Экспорт | Европын шүршүүрийн тавиурын зах зээлийн гол өрсөлдөгчийн шинжилгээ, Цөөхөн үйлдвэрлэгчид, Олон брэндүүд

Гал тогоо, угаалгын өрөөний үйлдвэрлэлийн гол мэдээллийн хэрэгсэл Гал тогоо, угаалгын өрөөний мэдээлэл

Some of the data in this article are from Housetech, and we hope it will be helpful for exporters.

Францын хэвлэл мэдээллийн хэрэгслүүдийн мэдээлснээр, арван жилийн дотор, Нийлэг, давирхай зэрэг синтетик материалаар хийсэн шүршүүрийн тавиурууд Францын зах зээлийн ихэнх хэсгийг эзэлдэг.. The market for shower trays made of ceramic and cast iron materials has shrunk.

Ариун цэврийн шаардлага хангасан керамик эдлэл байхгүйгээс, Франц дахь чулуун болон бусад үйлдвэрүүд, the products of related materials are concentrated in the southern European region. Тиймээс, from acrylic to PVC and other synthetic materials manufactured sanitary ware to flood the local market. Испанид л гэхэд хэдэн арван үйлдвэр бий, ихэнх нь экспортод чиглэсэн байдаг, шүршүүрийн кабин орно, тавилга, угаалгын өрөөний бусад засварчид, гэх мэт.

Shower trays have many brands but few manufacturers

But in terms of shower trays as a category, зах зээл дээр олон брэнд байдаг, but not many manufacturers producing them. There are four main factories producing them, Мармит, Аквабелла, Макбат ба Ф&Д. The largest of them is Marmite in Poland. The company mainly OEMs for other brands and supplies to local building materials supermarkets and distributors. The company’s turnover in 2020 байна 170 сая евро. Эдгээр дөрөв нь орон нутгийн инженерийн угаалгын өрөөний зах зээлийн томоохон хувийг эзэлдэг, хамт 60-80% of the market share in synthetic shower trays.

Орон нутгийн шүршүүрийн тавиурын үйлдвэрлэлийн хөгжлийн тухайд, the overall sanitary ware companies that come online in the shower tray category still face many problems in actual production and are relatively less competitive compared to companies specializing in shower trays. Хоёрдугаарт, most of the private label shower trays are still produced in Europe. It is worth noting that the number of shower trays exported from Asia (голчлон Хятад) to Europe has a tendency to increase.

According to Kitchen News observation, the old shower chassis is gradually phased out due to the complexity of maintenance and the popularity of the minimalist style of showers. Сүүлийн таван жилийн дотор, the minimalist shower tray began to show growth. In addition to the original single category export manufacturers, shower manufacturers such as Laibodun are targeting this change in the European market and are beginning to bring auxiliary product categories online for their main categories. Одоогоор, a small portion of domestic shower trays are used for domestic home improvement market, and most of them are exported overseas.

Kitchen and bathroom information query customs data learned that the total value of China’s exports to France (HS: 73249000, 39221000) of plastic and cast iron sanitary ware products containing shower trays in 2020 байсан 98,039,292 юань, нийт тоо хэмжээтэй 6536913 кг.

Франц

A major consumer of synthetic products

Франц бол синтетик материалыг хамгийн сайн нэгтгэсэн Европын орон юм, not only for vanity tops, but also for shower trays. The increase in building material superstores has “boosted the diversification of the French sanitary ware industry” and has complemented the market beyond the original ceramic sanitary ware due to the nature of synthetic materials themselves.

Тэгэхээр, has the synthetic material become the main sanitary ware material in France? According to the French Sanitary Association Afisb research shows that it is. But there are other studies that ceramic still holds a major market share. Afisb’s data showed that the market size of the shower tray is between 1.1 сая ба 1.2 сая ширхэг, үүнээс 45% керамик ба 50% нийлэг, давирхай зэрэг синтетик материалын зах зээл юм. And the sales are about 120,000 жижиг хэрэгсэл. (Quick link: Өгөгдөл | French bathroom market declines by 5.4% in 2020)

Synthetic shower trays are beginning to be used on a large scale in new local housing. in addition to shower enclosures replacing bathtubs, materials such as acrylic shower trays are replacing ceramic shower trays on a growing scale. kinedo is well positioned in this market.

Нүүрстөрөгчийн хий ялгаруулахгүй байх зэрэг байгаль орчны шаардлагын улмаас, the number of energy-intensive ceramic factories in France is decreasing. There is only one sanitary ceramic factory left on the regulation. Тиймээс, except for synthetic materials such as acrylic, the market share of ceramic materials is gradually shrinking. Одоогоор, the French ceramic shower tray market is dominated by two brands: Geberit ба VitrA (мөн OEM хийж байна). Цутгамал төмөр шүршүүрийн тавиур, нөгөө талаас, зах зээлийн тодорхой хэсгийг хадгалсаар байна, with sales volumes between 5,000 болон 8,000 улс. They are supplied by Roca, Kaldewei and Bette.

Personalized demand grows in Europe

There is a big market for customization

Хэдэн жилийн турш өөрчлөн тохируулсны дараа Хятадын зах зээлд, basically most of the major companies are offering customized solution solutions. And in Europe, өөрчлөн тохируулах чиг хандлага мөн нэмэгдэж байна.

Ложистик болон борлуулалтын дараах асуудлуудаас шалтгаалж, existing European manufacturers are planning to further improve the wear and impact resistance of synthetic shower trays and reduce their weight. Энэ нь суулгагчдад бэрхшээлтэй хэвээр байна. Одоогийн алдартай хэмжээ нь 120 x 90 см ба жингийн хооронд байна 40 болон 50 кг. Гэсэн хэдий ч, too little weight can affect the look and feel and the experience of using it. Flight, Кинедо ба Акварин (Топлакс) dominate among diverse synthetic materials such as ABS, полиуретан, хуванцар савны тагнаас дахин боловсруулсан PET материал, resins and more. At this year’s Shanghai Kitchen & Усанд орох шоу, Гал тогоо & Bath Information also noted the growth in the number of transparent colored sanitary ware made of resin materials, with most bathroom cabinets and overall sanitary ware booths paired with resin material sanitary ware such as large red transparent bathtubs and dark curry transparent basins. It is reported that there are few domestic manufacturers chatting about the manufacture of resin sanitary ware.

Эцэст нь, it is worth noting that the trend of personalized demand in Europe is growing.

Due to the growth of personalized product trading, safe delivery is becoming more and more important for manufacturers due to storage and transportation considerations. Нэмж хэлэхэд, ижил үнээр, service is becoming increasingly important in a highly competitive market. Үүний зэрэгцээ, Европын цахим худалдаа нь орон нутгийн ариун цэврийн хэрэглэлийн брэндүүдийг борлуулалтын шинэ суваг нээхэд түлхэж байна.

The main competitors in the French shower tray industry : Аквабелла, Агаа, KAW, Alllibert, Альтернатив, Althea Ceramica, Усанд орох орчин, Акварин, Цэнхэр, Бетте, Bosnor, Колакрил, Doccia үргэлжилсэн, Ф&Д, Фиора, Геберит, Годардын хуваарилалт , Гидробокс, Hi-Mac, Үсрэх, Хамгийн тохиромжтой стандарт, Jackoboard, Халдей, Кинедо, LG Industries компанийн Krone, Лазер, Кинолид, LG Industries, Люкс элементүүд, Мармит, Мармокс, Макбат, Никос (Кристал ургамал), Шинэлж нь, Шинэ, Porcelanosa, Профайл үзэл баримтлал, Profiltek, Quare Design, Рока, Зөвхөн, Эрүүл, Сансвейцарь, Скараб, Шульте, Сенси, SolidSoft, Виллерой & Бох. Oxra, Байна, Wirquin Pro……