कोरियन दिग्गजांची संख्या यात सामील झाली 8.3 अब्ज युआन “हॅन्सन गृह संपादन युद्ध”, चिनी बाजारपेठेत मोठी घसरण होत आहे.

मूळ स्वयंपाकघर आणि स्नानगृह उद्योग मुख्य प्रवाहातील मीडिया किचन आणि स्नानगृह माहिती

The acquisition war for Korea’s largest home furnishing company is heating up.

With the addition of Korean retail giant, एलएक्स ग्रुप, the competition for the acquisition of Hanson Home is intensifying. पूर्वी, दक्षिण कोरियाचे शिनसेगे डिपार्टमेंट स्टोअर, Hyundai Furniture (ह्युंदाई लिवार्ट), Hyundai डिपार्टमेंट स्टोअरची उपकंपनी, and South Korea’s Lotte announced their intention to jointly acquire Hanson with South Korea’s private equity IMM PrivateEquity (IMM). But the acquisition camp is expanding with the addition of LXHausys, LX ग्रुपच्या मालकीची एक बांधकाम साहित्य कंपनी (एकदा एलजीचा भाग), कोरियाच्या शीर्षांपैकी एक 50 कॉर्पोरेट गट.

If LX Hausys acquires Hansen, the top-ranked company in the interior design and building materials industry, the landscape of the Korean building materials and interior design industry will undergo a huge shakeup, and the market shares of the top companies will be recalculated.

कोरियन मीडियानुसार, LX Hausys held a board meeting on September 6 and announced that it will invest 300 अब्ज जिंकले (RMB 1.7 अब्ज) as a strategic investor in a private equity fund that IMM plans to set up to acquire Hanson. तथापि, अंतिम गुंतवणुकीची अद्याप पुष्टी झालेली नाही.

लोटे, Shinsegae and Hyundai Department Store Group have announced their plans to participate in the acquisition. LX Hausys is considered to have the most competitive advantage considering the synergy with Hanson’s business.

With the recent spin-off of LX Group from LG Group, its business scope has expanded from traditional construction materials to the whole house. Building materials account for about 70% LX Hausys चे’ विक्री, खिडक्या झाकणे, दरवाजे, फ्लोअरिंग, पटल, artificial marble, इ. The division’s sales in the second quarter of this year were KRW 659.6 अब्ज, वर 25% वर्षानुवर्षे. कोरियामधील रिअल इस्टेट प्रकल्पांसाठी विंडो श्रेणीमध्ये LX Hausys चा सर्वात मोठा बाजार हिस्सा आहे. It also has strengths in high value-added product lines such as marble kitchen sinks and PF insulation materials.

And Hansen has an overwhelming advantage in the Korean retail market. Hansen started with kitchen furniture in 1970, then began supplying interior furniture in 1997 and has expanded its business to include building materials such as bathrooms, खिडक्या आणि फ्लोअरिंग. It is currently the No. 1 market player in kitchen furniture and interior furniture in Korea. त्याचे मुख्य डीलर्स, quality stores and a number of stores are the most important reasons to attract the acquirer.

कोरियन मीडिया रिपोर्टनुसार, Hansen has showrooms and mega experience centers in 15 key locations in the region, including Bangbae-dong, Seocho-gu, Seoul and Nunhyeon-dong, गंगनाम-गु, Daegu, पंग्यो-डोंग, and Hanam-si, कोरिया. They exclusively supply Hansen products and have 550 online stores for re-house remodeling business, 240 kitchen furniture stores and 80 flagship interior design stores.

Hansen employs 8,000 remodeling construction professionals and 2,500 interior design sales associates. गेल्या वर्षी कंपनीची विक्री (267.5 अब्ज जिंकले) मागील वर्षाच्या तुलनेत चौपटीने जास्त (65 अब्ज जिंकले), the highest performance since its founding. त्याचे ऑनलाइन चॅनेल, Hansen Mall, जे नवीन घरे सानुकूलित करण्याबद्दल माहिती प्रदान करते, moving houses, children’s rooms, इ., has achieved positive sales growth since the first quarter of last year. हे सध्या आकर्षित करते 3 दरमहा दशलक्ष ग्राहक.

Sales of its B2C (remodeling and kitchen) division increased by 23% वर्ष-दर-वर्षात 2020. यापैकी, पुन्हा घर, which provides total remodeling solutions, द्वारे वाढले 33.3%. च्या प्रमाणे 2020, Hansen’s kitchen sales for second-hand homes account for 27.5% एकूण विक्रीचे. Combined with 30.6 percent of online and offline sales from the sale of furniture and home furnishings, the B2C business accounted for 69.1 टक्के.

Hansen’s revenue for FY2020

Kitchen and bathroom information according to public data collation

च्या दुसऱ्या तिमाहीत 2021, sales and operating profit increased 9.6 टक्के आणि 22.6 टक्के, अनुक्रमे, compared with the prior year. Remodeling segment sales increased 24.6 वर्ष-दर-वर्ष टक्के.

Hansen 2021 first half results

Kitchen and bathroom information according to public data collation

आकारात वाढ असूनही, Hansen’s overseas subsidiaries did not perform as well as expected. Sales growth at Hansen’s U.S. and China subsidiaries has also slowed each year for the past three years. गेल्या वर्षी, sales at the two subsidiaries declined 10.2 टक्के आणि 3.9 टक्के, अनुक्रमे, while the China subsidiary experienced a double-digit decline. The decline also continued in the first and second quarters of this year with negative growth of 17.3 टक्के आणि 45.7 टक्के.

Hansen has been in China since the early 1990s. मध्ये 1995, it set up Beijing Hansen Home Products Co., लि. in Beijing and invested in a cabinet production plant to undertake engineering business, and joint with the head of the pan-home industry to develop some engineering projects.

Kitchen and bathroom information query enterprise search found that the shareholders of Beijing Hansen Home Products Co., लि. Hansen (चीन) गुंतवणूक कं., लि. increased its registered capital in 2020, but this year Beijing Hansen Home Products Co., लि. in February legal representative, संचालक, shareholders and other members of the successive changes.

It is worth noting that earlier this year there were media reports that most of the Korean executives of Hanson Korea stationed in China have been withdrawn one after another at the end of 2018 आणि लवकर 2019. Some of the Chinese employees in China are looking for their next homes, and some have even found their next homes, pending only the arrival of significant layoff compensation.

IMM साठी पूर्वी जाहीर केलेला करार a अधिग्रहण करण्यासाठी 30.21% भागभांडवल आणि व्यवस्थापन अधिकार कथितपणे किमतीचे आहेत 1.5 ट्रिलियन जिंकले (RMB 8.3 अब्ज).

IMM Lotte's आणि LX Hausys चे पुनरावलोकन करेल’ investments and identify partners as early as mid-September. सध्या, असल्याचे लोटे यांनी अधिकृतपणे जाहीर केले आहे “सहभागाचा विचार करता” आणि LX Hausys ने घोषणा केली आहे की ते गुंतवणूक करेल 300 billion won as a strategic investment. After the acquisition of Hanson is completed, IMM ऑनलाइन आणि ऑफलाइन इनडोअर होम मार्केटमधील सर्वात मोठे ऑपरेटर म्हणून विकसित होण्याची अपेक्षा करते.