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オリジナルの Long Er キッチンとバスルームの情報
Bathroom cabinets with its own personalization and stylization has become the largest differentiated products in the bathroom space. プロダクトデザインであれ, 製品の顧客価値, 製品の収益性, have become the choice of products to enter the bathroom industry in recent years.
アロースマートホーム
その中で, the bathroom mirror is a popular category in the past two years, 特に “軽くて豪華なキャビネット + スマートミラー” と. ロックされたインテリジェントなバスルームミラー, 美容用バスルームミラーやその他の小さなカテゴリーは、ブランドを効果的に拡大するカテゴリーを達成するための方法の1つになるでしょう. 浴室鏡業界ひとつで百億規模に達する可能性も.
Taobao appliances related to high growth categories Source magic mirror market
According to data from Ai Media Consulting, China’s smart home market scale continues to expand from 2016-2020. で 2020, the size of China’s smart home market grew by 11.4% 前年比～ 170.5 十億元. With the increase of Internet home improvement market penetration, China’s smart home market size is expected to further expand and is expected to exceed 200 までに10億元 2022.
With the advent of the G-driven AIoT era, smart home is accelerating to the masses. Through APP interconnection, weather forecast, personal health report, caller ID, beauty and so on can be achieved through smart bathroom mirror. According to Magic Mirror market intelligence, the sales of smart bathroom combination cabinets on the Amoy system platform in 2019 は 2.2 十億元. The year-on-year growth rate from January to August 2020 は 133%. It is expected that the annual sales in 2020 will exceed 5 十億元.
Jomoo Magic Mirror
その中で, the price level is a market differentiation phenomenon, the main price segment to 1000-2000 yuan RMB. Below the 1,000 yuan range, as well as above the 3,000 yuan range of products are on the rise. ソースマジックミラーマーケット
Due to the low industry threshold and low environmental requirements, most factories are mainly assembled and produced. 業界リーダーの参入により業界の差別化が加速. Kitchen and bathroom information checked a total of 255 bathroom mirror-related “生き残っている, in business” manufacturers through enterprise search. 彼らは主に広東省に集中しています, 浙江省, 一部は河南省, 安徽省など. Most of the bathroom cabinet factory and part of a single bathroom mirror factory belongs to the procurement of assembly. Procurement of bathroom mirror parts are assembled and sold from different areas of the country. 加えて, according to Taobao’s search shows that due to the number of manufacturers, 市場集中度は低い. The front of the line are “タオブランド”.
2020 by the impact of the epidemic, バスルームキャビネットの電子商取引ストアの数は増加しています. Kitchen and bathroom information learned from the bathroom cabinet industry practitioners, the general manufacturers of bathroom mirror monthly sales are around 1000 個. Sales of good manufacturers can sell up to 200,000 個. But he also pointed out that the assembly plant gross profit is low. Their factory unit price is about 100 元, so a large number of factories have begun to set up their own factories production.
It is also worth noting that during the recently concluded Guangzhou Construction Expo, kitchen and bathroom information learned from the cloud rice, in the intelligent bathroom space section, the cloud rice has been offline intelligent bathroom mirror. The person in charge of Yunmi said that due to the expansion of the number of beauty mirror sku, users use small beauty mirror scenes increased, そのため、元のスマートバスルームミラーはキャンセルされました.
