Izvoz | Main Competitor Analysis Of Europe Shower Tray Market, Nekoliko proizvođača, Mnogo marki

Industrija kuhinja i kupaonica Mainstream mediji Informacije o kuhinjama i kupaonicama

Some of the data in this article are from Housetech, and we hope it will be helpful for exporters.

Prema izvješćima francuskih medija, u samo deset godina, tuš kade izrađene od sintetičkih materijala poput akrila i smole zauzele su većinu francuskog tržišta. The market for shower trays made of ceramic and cast iron materials has shrunk.

Zbog nedostatka sanitarne keramike, kamene i druge tvornice u Francuskoj, the products of related materials are concentrated in the southern European region. Stoga, from acrylic to PVC and other synthetic materials manufactured sanitary ware to flood the local market. Samo Španjolska ima desetke tvornica, od kojih je većina izvozno orijentirana, uključujući tuš kabine, namještaj, ostali monteri kupaonica, itd.

Shower trays have many brands but few manufacturers

But in terms of shower trays as a category, postoji mnogo marki na tržištu, but not many manufacturers producing them. There are four main factories producing them, Marmit, Acquabella, McBath and F&D. The largest of them is Marmite in Poland. The company mainly OEMs for other brands and supplies to local building materials supermarkets and distributors. The company’s turnover in 2020 je 170 milijuna eura. Ova četiri zauzimaju veliki tržišni udio u lokalnom sektoru projektiranih kupaonica, s 60-80% of the market share in synthetic shower trays.

Što se tiče razvoja lokalne industrije tuš kada, the overall sanitary ware companies that come online in the shower tray category still face many problems in actual production and are relatively less competitive compared to companies specializing in shower trays. Drugo, most of the private label shower trays are still produced in Europe. It is worth noting that the number of shower trays exported from Asia (uglavnom Kina) to Europe has a tendency to increase.

According to Kitchen News observation, the old shower chassis is gradually phased out due to the complexity of maintenance and the popularity of the minimalist style of showers. U posljednjih pet godina, the minimalist shower tray began to show growth. In addition to the original single category export manufacturers, shower manufacturers such as Laibodun are targeting this change in the European market and are beginning to bring auxiliary product categories online for their main categories. Trenutno, a small portion of domestic shower trays are used for domestic home improvement market, and most of them are exported overseas.

Kitchen and bathroom information query customs data learned that the total value of China’s exports to France (HS: 73249000, 39221000) of plastic and cast iron sanitary ware products containing shower trays in 2020 bio je 98,039,292 juana, s ukupnom količinom 6536913 kg.

Francuska

A major consumer of synthetic products

Francuska je europska zemlja s najboljom integracijom sintetičkih materijala, not only for vanity tops, but also for shower trays. The increase in building material superstores has “boosted the diversification of the French sanitary ware industry” and has complemented the market beyond the original ceramic sanitary ware due to the nature of synthetic materials themselves.

Tako, has the synthetic material become the main sanitary ware material in France? According to the French Sanitary Association Afisb research shows that it is. But there are other studies that ceramic still holds a major market share. Afisb’s data showed that the market size of the shower tray is between 1.1 milijuna i 1.2 milijuna komada, od kojih 45% je keramički i 50% je tržište sintetičkih materijala kao što su akril i smola. And the sales are about 120,000 komada. (Quick link: Podaci | French bathroom market declines by 5.4% u 2020)

Synthetic shower trays are beginning to be used on a large scale in new local housing. in addition to shower enclosures replacing bathtubs, materials such as acrylic shower trays are replacing ceramic shower trays on a growing scale. kinedo is well positioned in this market.

Zbog ekoloških zahtjeva poput nulte emisije ugljika, the number of energy-intensive ceramic factories in France is decreasing. There is only one sanitary ceramic factory left on the regulation. Stoga, except for synthetic materials such as acrylic, the market share of ceramic materials is gradually shrinking. Trenutno, the French ceramic shower tray market is dominated by two brands: Geberit i VitrA (također radi OEM). Tuš kade od lijevanog željeza, s druge strane, i dalje zadržati dio tržišta, with sales volumes between 5,000 i 8,000 jedinice. They are supplied by Roca, Kaldewei and Bette.

Personalized demand grows in Europe

There is a big market for customization

Nakon nekoliko godina fermentacije prilagodbe na kineskom tržištu, basically most of the major companies are offering customized solution solutions. And in Europe, trend prilagodbe također je u porastu.

Zbog logističkih i postprodajnih razloga, existing European manufacturers are planning to further improve the wear and impact resistance of synthetic shower trays and reduce their weight. To je i dalje izazov za instalatere. Trenutna popularna veličina je 120 x 90 cm i teži između 40 i 50 kg. Međutim, too little weight can affect the look and feel and the experience of using it. Flight, Kinedo i akvarin (Toplax) dominate among diverse synthetic materials such as ABS, poliuretan, reciklirani PET materijal od plastičnih čepova boca, resins and more. At this year’s Shanghai Kitchen & Bath Show, Kuhinja & Bath Information also noted the growth in the number of transparent colored sanitary ware made of resin materials, with most bathroom cabinets and overall sanitary ware booths paired with resin material sanitary ware such as large red transparent bathtubs and dark curry transparent basins. It is reported that there are few domestic manufacturers chatting about the manufacture of resin sanitary ware.

Konačno, it is worth noting that the trend of personalized demand in Europe is growing.

Due to the growth of personalized product trading, safe delivery is becoming more and more important for manufacturers due to storage and transportation considerations. Osim toga, za istu cijenu, service is becoming increasingly important in a highly competitive market. Istovremeno, Europska e-trgovina gura lokalne marke sanitarne opreme da otvore nove kanale prodaje.

The main competitors in the French shower tray industry : Acquabella, Agha, KAW, Allibert, Alterna, Althea Ceramica, Ambijent kupatila, Akvarin, Plava, Bette, Bosnor, Colacril, Doccia je trajala, F&D, Fiora, Geberit, Godardova distribucija , Hydrobox, Bok Mac, Skok, Idealan standard, Jackoboard, Kaldewei, Kinedo, Krone tvrtke LG Industries, Lazer, Leda, LG Industries, Lux elementi, Marmit, Marmox, McBath, Nicos (Kristalna biljka), Novajlije, Novi, Porcelanosa, Koncept profila, Profiltek, Quare Design, Roka, Samo, Zdrav, Sanswiss, Skarabej, Schulte, Sensea, SolidSoft, Villeroy & Boch. VitrA, Imati, Wirquin Pro……