Industri Dapur Dan Bilik Mandi Asal Media Arus Perdana Maklumat Dapur Dan Bilik Mandi
The acquisition war for Korea’s largest home furnishing company is heating up.
With the addition of Korean retail giant, Kumpulan LX, the competition for the acquisition of Hanson Home is intensifying. Sebelum ini, Gedung Beli-belah Shinsegae Korea Selatan, Hyundai Furniture (Hyundai Livart), anak syarikat Hyundai Department Store, and South Korea’s Lotte announced their intention to jointly acquire Hanson with South Korea’s private equity IMM PrivateEquity (IMM). But the acquisition camp is expanding with the addition of LXHausys, sebuah syarikat bahan binaan yang dimiliki oleh LX Group (pernah menjadi sebahagian daripada LG), salah satu top Korea 50 kumpulan korporat.

If LX Hausys acquires Hansen, the top-ranked company in the interior design and building materials industry, the landscape of the Korean building materials and interior design industry will undergo a huge shakeup, and the market shares of the top companies will be recalculated.
Menurut media Korea, LX Hausys held a board meeting on September 6 and announced that it will invest 300 bilion won (RMB 1.7 bilion) as a strategic investor in a private equity fund that IMM plans to set up to acquire Hanson. Namun begitu, pelaburan akhir masih belum disahkan.
Lotte, Shinsegae and Hyundai Department Store Group have announced their plans to participate in the acquisition. LX Hausys is considered to have the most competitive advantage considering the synergy with Hanson’s business.
With the recent spin-off of LX Group from LG Group, its business scope has expanded from traditional construction materials to the whole house. Building materials account for about 70% daripada LX Hausys’ jualan, menutup tingkap, pintu, lantai, panel, artificial marble, dan lain-lain. The division’s sales in the second quarter of this year were KRW 659.6 bilion, naik 25% tahun ke tahun. LX Hausys mempunyai bahagian pasaran terbesar dalam kategori tingkap untuk projek hartanah di Korea. It also has strengths in high value-added product lines such as marble kitchen sinks and PF insulation materials.

And Hansen has an overwhelming advantage in the Korean retail market. Hansen started with kitchen furniture in 1970, then began supplying interior furniture in 1997 and has expanded its business to include building materials such as bathrooms, tingkap dan lantai. It is currently the No. 1 market player in kitchen furniture and interior furniture in Korea. Peniaga terasnya, quality stores and a number of stores are the most important reasons to attract the acquirer.
Menurut laporan media Korea, Hansen has showrooms and mega experience centers in 15 key locations in the region, including Bangbae-dong, Seocho-gu, Seoul and Nunhyeon-dong, Gangnam-gu, Daegu, Pangyo-dong, and Hanam-si, Korea. They exclusively supply Hansen products and have 550 online stores for re-house remodeling business, 240 kitchen furniture stores and 80 flagship interior design stores.
Hansen employs 8,000 remodeling construction professionals and 2,500 interior design sales associates. Jualan syarikat tahun lepas (267.5 bilion won) lebih daripada empat kali ganda daripada tahun sebelumnya (65 bilion won), the highest performance since its founding. Saluran dalam taliannya, Hansen Mall, yang menyediakan maklumat mengenai menyesuaikan rumah baharu, moving houses, children’s rooms, dll., has achieved positive sales growth since the first quarter of last year. Ia pada masa ini menarik 3 juta pelanggan setiap bulan.
Sales of its B2C (remodeling and kitchen) division increased by 23% tahun ke tahun dalam 2020. Daripada ini, Rumah Semula, which provides total remodeling solutions, berkembang dengan 33.3%. Setakat 2020, Hansen’s kitchen sales for second-hand homes account for 27.5% daripada jumlah jualan. Combined with 30.6 percent of online and offline sales from the sale of furniture and home furnishings, the B2C business accounted for 69.1 peratus.
Hansen’s revenue for FY2020
| Data Perakaunan Utama | 2020 | 2019 |
| Hasil | 2,067,469 | 1,698,372 |
| Gross Profit | 542,309 | 473,522 |
| Keuntungan operasi | 93,107 | 55,772 |
| Pendapatan sebelum cukai | 95,490 | 74,459 |
| Net Income Growth | 66,841 | 42,715 |
| Pertumbuhan dalam jumlah aset | 1,229,510 | 1,202,638 |
| Growth in total liabilities | 600,608 | 589,339 |
| Jumlah bilangan pemegang saham | 628,902 | 613,299 |
| PANJANG | 5.3% | 3.6% |
| Roe | 10.4% | 7.0% |
| Total Current Ratio | 118.5% | 117.5% |
| Total Debt Ratio | 95.6% | 96.1% |
| Jumlah pinjaman dan bon yang perlu dibayar | 5.4% | 5.6% |
| Earnings per share | 3,766 | 2,423 |
| Dividend per share | 1,300 | 1,200 |
Kitchen and bathroom information according to public data collation
Pada suku kedua 2021, sales and operating profit increased 9.6 peratus dan 22.6 peratus, masing-masing, compared with the prior year. Remodeling segment sales increased 24.6 peratus tahun ke tahun.
Hansen 2021 first half results
| Major Accounting Data | '20.2S | '20.3S | '20.4S | 71.1Q | *21.2Q | Increase |
| Jualan | 5,190 | 5,037 | 5,521 | 5,531 | 5,687 | +9.6% |
| Keuntungan operasi
Profit before tax |
226 | 237 | 296 | 252 | 277 | +22.6% |
| 4.3% | 4.7% | 5.4% | 4.6% | 4.9% | +0.6%hlm | |
| Profit and loss for the period
Major Accounting Data |
211 | 266 | 300 | 269 | 321 | +52.1% |
| 4.1% | 5.3% | 5.4% | 4.9% | 5.6% | +1.5%hlm | |
| Jualan | 145 | 190 | 203 | 196 | 243 | +67.6% |
| 2.8% | 3.8% | 3.7% | 3.6% | 4.3% | +1.5%hlm |
| Channels | '20.2S | '20.3S | '20.4S | 71.1Q | '21.2S | Increase |
| Remodeling | 1,911 | 1,998 | 2,291 | 2,080 | 2,382 | +24.6% |
| Rumah | 1,558 | 1,576 | 1,758 | 1,902 | 1,671 | +7.0% |
| B2B | 1,087 | 963 | 973 | 1,047 | 1,079 | -0.8% |
| Yang lain | 634 | 500 | 499 | 502 | 555 | -12.4% |
Kitchen and bathroom information according to public data collation
Walaupun pertumbuhan saiz, Hansen’s overseas subsidiaries did not perform as well as expected. Sales growth at Hansen’s U.S. and China subsidiaries has also slowed each year for the past three years. tahun lepas, sales at the two subsidiaries declined 10.2 peratus dan 3.9 peratus, masing-masing, while the China subsidiary experienced a double-digit decline. The decline also continued in the first and second quarters of this year with negative growth of 17.3 peratus dan 45.7 peratus.
Hansen has been in China since the early 1990s. Dalam 1995, it set up Beijing Hansen Home Products Co., Ltd. in Beijing and invested in a cabinet production plant to undertake engineering business, and joint with the head of the pan-home industry to develop some engineering projects.


Kitchen and bathroom information query enterprise search found that the shareholders of Beijing Hansen Home Products Co., Ltd. Hansen (China) Pelaburan Co., Ltd. increased its registered capital in 2020, but this year Beijing Hansen Home Products Co., Ltd. in February legal representative, pengarah, shareholders and other members of the successive changes.
It is worth noting that earlier this year there were media reports that most of the Korean executives of Hanson Korea stationed in China have been withdrawn one after another at the end of 2018 dan awal 2019. Some of the Chinese employees in China are looking for their next homes, and some have even found their next homes, pending only the arrival of significant layoff compensation.
Perjanjian yang diumumkan sebelum ini untuk IMM memperoleh a 30.21% pegangan dan hak pengurusan dilaporkan bernilai 1.5 trilion menang (RMB 8.3 bilion).
IMM akan menyemak Lotte dan LX Hausys’ investments and identify partners as early as mid-September. Pada masa ini, Lotte telah mengumumkan secara rasmi bahawa ia adalah “mempertimbangkan penyertaan” dan LX Hausys telah mengumumkan bahawa ia akan melabur 300 billion won as a strategic investment. After the acquisition of Hanson is completed, IMM menjangka untuk membangunkannya menjadi pengendali terbesar dalam pasaran dalaman dalam talian dan luar talian.
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