-xyoo. Sales in the domestic market were 1,618,800 tej nyob, nqes 0.8% xyoo-rau-xyoo. During the period, exports of sanitary ceramics were 3,804.72 million baht (kwv yees li RMB 730 lab), nce ntawm 1.54% xyoo-rau-xyoo. The export of ceramic tiles was 2,384.37 million baht (txog 460 lab yuan), nce ntawm 52.46% xyoo-rau-xyoo.
The important factors currently affecting business include, in addition to energy prices, the prices of various raw materials that have risen. According to the Thai Ministry of Industry and Economy data show that the price of sanitary ware in the second quarter compared with the first quarter of this year increased by 12.9%. Hauv Lub Xya Hli, prices in the tile category increased by 4.6 feem pua, wood and wood products by 4.4 feem pua, pipes by 3.3 feem pua, and sanitary ware by 0.4 feem pua.
The Rising Digital Economy in Southeast Asia
Thai building materials distribution giants expand stores, flock to online
(Due to space constraints, a channel feature will be published later, so stay tuned)
While new housing starts in Thai real estate are down, four major regions – Bangkok, Chiang Mai, Chonburi, Khon Kaen and Phuket – which together account for 78% of all new housing starts in Thailand, saw a 5.0% decline in the number of new housing starts completed in 2021. Weakness in private construction also contributed to a 9.3% decline in imports.
But since late last year, Thai building materials distribution giants have been scrambling to expand their stores and have flooded the online market.
Thailand has about 8,200 building material distributors, spread among 163 large companies, 723 medium-sized operators and 7,332 small companies. Six large companies dominate the market with a combined share of 24%: Home Product Centre Public Company Limited (whose brand HomePro itself is more retail-oriented, while MegaHome focuses on wholesale and trading), Central Retail Corporation (whose Hardline business group is primarily focused on the retail sector), and the Thai Construction Materials Association. (the main brand of its Hardline business group, Thai Watsadu), Siam Global House Public Company Limited (Ntawm no xa mus rau raws li “Siam Global House”), Dohome and Boonthavorn.
According to Prachachat Business’ survey of the four leading Thai distribution home furnishing stores in 2020, the overall revenue of the four companies in 2021 yog 187.544 billion baht, nce ntawm 17.02% xyoo-rau-xyoo. The overall net profit increased to 10,878 million baht, a growth rate of 33%.
As the industry leader, HomePro’s revenue in 2021 yog 63.926 billion baht, nce 3.53% xyoo-rau-xyoo, and net profit was 5.44 billion baht, nce 5.54% xyoo-rau-xyoo. Txog thaum kawg 2021, HomePro had 87 HomePro stores and added 28 new stores.
The second largest is Hardline. The business is located in Thailand and Vietnam. Hauv 2021, it generated revenue of Bt63.565 billion and EBITDA increased by 82.06% xyoo-rau-xyoo. Txog thaum kawg 2021, Thai Watsadu branches reached 59.
The third is Siam Global House. Its brands include Global House with revenue of Baht 34,116 lab, nce 24.72% xyoo-rau-xyoo. Net profit was Baht 3,344 lab, nce ntawm 70.03% xyoo-rau-xyoo. Txog thaum kawg 2021, Global House had 75 branches and added 4 new branches.
The fourth oldest is the rising star Do Home, uas tau txais nyiaj tau los ntawm 25.937 billion baht, nce 37.5% xyoo-rau-xyoo. Txog thaum kawg 2021, muaj 13 stores in operation, including 6 new branches.
In addition to the frenzy to open stores, several giants have rushed into e-commerce.
Raws li tsab ntawv ceeb toom “Southeast Asia Digital Economy 2021” jointly published by Google, Temasek and Bain, cashless payments such as e-commerce, taxi and takeaway are increasingly becoming the preferred choice for a seamless experience as Thailand’s digital economy grows rapidly.
Supported by national payment systems such as PayNow in Singapore and PromptPay in Thailand, the Account-to-Account (A2A) real-time payment system has enabled a large number of unbanked people to take a direct step-change in payment forms, from having 0 bank cards to having a digital wallet. As the second largest online user after Singapore, PromptPay Thailand has recorded a year-on-year growth of approximately 80% in transaction volume for the single month of April 2021 alone.
The overall size of e-commerce in Thailand is now over 4 trillion baht. The wholesale and retail segments alone generate 1.3 trillion baht in revenue.
Thailand’s current e-commerce channels include large e-commerce platforms Shopee, Lazada, JD Central, individual independent sites in addition to Tiktok, Facebook and other social e-commerce in Thailand’s online market is also gradually occupying an important position. COTTO has a strong position in the local market, and STARS is the next local brand.
The development of Thailand’s digital economy will also drive diversified forms of consumption and consumer demand. Thanks to the Thai government’s increased investment in infrastructure, the Eastern Economic Corridor (EEC) and the China-Laos Railway, the country’s large-scale transportation links, OIE’s expectations for the pottery industry in Thailand are above 3%.
Lub hauv paus: MOC Thailand, OIE, DBD, KRUNGSRI This article is for reference only. No warranty, express or implied, is made as to the accuracy, kev ntseeg tau, timeliness and completeness of the information contained herein.
