Weider Verkaf a China iwwerschratt $1 Milliarden Als Business A China Fuert weider ze wuessen

Kichen & Bad Industrie Mainstream Media Kichen & Bad Neiegkeeten

Duravit AG’s sales exceeded 600 million euros for the first time in fiscal year 2021, erreechen 601 Mär Milliounen Euro, eng Erhéijung vun 28 Prozent. Business an Europa a China weider wuessen. De Verkaf a China louch op ongeféier € 139 Milliounen. Laut enger Verëffentlechung vum CEO vun Duravit AG, sales in China reached 1 billion RMB just before the end of December 2021.

Dëse Screenshot ass e Screenshot vum Duravit AG CEO Collage Message vun Kitchen News am Dezember 1, 2021

It is reported that most of the growth came from investments in China, where the market grew by 32%. The growth in China is mainly due to the recovery of the Chinese retail sector and the significant growth of the e-commerce channel. Zousätzlech, the demand for high-quality products in the Chinese market is also increasing, especially in the project business. The European market also saw significant growth in sales of assembled bathrooms, which rose by 26.8% to €328.6 million.

Duravit is focusing on classic wholesale and project business in the channel. It is reported that Duravit through the acquisition of e-commerce brand Bernstein brand and Bernstein-Badshop online platform for dual-brand development model. In the dual brand strategy, the Duravit brand is positioned as a retail brand. The new brand is an online focused e-commerce brand.