He maha o nga Rapa Korea i hono atu ki te 8.3 Piriona Yuan “Hansen Home Acquisition War”, Kei te tino heke te maakete o Haina.

Kihini Taketake me te Ahumahi Rūma Whakapaipai Maamaa Maarama Maamaa me nga korero kaukau

The acquisition war for Korea’s largest home furnishing company is heating up.

With the addition of Korean retail giant, Rōpū LX, the competition for the acquisition of Hanson Home is intensifying. O mua, Te Whare Toa o Shinsegae o Korea ki te Tonga, Hyundai Furniture (Hyundai Livart), he apiti o Hyundai Department Store, and South Korea’s Lotte announced their intention to jointly acquire Hanson with South Korea’s private equity IMM PrivateEquity (IMM). But the acquisition camp is expanding with the addition of LXHausys, he kamupene hanga whare na LX Group (kotahi te wahanga o LG), tetahi o nga tihi o Korea 50 roopu umanga.

If LX Hausys acquires Hansen, the top-ranked company in the interior design and building materials industry, the landscape of the Korean building materials and interior design industry will undergo a huge shakeup, and the market shares of the top companies will be recalculated.

E ai ki nga korero a Korea, LX Hausys held a board meeting on September 6 and announced that it will invest 300 piriona riro (RMB 1.7 piriona) as a strategic investor in a private equity fund that IMM plans to set up to acquire Hanson. Heoi ano, ko te haumi whakamutunga kaore ano kia whakapumautia.

Rota, Shinsegae and Hyundai Department Store Group have announced their plans to participate in the acquisition. LX Hausys is considered to have the most competitive advantage considering the synergy with Hanson’s business.

With the recent spin-off of LX Group from LG Group, its business scope has expanded from traditional construction materials to the whole house. Building materials account for about 70% o LX Hausys’ hokonga, hipoki matapihi, tatau, papa papa, panui, artificial marble, etc. The division’s sales in the second quarter of this year were KRW 659.6 piriona, ki runga 25% tau-a-tau. Kei a LX Hausys te wahanga maakete nui rawa atu i te waahanga matapihi mo nga kaupapa hoko whare i Korea. It also has strengths in high value-added product lines such as marble kitchen sinks and PF insulation materials.

And Hansen has an overwhelming advantage in the Korean retail market. Hansen started with kitchen furniture in 1970, then began supplying interior furniture in 1997 and has expanded its business to include building materials such as bathrooms, matapihi me nga papa. It is currently the No. 1 market player in kitchen furniture and interior furniture in Korea. Ko ona kaihoko matua, quality stores and a number of stores are the most important reasons to attract the acquirer.

E ai ki nga korero a te hunga pāpāho Korea, Hansen has showrooms and mega experience centers in 15 key locations in the region, including Bangbae-dong, Seocho-gu, Seoul and Nunhyeon-dong, Gangnam-gu, Daegu, Pangyo-dong, and Hanam-si, Kore. They exclusively supply Hansen products and have 550 online stores for re-house remodeling business, 240 kitchen furniture stores and 80 flagship interior design stores.

Hansen employs 8,000 remodeling construction professionals and 2,500 interior design sales associates. Ko nga hoko a te kamupene i tera tau (267.5 piriona riro) neke atu i te tapawha mai i te tau o mua (65 piriona riro), the highest performance since its founding. Ko tana hongere ipurangi, Hansen Mall, e whakarato ana i nga korero mo te whakarite kaainga hou, moving houses, children’s rooms, etc., has achieved positive sales growth since the first quarter of last year. I tenei wa ka kukume 3 miriona nga kaihoko ia marama.

Sales of its B2C (remodeling and kitchen) division increased by 23% tau-i-tau i roto i 2020. O tenei, Whare-Re-Hore, which provides total remodeling solutions, tupu e 33.3%. No te 2020, Hansen’s kitchen sales for second-hand homes account for 27.5% o nga hokonga katoa. Combined with 30.6 percent of online and offline sales from the sale of furniture and home furnishings, the B2C business accounted for 69.1 ōrau.

Hansen’s revenue for FY2020

Kitchen and bathroom information according to public data collation

I te hauwhā tuarua o 2021, sales and operating profit increased 9.6 ōrau me 22.6 ōrau, ia, compared with the prior year. Remodeling segment sales increased 24.6 ōrau tau-i-tau.

Hansen 2021 first half results

Kitchen and bathroom information according to public data collation

Ahakoa te tipu o te rahi, Hansen’s overseas subsidiaries did not perform as well as expected. Sales growth at Hansen’s U.S. and China subsidiaries has also slowed each year for the past three years. I tērā tau, sales at the two subsidiaries declined 10.2 ōrau me 3.9 ōrau, ia, while the China subsidiary experienced a double-digit decline. The decline also continued in the first and second quarters of this year with negative growth of 17.3 ōrau me 45.7 ōrau.

Hansen has been in China since the early 1990s. I roto 1995, it set up Beijing Hansen Home Products Co., Ltd. in Beijing and invested in a cabinet production plant to undertake engineering business, and joint with the head of the pan-home industry to develop some engineering projects.

Kitchen and bathroom information query enterprise search found that the shareholders of Beijing Hansen Home Products Co., Ltd. Hansen (Haina) Te haumi Co., Ltd. increased its registered capital in 2020, but this year Beijing Hansen Home Products Co., Ltd. in February legal representative, nga kaiwhakahaere, shareholders and other members of the successive changes.

It is worth noting that earlier this year there were media reports that most of the Korean executives of Hanson Korea stationed in China have been withdrawn one after another at the end of 2018 me te moata 2019. Some of the Chinese employees in China are looking for their next homes, and some have even found their next homes, pending only the arrival of significant layoff compensation.

Ko te whakaaetanga i whakapuakihia i mua mo te IMM ki te whiwhi a 30.21% E ai ki te korero, he nui te utu mo te tiiki me te mana whakahaere 1.5 trillion won (RMB 8.3 piriona).

Ka arotakehia e IMM a Lotte's me LX Hausys’ investments and identify partners as early as mid-September. I tenei wa, Kua panui mana a Lotte ko tera “te whakaaro ki te whai waahi” a kua panuitia e LX Hausys ka haumi 300 billion won as a strategic investment. After the acquisition of Hanson is completed, Kei te tumanako a IMM ki te whakawhanake i a ia hei kaiwhakahaere nui rawa atu i te maakete kaainga-a-ipurangi me te tuimotu.