Kaweake | Te Taatari Whakataetae Matua o te Maakete Panui Paariki a Europe, Tokoiti nga Kaihanga, He maha nga Waitohu

Te Ahumahi Kihini me te Rūma kaukau Mainstream Media Kitchen and Bathroom Information

Some of the data in this article are from Housetech, and we hope it will be helpful for exporters.

E ai ki nga ripoata a French French, i roto noa i te tekau tau, Ko nga papa kaukau he mea hanga mai i nga mea waihanga penei i te kiriaku me te kapia kua nohoia te nuinga o te maakete French. The market for shower trays made of ceramic and cast iron materials has shrunk.

Na te kore o nga uku paru, kohatu me etahi atu wheketere i Parani, the products of related materials are concentrated in the southern European region. No reira, from acrylic to PVC and other synthetic materials manufactured sanitary ware to flood the local market. Ko Spain anake he maha nga wheketere, ko te nuinga o enei e ahu atu ana ki te kaweake, tae atu ki nga waahi ua, taonga, etahi atu taputapu kaukau, etc.

Shower trays have many brands but few manufacturers

But in terms of shower trays as a category, he maha nga tohu kei runga i te maakete, but not many manufacturers producing them. There are four main factories producing them, Marmite, Acquabella, McBath me F&Pāt. The largest of them is Marmite in Poland. The company mainly OEMs for other brands and supplies to local building materials supermarkets and distributors. The company’s turnover in 2020 kei te 170 miriona euros. Ko enei tokowha kei te whai waahi nui ki te maakete i roto i te waahanga kaukau miihini o te rohe, me 60-80% of the market share in synthetic shower trays.

Pera i te matara te whanaketanga o te ahumahi paepae ua rohe he āwangawanga, the overall sanitary ware companies that come online in the shower tray category still face many problems in actual production and are relatively less competitive compared to companies specializing in shower trays. Tuarua, most of the private label shower trays are still produced in Europe. It is worth noting that the number of shower trays exported from Asia (ko Haina te nuinga) to Europe has a tendency to increase.

According to Kitchen News observation, the old shower chassis is gradually phased out due to the complexity of maintenance and the popularity of the minimalist style of showers. I roto i nga tau e rima kua hipa, the minimalist shower tray began to show growth. In addition to the original single category export manufacturers, shower manufacturers such as Laibodun are targeting this change in the European market and are beginning to bring auxiliary product categories online for their main categories. I tenei wa, a small portion of domestic shower trays are used for domestic home improvement market, and most of them are exported overseas.

Kitchen and bathroom information query customs data learned that the total value of China’s exports to France (HS: 73249000, 39221000) of plastic and cast iron sanitary ware products containing shower trays in 2020 ko 98,039,292 yuan, me te nui katoa o 6536913 kg.

Parani

A major consumer of synthetic products

Ko Parani te whenua Pakeha me te pai rawa atu o te whakaurunga o nga rawa waihanga, not only for vanity tops, but also for shower trays. The increase in building material superstores has “boosted the diversification of the French sanitary ware industry” and has complemented the market beyond the original ceramic sanitary ware due to the nature of synthetic materials themselves.

Tino, has the synthetic material become the main sanitary ware material in France? According to the French Sanitary Association Afisb research shows that it is. But there are other studies that ceramic still holds a major market share. Afisb’s data showed that the market size of the shower tray is between 1.1 miriona me 1.2 miriona mongamonga, o enei 45% he uku me 50% Ko te maakete mo nga rawa waihanga penei i te kiriaku me te kapia. And the sales are about 120,000 mongamonga. (Quick link: Raraunga | French bathroom market declines by 5.4% i roto 2020)

Synthetic shower trays are beginning to be used on a large scale in new local housing. in addition to shower enclosures replacing bathtubs, materials such as acrylic shower trays are replacing ceramic shower trays on a growing scale. kinedo is well positioned in this market.

Na nga whakaritenga taiao penei i te kore tuku waro, the number of energy-intensive ceramic factories in France is decreasing. There is only one sanitary ceramic factory left on the regulation. No reira, except for synthetic materials such as acrylic, the market share of ceramic materials is gradually shrinking. I tenei wa, the French ceramic shower tray market is dominated by two brands: Geberit me VitrA (mahi OEM hoki). Maka rino paepae ua, I tetahi atu taha, kei te pupuri tonu i tetahi waahanga o te maakete, with sales volumes between 5,000 a 8,000 wae. They are supplied by Roca, Kaldewei and Bette.

Personalized demand grows in Europe

There is a big market for customization

I muri i nga tau maha o te whakaritenga ferment i te maakete Hainamana, basically most of the major companies are offering customized solution solutions. And in Europe, kei te piki hoki te ahua o te whakaritenga.

Na te whakaaro arorau me muri-hoko, existing European manufacturers are planning to further improve the wear and impact resistance of synthetic shower trays and reduce their weight. He wero tonu tenei mo nga kaiwhakauru. Ko te rahi rongonui o naianei ko 120 x 90 cm me te taumaha i waenganui 40 a 50 kg. Heoi ano, too little weight can affect the look and feel and the experience of using it. Flight, Kinedo me Aquarine (Toplax) dominate among diverse synthetic materials such as ABS, polyurethane, rauemi PET hangarua mai i nga potae pounamu kirihou, resins and more. At this year’s Shanghai Kitchen & Patehepa Whakaatu, Kihini & Bath Information also noted the growth in the number of transparent colored sanitary ware made of resin materials, with most bathroom cabinets and overall sanitary ware booths paired with resin material sanitary ware such as large red transparent bathtubs and dark curry transparent basins. It is reported that there are few domestic manufacturers chatting about the manufacture of resin sanitary ware.

Ka mutu, it is worth noting that the trend of personalized demand in Europe is growing.

Due to the growth of personalized product trading, safe delivery is becoming more and more important for manufacturers due to storage and transportation considerations. I tua atu, mo te utu kotahi, service is becoming increasingly important in a highly competitive market. I taua wa ano, Ko te tauhokohoko-e pakeha kei te turaki i nga rama taputapu parukore o te rohe ki te whakatuwhera i nga huarahi hoko hou.

The main competitors in the French shower tray industry : Acquabella, Agha, KAW, Allibert, Whakawhitiwhiti, Althea Ceramica, Ambiance Bath, Aquarine, Kahurangi, Bette, Bosnor, Kokirikiri, I roa a Doccia, W&Pāt, Fiora, Geberit, Tohaina Godard , Pouaka wai, Hi-Mac, Peke, Paerewa pai, Jackoboard, Karari, Kinedo, Krone na LG Industries, Lazer, Leda, LG Ahumahi, Huānga Lux, Marmite, Marmox, McBath, Nicos (Te tipu tioata), Tauhou, Hou, Porcelanosa, Kaupapa Profile, Profiltek, Quare Design, Roca, Anake, Hauora, Sanswiss, Te parapara, Schulte, Sensea, SolidSoft, Villeroy & Boch. Karaehe, Kua, Wirquin Pro……