Eksportuoti | Analysis Of The Main Competitors In The European Shower Tray Market: Nedaug gamintojų, Daugelis prekių ženklų

Eksportuoti | Analysis Of The Main Competitors In The European Shower Tray Market: Nedaug gamintojų, Daugelis prekių ženklų

Remiantis Prancūzijos žiniasklaidos pranešimais, vos per dešimt metų, dušo padėklai, pagaminti iš sintetinių medžiagų, tokių kaip akrilas ir derva, užėmė didžiąją dalį Prancūzijos rinkos, while the market for shower trays made of ceramic and cast iron has shrunk.

Dėl sanitarinės keramikos trūkumo, akmens ir kitos gamyklos Prancūzijoje, products made of related materials are concentrated in the southern European region. Dėl to, sanitaryware made from synthetic materials ranging from acrylic to PVC floods the local market. Vien Ispanijoje yra dešimtys gamyklų, kurių dauguma yra orientuoti į eksportą, įskaitant dušo kabinas, baldai, kiti vonios montuotojai, ir tt.

Daugelis prekių ženklų, Few Manufacturers For Shower Trays

Tačiau, in terms of the category of shower trays, rinkoje yra daug prekių ženklų, but not many manufacturers produce them. There are currently four main factories producing them, Marmite, Acquabella, McBathas, and F&D. The largest of these is the Polish company Marmite. This company mainly OEMs and supplies other brands to local building material supermarkets and distributors. The company has a turnover of €170 million in 2020. Šios keturios užima didelę rinkos dalį vietos inžinerinių vonios kambarių sektoriuje, su a 60-80% market share in synthetic shower trays.

Kalbant apie vietos dušo padėklų pramonės plėtrą, integral sanitary ware companies that are online in the shower tray category still face many problems in actual production and are relatively less competitive than companies that specialize in shower trays. Antra, most private label shower trays are still produced in Europe. It is worth noting that there is an increasing trend in the number of shower trays exported from Asia (daugiausia Kinija) to Europe.

Kitchen and Bathroom News observed that the old shower trays were gradually phased out as the old-style shower trays became more complicated to maintain and the popularity of the minimalist style of shower. Per pastaruosius penkerius metus, minimalist shower trays have started to show growth. In addition to export manufacturers of the original single category, shower manufacturers such as Lepton are targeting this change in the European market. They are starting to bring secondary product categories online for their main categories. Šiuo metu, a small number of domestic shower trays are used for domestic sales outside the home improvement market and most are exported overseas.

Virtuvė & Bath News has checked customs data and learned that in 2020, the total value of Chinese exports to France (HS: 73249000, 39221000) of plastic and cast iron sanitary ware products containing shower trays was 98,039,292 juanių, kurių bendras kiekis 6536913 kg.

Prancūzija

A Major Consumer Of Synthetic Products

Prancūzija yra Europos šalis, kurioje geriausiai integruotos sintetinės medžiagos. Synthetic materials are used not only for vanity tops but also for shower trays. The increase in the number of building material superstores “has contributed to the diversification of the French sanitary ware industry”. They are also complementing the existing market for ceramic sanitaryware thanks to the properties of synthetic materials themselves.

Taigi, have synthetics become the main sanitaryware material in France? According to a study by Afisb, the French sanitary ware association, this is indeed the case. But there are other studies that suggest that ceramic still holds a major market share. Afisb figures show that the market for shower trays is between 1.1 milijonai ir 1.2 million units, iš kurių 45% yra keramikos ir 50% yra sintetinių medžiagų, tokių kaip akrilas ir derva, rinka, while sales are around 120,000 vienetų.

Synthetic shower trays are beginning to be used on a large scale in new housing in the local area. In addition to shower enclosures replacing baths, materials such as acrylic shower trays are replacing ceramic shower trays. They are growing in size and Kinedo is well positioned in this market.

Dėl aplinkosaugos reikalavimų, tokių kaip nulinis anglies dvideginio išmetimas, the number of energy-intensive ceramic factories in France is decreasing and there is only one regulated sanitary ceramic factory left. Dėl to, the market share of ceramic materials, with the exception of synthetic materials such as acrylic, is gradually shrinking. Šiuo metu, the French market for ceramic shower trays is dominated by two brands: Geberit ir VitrA (taip pat daro OEM). Ketaus dušo padėklai, kita vertus, vis dar išlaiko dalį rinkos, with sales volumes of between 5,000 ir 8,000 vienetų, supplied by Roca, Caldew and Bette.

Growing Demand For Personalisation In Europe

There Is A Big Market For Customisation

Po kelerių metų pritaikymo fermentacija Kinijos rinkoje, essentially most major companies are offering customized solutions. In Europe, kita vertus, tinkinimo tendencija taip pat auga.

Dėl logistikos ir po pardavimo, existing European manufacturers are planning to further improve the abrasion and impact resistance of synthetic shower trays and to reduce their weight. Tai ir toliau yra iššūkis montuotojams. Šiuo metu populiarus dydis yra 120 x 90 cm ir sveria tarp 40 ir 50 kg. Tačiau, too little weight affects the look and feel and the experience of use. ABS, poliuretanas, perdirbtos PET medžiagos iš plastikinių butelių kamštelių, resin and other diversified synthetic materials such as Flight, Kinedo ir Aquarine (Toplaksas) dominate. At this year’s Kitchen & Bath Shanghai, Virtuvė & Bath Info also noticed an increase in the number of transparent colored sanitary ware made from resin materials. Most of the bathroom cabinets and integral sanitary ware booths were paired with resin material sanitary ware such as large red transparent bathtubs and dark curry transparent basins. It was noted that there are few domestic manufacturers making resin sanitary ware to talk about.

Pagaliau, it is worth noting that the demand for personalization is on the rise in Europe.

Due to the growth in the trading of personalized products, safe delivery is becoming increasingly important for manufacturers due to storage and transport considerations. Be to, už tą pačią kainą, service is becoming increasingly important in a competitive market. Tuo pačiu metu, Europos elektroninė prekyba verčia vietinius santechnikos prekių ženklus atverti naujus pardavimo kanalus.

The main competitors in the French shower tray sector: Acquabella, Agha, KAW, Allibertas, Alterna, Althea keramika, Vonios atmosfera, Vandenis, Mėlyna, Bette, Bosnia, Kolakrilas, Doccia truko, F&D, Fiora, Geberit, Godardo paskirstymas, Hidroboksas, Sveiki, Mac, Peršokti, Idealus standartas, Jackoboard, Kaldewei, Kinedo, LG Industries Krone, Lazeris, Leda, LG Industries, Liukso elementai, Marmite, Marmox, McBathas, Nicos (Kristalinis augalas), Naujokai, Nauja, Porcelanosa, Profilio koncepcija, Profiltek Quare Design, Roca, Tik, Sveikas, Sanswiss, Skarabėjas, Schulte, Sensė, SolidSoft, Villeroy & Boch, VitrA, Turi, Wirquin Pro… …