ຍັກໃຫຍ່ຂອງເກົາຫຼີຈຳນວນໜຶ່ງເຂົ້າຮ່ວມ $8.3 ພັນລ້ານ “ສົງຄາມການຊື້ເຮືອນ HANSSEM”. ຕະຫຼາດຈີນກໍາລັງຫຼຸດລົງຢ່າງຮຸນແຮງ.

The takeover battle for Korea’s largest home furnishing company is heating up.

With the entry of Korean retail giant, ກຸ່ມ LX, the takeover competition for HANSSEM Home is intensifying. ກ່ອນໜ້ານີ້, ຮ້ານຄ້າ Shinsegae ຂອງເກົາຫຼີໃຕ້, Hyundai Livart, ບໍລິສັດຍ່ອຍຂອງ Hyundai Department Store, and Korea’s Lotte announced their intention to acquire HANSSEM in conjunction with South Korean private equity firm IMM PrivateEquity (IMM), but with the addition of LXHausys, ບໍລິສັດວັດສະດຸກໍ່ສ້າງເປັນເຈົ້າຂອງໂດຍ LX Group (ສ່ວນຫນຶ່ງຂອງ LG), ອັນດັບໜຶ່ງຂອງເກົາຫຼີ 50 ກຸ່ມບໍລິສັດ, the takeover is expanding. The takeover camp is expanding.

If LX Hausys acquires HANSSEM, the number one company in the interior design and building materials industry, the landscape of the Korean building materials and interior design industry will be shaken up dramatically. The market share of the top players would be recalculated.

According to Korean media sources, LX Hausys held a board meeting on 6 September and announced that it would invest 300 ຕື້ won (RMB 1.7 ຕື້) as a strategic investor in a private equity fund that IMM plans to set up to acquire HANSSEM. ແນວໃດກໍ່ຕາມ, ການລົງທຶນຂັ້ນສຸດທ້າຍຍັງບໍ່ທັນໄດ້ຮັບການຢືນຢັນເທື່ອ.

Lotte, Shinsegae and Hyundai Department Store Group have already announced their plans to participate in the acquisition. LX Hausys is considered to have the most competitive advantage given the synergies with HANSSEM’s business.

With the recent divestment of LX Group from LG Group, its business scope has been expanded from traditional building materials to the whole house. Building materials account for approximately 70% ຂອງ LX Hausys’ ການຂາຍ, ກວມເອົາປ່ອງຢ້ຽມ, ປະຕູ, ພື້ນ, ກະດານ, artificial marble and more. The division recorded sales of KRW 659.6 billion in the second quarter of this year, ຂຶ້ນ 25% ປີຕໍ່ປີ. LX Hausys ມີສ່ວນແບ່ງຕະຫຼາດທີ່ໃຫຍ່ທີ່ສຸດໃນປະເພດປ່ອງຢ້ຽມສໍາລັບໂຄງການອະສັງຫາລິມະສັບໃນເກົາຫລີ. It also has strength in high value-added product lines such as marble kitchen sinks and PF insulation.

HANSSEM has an overwhelming presence in the Korean retail market, having started with kitchen furniture in 1970 and then interior furniture in 1997, and has now expanded its business to include building materials such as bathrooms, ປ່ອງຢ້ຽມແລະພື້ນເຮືອນ. It is currently the number one market player in Korea in kitchen furniture and interior furniture. ຕົວແທນຈໍາຫນ່າຍຫຼັກຂອງມັນ, quality shops and the number of shops are the most important reasons for attracting the acquirer.

ຕາມ​ການ​ລາຍ​ງານ​ຂອງ​ສື່​ມວນ​ຊົນ​ສ.​ເກົາຫຼີ, HANSSEM has showrooms and oversized experience centers in 15 key locations in the areas of Bangbae-dong, Seocho-gu, Seoul, Nunhyeon-dong, Gangnam-gu, ປາງໂຢ-ດົງ, Daegu and Hanam-si, ເກົາຫຼີ. HANSSEM products are exclusively available at these locations, as well as 550 online shops for re-house remodeling, 240 kitchen furniture shops and 80 flagship interior design shops.

HANSSEM employs 8,000 people specializing in remodeling and 2,500 in interior design sales. ການຂາຍຂອງບໍລິສັດໃນປີກາຍນີ້ (267.5 ຕື້ KRW) ຫຼາຍກວ່າສີ່ເທົ່າຈາກປີກ່ອນ (65 ຕື້ KRW), the highest result since its founding. ຊ່ອງທາງອອນໄລນ໌ຂອງມັນ, the HANSSEM Mall, ເຊິ່ງໃຫ້ຂໍ້ມູນກ່ຽວກັບການປັບແຕ່ງເຮືອນໃໝ່, moving houses and children’s rooms, has seen positive sales growth since the first quarter of last year. ໃນປັດຈຸບັນມັນດຶງດູດ 3 ລ້ານລູກຄ້າຕໍ່ເດືອນ.

ໃນ 2020, its B2C (remodeling and kitchens) division saw a 23% year-on-year increase in sales. ຂອງນີ້, ເຮືອນຄືນໃໝ່, which offers total remodeling solutions, ຂະຫຍາຍຕົວໂດຍ 33.3%. HANSSEM’s kitchen sales for second homes account for 27.5% of total sales by 2020. Together with the 30.6% of online and offline sales from the sale of furniture and home furnishings, the B2C business accounts for 69.1%.

Kitchen and Bath Information based on public data

ໃນໄຕມາດທີສອງຂອງ 2021, sales and operating profit increased by 9.6% ແລະ 22.6% respectively compared to the previous year. Remodeling segment sales increased by 24.6 percent year on year.

Kitchen and Bath Information based on public data

ເຖິງວ່າຈະມີການຂະຫຍາຍຕົວໃນຂະຫນາດ, HANSSEM’s overseas subsidiaries have not been as successful. The sales growth rates of HANSSEM’s US and Chinese subsidiaries have also slowed down each year for the past three years. ປີກາຍ, sales of the two subsidiaries fell by 10.2% ແລະ 3.9% ຕາມລໍາດັບ, while the Chinese subsidiary experienced a double-digit decline. The decline continued in the first and second quarters of this year as well with negative growth of 17.3% ແລະ 45.7%.

HANSSEM was already present in China in the early 1990s when it established Beijing HANSSEM Home Products Co Ltd and invested in a cabinet manufacturing plant in Beijing in 1995. It undertakes engineering business and has joined forces with headline companies in the pan-home furnishing industry to develop some engineering projects.

It was found that the shareholder of Beijing HANSSEM Home Products Co Ltd, Hansem (ຈີນ) Investment Co Ltd, had increased its registered capital in 2020, but this year Beijing HANSSEM Home Products Co Ltd had a succession of changes in legal representatives, ຜູ້ອໍານວຍການ, shareholders and other members in February.

It is worth noting that earlier this year there have been media reports that most of the Korean executives of HANSSEM stationed in China have been withdrawn one after another in late 2018 ແລະຕົ້ນ 2019. Some of the Chinese employees of Chinese origin are looking for their next homes, and some have even already found their next homes. They are only awaiting the arrival of significant redundancy compensation.

ຂໍ້​ຕົກ​ລົງ​ທີ່​ໄດ້​ປະ​ກາດ​ກ່ອນ​ຫນ້າ​ນີ້​ສໍາ​ລັບ IMM ເພື່ອ​ໄດ້​ຮັບ a 30.21% ສະເຕກ ແລະ ສິດການຄຸ້ມຄອງຖືກລາຍງານວ່າມີມູນຄ່າ 1.5 ພັນຕື້ won (RMB 8.3 ຕື້).

IMM ຈະທົບທວນຄືນ Lotte's ແລະ LX Hausys’ investment and identify a partner as early as mid-September. ໃນປັດຈຸບັນ, Lotte ໄດ້ປະກາດຢ່າງເປັນທາງການວ່າມັນແມ່ນ “ພິຈາລະນາການມີສ່ວນຮ່ວມ” ແລະ LX Hausys ໄດ້ປະກາດວ່າຈະລົງທຶນ 300 billion KRW as a strategic investment. Following the completion of the acquisition of HANSSEM, IMM ຄາດວ່າຈະພັດທະນາມັນໄປສູ່ຜູ້ປະກອບການທີ່ໃຫຍ່ທີ່ສຸດໃນຕະຫຼາດບ້ານໃນຮົ່ມອອນໄລນ໌ແລະອອບໄລນ໌.