ສົ່ງອອກ | ການວິເຄາະຄູ່ແຂ່ງຕົ້ນຕໍຂອງຕະຫຼາດຖາດອາບນ້ໍາເອີຣົບ, ຜູ້ຜະລິດຈໍານວນຫນ້ອຍ, ຫລາຍຍີ່ຫໍ້

ອຸດສາຫະກໍາເຮືອນຄົວແລະຫ້ອງນ້ໍາຕົ້ນຕໍສື່ມວນຊົນເຮືອນຄົວແລະຫ້ອງນ້ໍາຂໍ້ມູນຂ່າວສານ

Some of the data in this article are from Housetech, and we hope it will be helpful for exporters.

ອີງຕາມການລາຍງານຂອງສື່ມວນຊົນຝຣັ່ງ, ໃນພຽງແຕ່ສິບປີ, ຖາດອາບນ້ໍາທີ່ເຮັດດ້ວຍວັດສະດຸສັງເຄາະເຊັ່ນ acrylic ແລະ resin ໄດ້ຄອບຄອງສ່ວນໃຫຍ່ຂອງຕະຫຼາດຝຣັ່ງ. The market for shower trays made of ceramic and cast iron materials has shrunk.

ເນື່ອງຈາກການຂາດສຸຂາພິບານເຊລາມິກ, ໂຮງງານຫີນ ແລະໂຮງງານອື່ນໆໃນປະເທດຝຣັ່ງ, the products of related materials are concentrated in the southern European region. ເພາະສະນັ້ນ, from acrylic to PVC and other synthetic materials manufactured sanitary ware to flood the local market. ປະເທດສະເປນດຽວມີໂຮງງານຜະລິດຫຼາຍສິບແຫ່ງ, ສ່ວນຫຼາຍແມ່ນແນໃສ່ການສົ່ງອອກ, ລວມທັງຕູ້ອາບນໍ້າ, ເຟີນິເຈີ, ຊ່າງຊັກຫ້ອງນ້ຳອື່ນໆ, ແລະອື່ນໆ.

Shower trays have many brands but few manufacturers

But in terms of shower trays as a category, ມີຫຼາຍຍີ່ຫໍ້ຢູ່ໃນຕະຫຼາດ, but not many manufacturers producing them. There are four main factories producing them, ມາໄມຕີ, Acquabella, McBath ແລະ F&d. The largest of them is Marmite in Poland. The company mainly OEMs for other brands and supplies to local building materials supermarkets and distributors. The company’s turnover in 2020 ແມ່ນ 170 ລ້ານເອີໂຣ. ສີ່ຄົນເຫຼົ່ານີ້ຖືສ່ວນແບ່ງຕະຫຼາດທີ່ສໍາຄັນໃນຂະແຫນງຫ້ອງນ້ໍາທີ່ມີເຄື່ອງຈັກໃນທ້ອງຖິ່ນ, ນໍາ 60-80% of the market share in synthetic shower trays.

ເທົ່າທີ່ການພັດທະນາຂອງອຸດສາຫະກໍາຖາດອາບນ້ໍາໃນທ້ອງຖິ່ນແມ່ນກ່ຽວຂ້ອງ, the overall sanitary ware companies that come online in the shower tray category still face many problems in actual production and are relatively less competitive compared to companies specializing in shower trays. ສອງແລ້ວ, most of the private label shower trays are still produced in Europe. It is worth noting that the number of shower trays exported from Asia (ສ່ວນ​ໃຫຍ່​ແມ່ນ​ປະ​ເທດ​ຈີນ​) to Europe has a tendency to increase.

According to Kitchen News observation, the old shower chassis is gradually phased out due to the complexity of maintenance and the popularity of the minimalist style of showers. ພາຍໃນຫ້າປີທີ່ຜ່ານມາ, the minimalist shower tray began to show growth. In addition to the original single category export manufacturers, shower manufacturers such as Laibodun are targeting this change in the European market and are beginning to bring auxiliary product categories online for their main categories. ໃນປະຈຸບັນ, a small portion of domestic shower trays are used for domestic home improvement market, and most of them are exported overseas.

Kitchen and bathroom information query customs data learned that the total value of China’s exports to France (HS: 73249000, 39221000) of plastic and cast iron sanitary ware products containing shower trays in 2020 ໄດ້ 98,039,292 ຢວນ, ດ້ວຍປະລິມານທັງໝົດ 6536913 ກິໂລ.

ປະເທດຝຣັ່ງ

A major consumer of synthetic products

ປະເທດຝຣັ່ງເປັນປະເທດເອີຣົບທີ່ມີການເຊື່ອມໂຍງທີ່ດີທີ່ສຸດຂອງວັດສະດຸສັງເຄາະ, not only for vanity tops, but also for shower trays. The increase in building material superstores has “boosted the diversification of the French sanitary ware industry” and has complemented the market beyond the original ceramic sanitary ware due to the nature of synthetic materials themselves.

ດັ່ງນັ້ນ, has the synthetic material become the main sanitary ware material in France? According to the French Sanitary Association Afisb research shows that it is. But there are other studies that ceramic still holds a major market share. Afisb’s data showed that the market size of the shower tray is between 1.1 ລ້ານ ແລະ 1.2 ລ້ານຊິ້ນ, ຊຶ່ງໃນນັ້ນ 45% ແມ່ນ ceramic ແລະ 50% ແມ່ນຕະຫຼາດສໍາລັບວັດສະດຸສັງເຄາະເຊັ່ນ: acrylic ແລະ resin. And the sales are about 120,000 ຕ່ອນ. (Quick link: ຂໍ້ມູນ | French bathroom market declines by 5.4% ໃນ 2020)

Synthetic shower trays are beginning to be used on a large scale in new local housing. in addition to shower enclosures replacing bathtubs, materials such as acrylic shower trays are replacing ceramic shower trays on a growing scale. kinedo is well positioned in this market.

ເນື່ອງຈາກຄວາມຕ້ອງການດ້ານສິ່ງແວດລ້ອມເຊັ່ນ: ສູນການປ່ອຍອາຍພິດຄາບອນ, the number of energy-intensive ceramic factories in France is decreasing. There is only one sanitary ceramic factory left on the regulation. ເພາະສະນັ້ນ, except for synthetic materials such as acrylic, the market share of ceramic materials is gradually shrinking. ໃນປັດຈຸບັນ, the French ceramic shower tray market is dominated by two brands: Geberit ແລະ VitrA (ຍັງເຮັດ OEM). ຖາດອາບນໍ້າເຫຼັກ, ອີກດ້ານຫນຶ່ງ, ຍັງຄົງຮັກສາສ່ວນຫນຶ່ງຂອງຕະຫຼາດ, with sales volumes between 5,000 ແລະ 8,000 ຫົວຫນ່ວຍ. They are supplied by Roca, Kaldewei and Bette.

Personalized demand grows in Europe

There is a big market for customization

ຫຼັງຈາກຫຼາຍປີຂອງການຫມັກການປັບແຕ່ງໃນຕະຫຼາດຈີນ, basically most of the major companies are offering customized solution solutions. And in Europe, ທ່າອ່ຽງການປັບແຕ່ງແມ່ນເພີ່ມຂຶ້ນ.

ເນື່ອງຈາກການພິຈາລະນາ logistical ແລະຫຼັງການຂາຍ, existing European manufacturers are planning to further improve the wear and impact resistance of synthetic shower trays and reduce their weight. ນີ້ຍັງສືບຕໍ່ເປັນສິ່ງທ້າທາຍສໍາລັບຜູ້ຕິດຕັ້ງ. ຂະຫນາດທີ່ນິຍົມໃນປັດຈຸບັນແມ່ນ 120 x 90 cm ແລະນ້ໍາຫນັກລະຫວ່າງ 40 ແລະ 50 ກິໂລ. ແນວໃດກໍ່ຕາມ, too little weight can affect the look and feel and the experience of using it. Flight, Kinedo ແລະ Aquarine (Toplax) dominate among diverse synthetic materials such as ABS, ໂພລີຢູຣີເທນ, ວັດສະດຸ PET ທີ່ນຳມາໃຊ້ໃໝ່ຈາກໝວກພລາສຕິກ, resins and more. At this year’s Shanghai Kitchen & ສະແດງອາບນໍ້າ, ເຮືອນຄົວ & Bath Information also noted the growth in the number of transparent colored sanitary ware made of resin materials, with most bathroom cabinets and overall sanitary ware booths paired with resin material sanitary ware such as large red transparent bathtubs and dark curry transparent basins. It is reported that there are few domestic manufacturers chatting about the manufacture of resin sanitary ware.

ສຸດທ້າຍ, it is worth noting that the trend of personalized demand in Europe is growing.

Due to the growth of personalized product trading, safe delivery is becoming more and more important for manufacturers due to storage and transportation considerations. ເພີ່ມ​ເຕີມ, ສໍາລັບລາຄາດຽວກັນ, service is becoming increasingly important in a highly competitive market. ໃນເວລາດຽວກັນ, ການຄ້າອີຄອມເມີຊຂອງເອີຣົບກໍາລັງຊຸກຍູ້ໃຫ້ຍີ່ຫໍ້ເຄື່ອງສຸຂາພິບານທ້ອງຖິ່ນເປີດຊ່ອງທາງການຂາຍໃຫມ່.

The main competitors in the French shower tray industry : Acquabella, ອາກາ, KAW, Allibert, ທາງເລືອກ, Althea Ceramica, ບັນຍາກາດອາບນໍ້າ, Aquarine, ສີຟ້າ, Bette, Bosnor, ໂຄລາຄຣິລ, Doccia ແກ່ຍາວ, ດຶ່&d, Fiora, Geberit, ການແຜ່ກະຈາຍ Godard , Hydrobox, Hi-Mac, ໂດດ, ມາດຕະຖານທີ່ເຫມາະສົມ, Jackoboard, ຊາດເດນ, ຄິນໂດ, Krone ໂດຍ LG Industries, ເລເຊີ, ລີດາ, ອຸດສາຫະກໍາ LG, ອົງປະກອບ Lux, ມາໄມຕີ, Marmox, McBath, ນິໂກສ (ພືດ Crystal), ມືໃໝ່, ໃໝ່, ໂພເຊລາໂນຊາ, ແນວຄວາມຄິດຂອງໂປຣໄຟລ໌, Profiltek, Quare Design, ໂຣຄາ, ເທົ່ານັ້ນ, ສຸຂະພາບດີ, ຊານສະວິດ, ແມງກະເບື້ອ, Schulte, Sensea, SolidSoft, ວິນລຽວ & Boch. ເມຣຸ, ຫຼັງຈາກ, Wirquin Pro……