Esportazzjoni | Analiżi Tal-Kompetituri Ewlenin Fis-Suq Ewropew tat-Trej tad-Doċoċ: Ftit Manifatturi, Bosta Marki

Esportazzjoni | Analiżi Tal-Kompetituri Ewlenin Fis-Suq Ewropew tat-Trej tad-Doċoċ: Ftit Manifatturi, Bosta Marki

Skont rapporti tal-midja Franċiża, f’għaxar snin biss, trejs tad-doċċa magħmula minn materjali sintetiċi bħall-akriliku u r-reżina okkupaw ħafna mis-suq Franċiż, while the market for shower trays made of ceramic and cast iron has shrunk.

Minħabba n-nuqqas ta 'ċeramika sanitarja, ġebel u fabbriki oħra fi Franza, prodotti magħmula minn materjali relatati huma kkonċentrati fir-reġjun tan-Nofsinhar tal-Ewropa. Bħala riżultat, oġġetti sanitarji magħmula minn materjali sintetiċi li jvarjaw minn akriliku sa PVC għargħar is-suq lokali. Spanja biss għandha għexieren ta’ fabbriki, li ħafna minnhom huma orjentati lejn l-esportazzjoni, inklużi kompartimenti tad-doċċa, għamara, tagħmir ieħor tal-kamra tal-banju, eċċ.

Bosta Marki, Few Manufacturers For Shower Trays

Madankollu, in terms of the category of shower trays, hemm ħafna marki fis-suq, but not many manufacturers produce them. There are currently four main factories producing them, Marmite, Acquabella, McBath, and F&D. The largest of these is the Polish company Marmite. This company mainly OEMs and supplies other brands to local building material supermarkets and distributors. The company has a turnover of €170 million in 2020. Dawn l-erbgħa jokkupaw sehem ewlieni tas-suq fis-settur tal-kamra tal-banju inġinerija lokali, bi a 60-80% market share in synthetic shower trays.

Safejn huwa kkonċernat l-iżvilupp ta 'l-industrija lokali tat-trej tad-doċċa, integral sanitary ware companies that are online in the shower tray category still face many problems in actual production and are relatively less competitive than companies that specialize in shower trays. It-tieni, most private label shower trays are still produced in Europe. It is worth noting that there is an increasing trend in the number of shower trays exported from Asia (prinċipalment iċ-Ċina) to Europe.

Kitchen and Bathroom News observed that the old shower trays were gradually phased out as the old-style shower trays became more complicated to maintain and the popularity of the minimalist style of shower. Fl-aħħar ħames snin, minimalist shower trays have started to show growth. In addition to export manufacturers of the original single category, shower manufacturers such as Lepton are targeting this change in the European market. They are starting to bring secondary product categories online for their main categories. Bhalissa, a small number of domestic shower trays are used for domestic sales outside the home improvement market and most are exported overseas.

Kċina & Bath News has checked customs data and learned that in 2020, the total value of Chinese exports to France (HS: 73249000, 39221000) of plastic and cast iron sanitary ware products containing shower trays was 98,039,292 wan, bi kwantità totali ta 6536913 kg.

Franza

A Major Consumer Of Synthetic Products

Franza hija l-pajjiż Ewropew bl-aħjar integrazzjoni ta 'materjali sintetiċi. Synthetic materials are used not only for vanity tops but also for shower trays. The increase in the number of building material superstores “has contributed to the diversification of the French sanitary ware industry”. They are also complementing the existing market for ceramic sanitaryware thanks to the properties of synthetic materials themselves.

Allura, have synthetics become the main sanitaryware material in France? According to a study by Afisb, the French sanitary ware association, this is indeed the case. But there are other studies that suggest that ceramic still holds a major market share. Afisb figures show that the market for shower trays is between 1.1 miljun u 1.2 miljun unità, li minnhom 45% huwa taċ-ċeramika u 50% huwa s-suq għal materjali sintetiċi bħall-akriliku u r-reżina, while sales are around 120,000 unitajiet.

Synthetic shower trays are beginning to be used on a large scale in new housing in the local area. In addition to shower enclosures replacing baths, materials such as acrylic shower trays are replacing ceramic shower trays. They are growing in size and Kinedo is well positioned in this market.

Minħabba rekwiżiti ambjentali bħal żero emissjonijiet tal-karbonju, the number of energy-intensive ceramic factories in France is decreasing and there is only one regulated sanitary ceramic factory left. Bħala riżultat, the market share of ceramic materials, with the exception of synthetic materials such as acrylic, is gradually shrinking. Bħalissa, the French market for ceramic shower trays is dominated by two brands: Geberit u VitrA (tagħmel ukoll OEM). Tilari tad-doċċa tal-ħadid fondut, Min-naħa l-oħra, xorta jżomm parti mis-suq, with sales volumes of between 5,000 u 8,000 unitajiet, supplied by Roca, Caldew and Bette.

Growing Demand For Personalisation In Europe

There Is A Big Market For Customisation

Wara bosta snin ta 'adattament jiffermenta fis-suq Ċiniż, essentially most major companies are offering customized solutions. Fl-Ewropa, Min-naħa l-oħra, it-tendenza tal-adattament qed tiżdied ukoll.

Minħabba kunsiderazzjonijiet loġistiċi u ta 'wara l-bejgħ, existing European manufacturers are planning to further improve the abrasion and impact resistance of synthetic shower trays and to reduce their weight. Din tkompli tkun sfida għall-installaturi. Id-daqs popolari attwali huwa 120 x 90 ċm u jiżen bejn 40 u 50 kg. Madankollu, too little weight affects the look and feel and the experience of use. ABS, polyurethane, materjal tal-PET riċiklat minn tappijiet tal-fliexken tal-plastik, resin and other diversified synthetic materials such as Flight, Kinedo u Aquarine (Toplax) dominate. At this year’s Kitchen & Bath Shanghai, Kċina & Bath Info also noticed an increase in the number of transparent colored sanitary ware made from resin materials. Most of the bathroom cabinets and integral sanitary ware booths were paired with resin material sanitary ware such as large red transparent bathtubs and dark curry transparent basins. It was noted that there are few domestic manufacturers making resin sanitary ware to talk about.

Fl-aħħarnett, it is worth noting that the demand for personalization is on the rise in Europe.

Due to the growth in the trading of personalized products, safe delivery is becoming increasingly important for manufacturers due to storage and transport considerations. Barra minn hekk, għall-istess prezz, service is becoming increasingly important in a competitive market. Fl-istess waqt, Il-kummerċ elettroniku Ewropew qed jimbotta ditti lokali ta' oġġetti sanitarji biex jiftħu kanali ġodda ta' bejgħ.

The main competitors in the French shower tray sector: Acquabella, Agha, KAW, Allibert, Alterna, Althea Ceramica, Ambiance tal-banju, Aquarine, Blu, Bette, Bosnia, Colacril, Doccia dam, F&D, Fiora, Geberit, Godard Distribuzzjoni, Hydrobox, Hi-Mac, Aqbeż, Standard Ideali, Jackoboard, Kaldewei, Kinedo, Krone minn LG Industries, Lazer, Leda, Industriji LG, Elementi Lux, Marmite, Marmox, McBath, Nicos (Impjant tal-kristall), Newbies, Ġdid, Porcelanosa, Kunċett Profil, Profiltek Quare Design, Roca, Biss, B'saħħithom, Sanswiss, Scarab, Schulte, Sensea, SolidSoft, Villeroy & Boch, VitrA, Have, Wirquin Pro… …