Жинхэнэ гал тогоо, угаалгын өрөөний үйлдвэрлэлийн үндсэн мэдээллийн хэрэгсэл Гал тогоо, угаалгын өрөөний мэдээлэл
The acquisition war for Korea’s largest home furnishing company is heating up.
With the addition of Korean retail giant, LX групп, the competition for the acquisition of Hanson Home is intensifying. Өмнөхөн, Өмнөд Солонгосын Shinsegae их дэлгүүр, Hyundai Furniture (Hyundai Livart), Hyundai их дэлгүүрийн охин компани, and South Korea’s Lotte announced their intention to jointly acquire Hanson with South Korea’s private equity IMM PrivateEquity (IMM). But the acquisition camp is expanding with the addition of LXHausys, LX группын эзэмшдэг барилгын материалын компани (LG-ийн нэг хэсэг), Солонгосын шилдэгүүдийн нэг 50 корпорацийн бүлгүүд.

If LX Hausys acquires Hansen, the top-ranked company in the interior design and building materials industry, the landscape of the Korean building materials and interior design industry will undergo a huge shakeup, and the market shares of the top companies will be recalculated.
Солонгосын хэвлэлд мэдээлсэн байна, LX Hausys held a board meeting on September 6 and announced that it will invest 300 тэрбум вон (юань 1.7 тэрбум) as a strategic investor in a private equity fund that IMM plans to set up to acquire Hanson. Гэсэн хэдий ч, эцсийн хөрөнгө оруулалт хараахан батлагдаагүй байна.
Лотте, Shinsegae and Hyundai Department Store Group have announced their plans to participate in the acquisition. LX Hausys is considered to have the most competitive advantage considering the synergy with Hanson’s business.
With the recent spin-off of LX Group from LG Group, its business scope has expanded from traditional construction materials to the whole house. Building materials account for about 70% LX Hausys’ шиллол үйлчилгээ, цонхыг бүрхэх, хаалганууд, шал, хавтан, artificial marble, гэх мэт. The division’s sales in the second quarter of this year were KRW 659.6 тэрбум, дээш 25% жилээс жилд. LX Hausys нь Солонгос дахь үл хөдлөх хөрөнгийн төслүүдийн цонхны ангилалд хамгийн том зах зээлд эзлэх байр суурийг эзэлдэг. It also has strengths in high value-added product lines such as marble kitchen sinks and PF insulation materials.

And Hansen has an overwhelming advantage in the Korean retail market. Hansen started with kitchen furniture in 1970, then began supplying interior furniture in 1997 and has expanded its business to include building materials such as bathrooms, цонх, шал. It is currently the No. 1 market player in kitchen furniture and interior furniture in Korea. Түүний гол дилерүүд, quality stores and a number of stores are the most important reasons to attract the acquirer.
Солонгосын хэвлэлд мэдээлсэн байна, Hansen has showrooms and mega experience centers in 15 key locations in the region, including Bangbae-dong, Сочо-гу, Seoul and Nunhyeon-dong, Ганнам-гу, Daegu, Пангио-донг, and Hanam-si, Солонгос. They exclusively supply Hansen products and have 550 online stores for re-house remodeling business, 240 kitchen furniture stores and 80 flagship interior design stores.
Hansen employs 8,000 remodeling construction professionals and 2,500 interior design sales associates. Компанийн өнгөрсөн жилийн борлуулалт (267.5 тэрбум вон) өмнөх оныхоос дөрөв дахин өссөн байна (65 тэрбум вон), the highest performance since its founding. Түүний онлайн суваг, Hansen Mall, шинэ орон сууцыг өөрчлөх талаар мэдээлэл өгдөг, moving houses, children’s rooms, гэх мэт., has achieved positive sales growth since the first quarter of last year. Энэ нь одоогоор татагдаж байна 3 сард сая үйлчлүүлэгч.
Sales of its B2C (remodeling and kitchen) division increased by 23% жилийн жил 2020. Үүнээс, Дахин байшин, which provides total remodeling solutions, -аар өссөн 33.3%. байдлаар 2020, Hansen’s kitchen sales for second-hand homes account for 27.5% нийт борлуулалтын. Combined with 30.6 percent of online and offline sales from the sale of furniture and home furnishings, the B2C business accounted for 69.1 хувь.
Hansen’s revenue for FY2020
| Нягтлан бодох бүртгэлийн үндсэн өгөгдөл | 2020 | 2019 |
| Орлого | 2,067,469 | 1,698,372 |
| Gross Profit | 542,309 | 473,522 |
| Үйл ажиллагааны ашиг | 93,107 | 55,772 |
| Татвар төлөхөөс өмнөх орлого | 95,490 | 74,459 |
| Net Income Growth | 66,841 | 42,715 |
| Нийт хөрөнгийн өсөлт | 1,229,510 | 1,202,638 |
| Growth in total liabilities | 600,608 | 589,339 |
| Нийт хувьцаа эзэмшигчдийн тоо | 628,902 | 613,299 |
| УРТ | 5.3% | 3.6% |
| Сардар | 10.4% | 7.0% |
| Total Current Ratio | 118.5% | 117.5% |
| Total Debt Ratio | 95.6% | 96.1% |
| Нийт зээл болон өрийн бичиг | 5.4% | 5.6% |
| Earnings per share | 3,766 | 2,423 |
| Dividend per share | 1,300 | 1,200 |
Kitchen and bathroom information according to public data collation
оны хоёрдугаар улиралд 2021, sales and operating profit increased 9.6 хувь ба 22.6 хувь, тус тусын, compared with the prior year. Remodeling segment sales increased 24.6 жилийн өмнөхөөс хувиар.
Hansen 2021 first half results
| Major Accounting Data | '20.2Q | '20.3Q | '20.4Q | 71.1Q | *21.2Q | Increase |
| Борлуулалт | 5,190 | 5,037 | 5,521 | 5,531 | 5,687 | +9.6% |
| Үйл ажиллагааны ашиг
Profit before tax |
226 | 237 | 296 | 252 | 277 | +22.6% |
| 4.3% | 4.7% | 5.4% | 4.6% | 4.9% | +0.6%х | |
| Profit and loss for the period
Major Accounting Data |
211 | 266 | 300 | 269 | 321 | +52.1% |
| 4.1% | 5.3% | 5.4% | 4.9% | 5.6% | +1.5%х | |
| Борлуулалт | 145 | 190 | 203 | 196 | 243 | +67.6% |
| 2.8% | 3.8% | 3.7% | 3.6% | 4.3% | +1.5%х |
| Channels | '20.2Q | '20.3Q | '20.4Q | 71.1Q | '21.2Q | Increase |
| Remodeling | 1,911 | 1,998 | 2,291 | 2,080 | 2,382 | +24.6% |
| Гэр | 1,558 | 1,576 | 1,758 | 1,902 | 1,671 | +7.0% |
| B2B | 1,087 | 963 | 973 | 1,047 | 1,079 | -0.8% |
| Бусад | 634 | 500 | 499 | 502 | 555 | -12.4% |
Kitchen and bathroom information according to public data collation
Хэмжээний өсөлтийг үл харгалзан, Hansen’s overseas subsidiaries did not perform as well as expected. Sales growth at Hansen’s U.S. and China subsidiaries has also slowed each year for the past three years. Өнгөрсөн жил, sales at the two subsidiaries declined 10.2 хувь ба 3.9 хувь, тус тусын, while the China subsidiary experienced a double-digit decline. The decline also continued in the first and second quarters of this year with negative growth of 17.3 хувь ба 45.7 хувь.
Hansen has been in China since the early 1990s. онд 1995, it set up Beijing Hansen Home Products Co., Ltd. in Beijing and invested in a cabinet production plant to undertake engineering business, and joint with the head of the pan-home industry to develop some engineering projects.


Kitchen and bathroom information query enterprise search found that the shareholders of Beijing Hansen Home Products Co., Ltd. Hansen (Хятад) Хөрөнгө оруулалтын компани, Ltd. increased its registered capital in 2020, but this year Beijing Hansen Home Products Co., Ltd. in February legal representative, захирлууд, shareholders and other members of the successive changes.
It is worth noting that earlier this year there were media reports that most of the Korean executives of Hanson Korea stationed in China have been withdrawn one after another at the end of 2018 ба эрт 2019. Some of the Chinese employees in China are looking for their next homes, and some have even found their next homes, pending only the arrival of significant layoff compensation.
IMM-г худалдан авахаар өмнө нь зарласан гэрээ a 30.21% гадасны болон менежментийн эрхийг үнэ цэнэтэй гэж мэдээлж байна 1.5 их наяд вон (юань 8.3 тэрбум).
IMM нь Lotte's болон LX Hausys компаниудыг хянана’ investments and identify partners as early as mid-September. Одоогоор, Лотте үүнийг албан ёсоор зарлав “оролцоог авч үзэх” болон LX Hausys хөрөнгө оруулалт хийхээ мэдэгдлээ 300 billion won as a strategic investment. After the acquisition of Hanson is completed, IMM нь үүнийг онлайн болон офлайн дотоод гэрийн зах зээлд хамгийн том оператор болгон хөгжүүлнэ гэж найдаж байна.
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