Eksport | Analysis Of The Main Competitors In The European Shower Tray Market: Beberapa pengeluar, Banyak jenama

Eksport | Analysis Of The Main Competitors In The European Shower Tray Market: Beberapa pengeluar, Banyak jenama

Menurut laporan media Perancis, Hanya dalam sepuluh tahun, Dulang mandi yang diperbuat daripada bahan sintetik seperti akrilik dan resin telah menduduki sebahagian besar pasaran Perancis, while the market for shower trays made of ceramic and cast iron has shrunk.

Kerana kekurangan keramik sanitari, batu dan kilang -kilang lain di Perancis, products made of related materials are concentrated in the southern European region. Akibatnya, sanitaryware made from synthetic materials ranging from acrylic to PVC floods the local market. Sepanyol sahaja mempunyai berpuluh -puluh kilang, kebanyakannya berorientasikan eksport, termasuk kandang mandi, perabot, Pengatur bilik mandi yang lain, dan lain-lain.

Banyak jenama, Few Manufacturers For Shower Trays

Namun begitu, in terms of the category of shower trays, Terdapat banyak jenama di pasaran, but not many manufacturers produce them. There are currently four main factories producing them, Marmite, Acquabella, McBath, and F&D. The largest of these is the Polish company Marmite. This company mainly OEMs and supplies other brands to local building material supermarkets and distributors. The company has a turnover of €170 million in 2020. Keempat -empat ini menduduki bahagian pasaran utama di sektor bilik mandi kejuruteraan tempatan, dengan 60-80% market share in synthetic shower trays.

Sejauh perkembangan industri dulang mandi tempatan, integral sanitary ware companies that are online in the shower tray category still face many problems in actual production and are relatively less competitive than companies that specialize in shower trays. Kedua, most private label shower trays are still produced in Europe. It is worth noting that there is an increasing trend in the number of shower trays exported from Asia (terutamanya China) to Europe.

Kitchen and Bathroom News observed that the old shower trays were gradually phased out as the old-style shower trays became more complicated to maintain and the popularity of the minimalist style of shower. Dalam tempoh lima tahun yang lalu, minimalist shower trays have started to show growth. In addition to export manufacturers of the original single category, shower manufacturers such as Lepton are targeting this change in the European market. They are starting to bring secondary product categories online for their main categories. Pada masa ini, a small number of domestic shower trays are used for domestic sales outside the home improvement market and most are exported overseas.

Dapur & Bath News has checked customs data and learned that in 2020, the total value of Chinese exports to France (HS: 73249000, 39221000) of plastic and cast iron sanitary ware products containing shower trays was 98,039,292 Yuan, dengan jumlah kuantiti 6536913 kg.

Perancis

A Major Consumer Of Synthetic Products

Perancis adalah negara Eropah dengan integrasi terbaik bahan sintetik. Synthetic materials are used not only for vanity tops but also for shower trays. The increase in the number of building material superstores “has contributed to the diversification of the French sanitary ware industry”. They are also complementing the existing market for ceramic sanitaryware thanks to the properties of synthetic materials themselves.

Jadi, have synthetics become the main sanitaryware material in France? According to a study by Afisb, the French sanitary ware association, this is indeed the case. But there are other studies that suggest that ceramic still holds a major market share. Afisb figures show that the market for shower trays is between 1.1 juta dan 1.2 juta unit, yang mana 45% adalah seramik dan 50% adalah pasaran untuk bahan sintetik seperti akrilik dan resin, while sales are around 120,000 unit.

Synthetic shower trays are beginning to be used on a large scale in new housing in the local area. In addition to shower enclosures replacing baths, materials such as acrylic shower trays are replacing ceramic shower trays. They are growing in size and Kinedo is well positioned in this market.

Kerana keperluan alam sekitar seperti pelepasan karbon sifar, the number of energy-intensive ceramic factories in France is decreasing and there is only one regulated sanitary ceramic factory left. Akibatnya, the market share of ceramic materials, with the exception of synthetic materials such as acrylic, is gradually shrinking. Pada masa ini, the French market for ceramic shower trays is dominated by two brands: Geberit dan Vitra (juga melakukan OEM). Dulang mandi besi tuang, sebaliknya, Masih mengekalkan sebahagian daripada pasaran, with sales volumes of between 5,000 dan 8,000 unit, supplied by Roca, Caldew and Bette.

Growing Demand For Personalisation In Europe

There Is A Big Market For Customisation

Setelah beberapa tahun penyesuaian penapaian di pasaran China, essentially most major companies are offering customized solutions. Di Eropah, sebaliknya, Trend penyesuaian juga semakin meningkat.

Kerana pertimbangan logistik dan selepas jualan, existing European manufacturers are planning to further improve the abrasion and impact resistance of synthetic shower trays and to reduce their weight. Ini terus menjadi cabaran bagi pemasang. Saiz popular semasa adalah 120 x 90 CM dan berat antara 40 dan 50 kg. Namun begitu, too little weight affects the look and feel and the experience of use. Abs, poliuretana, Bahan haiwan kitar semula dari topi botol plastik, resin and other diversified synthetic materials such as Flight, Kinedo dan Aquarine (Toplax) dominate. At this year’s Kitchen & Bath Shanghai, Dapur & Bath Info also noticed an increase in the number of transparent colored sanitary ware made from resin materials. Most of the bathroom cabinets and integral sanitary ware booths were paired with resin material sanitary ware such as large red transparent bathtubs and dark curry transparent basins. It was noted that there are few domestic manufacturers making resin sanitary ware to talk about.

Akhirnya, it is worth noting that the demand for personalization is on the rise in Europe.

Due to the growth in the trading of personalized products, safe delivery is becoming increasingly important for manufacturers due to storage and transport considerations. Sebagai tambahan, untuk harga yang sama, service is becoming increasingly important in a competitive market. Pada masa yang sama, E-dagang Eropah mendorong jenama sanitari tempatan untuk membuka saluran jualan baru.

The main competitors in the French shower tray sector: Acquabella, Agha, Kaw, Allibert, Alterna, Althea Ceramica, Suasana mandi, Aquarine, Biru, Bette, Bosnia, Colacril, Doccia berlangsung, F&D, Fiora, Dia akan menanggung, Pengagihan Godard, Hydrobox, Hi-mac, Melompat, Standard ideal, Jackoboard, Kasdim, Kinedo, Krone oleh LG Industries, Lazer, Leda, LG Industries, Unsur lux, Marmite, Marmox, McBath, Nicos (Tumbuhan kristal), Pemula, Baru, Porcelanosa, Konsep profil, Profiltek Quare Design, Roca, Hanya, Sihat, Sanswiss, Scarab, Schulte, Sensea, Pepejal, Villeroy & Boch, Vitra, Mempunyai, Wirquin Pro… …