Hejmarek Dêwên Koreyî Tevlî The 8.3 Milyar Yuan “Şerê Xweseriya Xanî ya Hansen”, Bazara Çînê Di Kêmbûna Cidî de ye.

Pîşesaziya metbexê û pîşesaziya serşokê ya bingehîn a medya metbexê û agahdariya serşokê

The acquisition war for Korea’s largest home furnishing company is heating up.

With the addition of Korean retail giant, Koma LX, the competition for the acquisition of Hanson Home is intensifying. Berê, Firotgeha Shinsegae ya Koreya Başûr, Hyundai Furniture (Hyundai Livart), liqeke Hyundai Department Store, and South Korea’s Lotte announced their intention to jointly acquire Hanson with South Korea’s private equity IMM PrivateEquity (IMM). But the acquisition camp is expanding with the addition of LXHausys, pargîdaniyek materyalên avahiyê ku xwediyê LX Group ye (carekê beşek ji LG), yek ji topên Koreyê 50 komên şîrketan.

If LX Hausys acquires Hansen, the top-ranked company in the interior design and building materials industry, the landscape of the Korean building materials and interior design industry will undergo a huge shakeup, and the market shares of the top companies will be recalculated.

According to Korean media, LX Hausys held a board meeting on September 6 and announced that it will invest 300 milyar win (RMB 1.7 milyar) as a strategic investor in a private equity fund that IMM plans to set up to acquire Hanson. Lebê, veberhênana dawîn hîn nehatiye pejirandin.

Lotte, Shinsegae and Hyundai Department Store Group have announced their plans to participate in the acquisition. LX Hausys is considered to have the most competitive advantage considering the synergy with Hanson’s business.

With the recent spin-off of LX Group from LG Group, its business scope has expanded from traditional construction materials to the whole house. Building materials account for about 70% ya LX Hausys’ firotin, pencereyan vedişêre, deriyên, flooring, panelên, artificial marble, etc. The division’s sales in the second quarter of this year were KRW 659.6 milyar, bi jorve 25% sal bi sal. LX Hausys di kategoriya pencereyê de ji bo projeyên nekêşbar li Koreyê xwedan para bazarê ya herî mezin e. It also has strengths in high value-added product lines such as marble kitchen sinks and PF insulation materials.

And Hansen has an overwhelming advantage in the Korean retail market. Hansen started with kitchen furniture in 1970, then began supplying interior furniture in 1997 and has expanded its business to include building materials such as bathrooms, pencere û qatan. It is currently the No. 1 market player in kitchen furniture and interior furniture in Korea. Bazirganên wê yên bingehîn, quality stores and a number of stores are the most important reasons to attract the acquirer.

Li gorî nûçeyên çapemeniya Koreyê, Hansen has showrooms and mega experience centers in 15 key locations in the region, including Bangbae-dong, Seocho-gu, Seoul and Nunhyeon-dong, Gangnam-gu, Daegu, Pangyo-dong, and Hanam-si, Koreya. They exclusively supply Hansen products and have 550 online stores for re-house remodeling business, 240 kitchen furniture stores and 80 flagship interior design stores.

Hansen employs 8,000 remodeling construction professionals and 2,500 interior design sales associates. Firotana şirketa par (267.5 milyar win) ji sala borî çar qat zêdetir bûye (65 milyar win), the highest performance since its founding. Kanala wê ya serhêl, Hansen Mall, ku agahdariya li ser xweşkirina xaniyên nû peyda dike, moving houses, children’s rooms, etc., has achieved positive sales growth since the first quarter of last year. Niha balê dikişîne 3 mehê mîlyon xerîdar.

Sales of its B2C (remodeling and kitchen) division increased by 23% year-on-year in 2020. Ji vê, Re-House, which provides total remodeling solutions, mezin bû 33.3%. Ji pê ve 2020, Hansen’s kitchen sales for second-hand homes account for 27.5% of total sales. Combined with 30.6 percent of online and offline sales from the sale of furniture and home furnishings, the B2C business accounted for 69.1 ji sedî.

Hansen’s revenue for FY2020

Kitchen and bathroom information according to public data collation

Di çaryeka duyemîn a 2021, sales and operating profit increased 9.6 percent and 22.6 ji sedî, herwiha, compared with the prior year. Remodeling segment sales increased 24.6 percent year-over-year.

Hansen 2021 first half results

Kitchen and bathroom information according to public data collation

Tevî mezinbûna mezinbûnê, Hansen’s overseas subsidiaries did not perform as well as expected. Sales growth at Hansen’s U.S. and China subsidiaries has also slowed each year for the past three years. Sala borî, sales at the two subsidiaries declined 10.2 percent and 3.9 ji sedî, herwiha, while the China subsidiary experienced a double-digit decline. The decline also continued in the first and second quarters of this year with negative growth of 17.3 percent and 45.7 ji sedî.

Hansen has been in China since the early 1990s. Li 1995, it set up Beijing Hansen Home Products Co., Ltd. in Beijing and invested in a cabinet production plant to undertake engineering business, and joint with the head of the pan-home industry to develop some engineering projects.

Kitchen and bathroom information query enterprise search found that the shareholders of Beijing Hansen Home Products Co., Ltd. Hansen (çîn) Investment Co., Ltd. increased its registered capital in 2020, but this year Beijing Hansen Home Products Co., Ltd. in February legal representative, derhênerên, shareholders and other members of the successive changes.

It is worth noting that earlier this year there were media reports that most of the Korean executives of Hanson Korea stationed in China have been withdrawn one after another at the end of 2018 û zû 2019. Some of the Chinese employees in China are looking for their next homes, and some have even found their next homes, pending only the arrival of significant layoff compensation.

Peymana ku berê hatibû ragihandin ji bo ku IMM bi dest bixe a 30.21% tê gotin ku mafên par û rêveberiyê hêja ye 1.5 trîlyon qezenc (RMB 8.3 milyar).

IMM dê Lotte û LX Hausys binirxîne’ investments and identify partners as early as mid-September. Evdem, Lotte bi fermî ragihand ku ew e “beşdariyê dihesibîne” û LX Hausys ragihand ku ew ê veberhênanê bike 300 billion won as a strategic investment. After the acquisition of Hanson is completed, IMM hêvî dike ku wê di nav bazara hundurîn a serhêl û offline de di operatorê herî mezin de pêş bixe.