A Number Of Korean Giants Joined The 8.3 ယွမ် ဘီလီယံ “Hansen Home Acquisition War”, တရုတ်စျေးကွက်သည်အလွန်ကျဆင်းနေသည်.

မူရင်းမီးဖိုချောင်နှင့်ရေချိုးခန်းစက်မှုလုပ်ငန်းများ Med Media Kitchen နှင့်ရေချိုးခန်းအချက်အလက်များ

The acquisition war for Korea’s largest home furnishing company is heating up.

With the addition of Korean retail giant, LX Group, the competition for the acquisition of Hanson Home is intensifying. အရင်က, တောင်ကိုရီးယားနိုင်ငံ Shinsegae စတိုးဆိုင်, Hyundai Furniture (hyundai livid), Hyundai ဌာနစတိုးဆိုင်၏လက်အောက်ခံ, and South Korea’s Lotte announced their intention to jointly acquire Hanson with South Korea’s private equity IMM PrivateEquity (ရိုက်ငယ်သည်). But the acquisition camp is expanding with the addition of LXHausys, LX Group မှပိုင်ဆိုင်သည့်ဆောက်လုပ်ရေးပစ္စည်းများ (တစ်ချိန်က LG ၏တစ်စိတ်တစ်ပိုင်း), ကိုရီးယားရဲ့ထိပ်ဆုံး 50 ကော်ပိုရိတ်အုပ်စုများ.

If LX Hausys acquires Hansen, the top-ranked company in the interior design and building materials industry, the landscape of the Korean building materials and interior design industry will undergo a huge shakeup, and the market shares of the top companies will be recalculated.

According to Korean media, LX Hausys held a board meeting on September 6 and announced that it will invest 300 ဘီလီယံဝမ် (ယွမ် 1.7 ဘီလီယံ) as a strategic investor in a private equity fund that IMM plans to set up to acquire Hanson. သို့သော်, နောက်ဆုံးရင်းနှီးမြှုပ်နှံမှုအတည်မပြုရသေးပါ.

လူး, Shinsegae and Hyundai Department Store Group have announced their plans to participate in the acquisition. LX Hausys is considered to have the most competitive advantage considering the synergy with Hanson’s business.

With the recent spin-off of LX Group from LG Group, its business scope has expanded from traditional construction materials to the whole house. Building materials account for about 70% lx hausys ၏’ ရောင်းခြင်း, Windows ကိုဖုံးအုပ်ခြင်း, တံခါးများ, အထပ်, ပြား, artificial marble, စသည်တို့. The division’s sales in the second quarter of this year were KRW 659.6 ဘီလီယံ, တက် 25% တစ်နှစ်ထက်တစ်နှစ်. LX Hausys သည်ကိုရီးယားရှိအိမ်ခြံမြေစီမံကိန်းများအတွက် 0 င်းဒိုးအမျိုးအစားတွင်ဈေးကွက်တွင်အကြီးဆုံးဈေးကွက်ဝေစုရှိသည်. It also has strengths in high value-added product lines such as marble kitchen sinks and PF insulation materials.

And Hansen has an overwhelming advantage in the Korean retail market. Hansen started with kitchen furniture in 1970, then began supplying interior furniture in 1997 and has expanded its business to include building materials such as bathrooms, Windows နှင့်ကြမ်းပြင်. It is currently the No. 1 market player in kitchen furniture and interior furniture in Korea. ၎င်း၏အဓိကကုန်သည်များ, quality stores and a number of stores are the most important reasons to attract the acquirer.

ကိုရီးယားမီဒီယာအစီရင်ခံစာများအရသိရသည်, Hansen has showrooms and mega experience centers in 15 key locations in the region, including Bangbae-dong, Seocho-Gu, Seoul and Nunhyeon-dong, Gangnam-Gu, Daegu, Pangyo-Dong, and Hanam-si, ကိုရီးယား. They exclusively supply Hansen products and have 550 online stores for re-house remodeling business, 240 kitchen furniture stores and 80 flagship interior design stores.

Hansen employs 8,000 remodeling construction professionals and 2,500 interior design sales associates. ပြီးခဲ့သည့်နှစ်ကကုမ္ပဏီ၏အရောင်း (267.5 ဘီလီယံဝမ်) ပြီးခဲ့သည့်နှစ်ကနေ quuadroupled ထက်ပို (65 ဘီလီယံဝမ်), the highest performance since its founding. ၎င်း၏အွန်လိုင်းချန်နယ်, Hansen Mall, အရာအသစ်သောအိမ်များကိုစိတ်ကြိုက်ပြင်ဆင်ခြင်းအပေါ်သတင်းအချက်အလက်ပေး, moving houses, children’s rooms, စသည်တို့, has achieved positive sales growth since the first quarter of last year. ဒါဟာလက်ရှိတွင်ဆွဲဆောင် 3 တစ်လလျှင်ဖောက်သည်သန်းပေါင်းများစွာ.

Sales of its B2C (remodeling and kitchen) division increased by 23% year-on-year in 2020. ဒီ၏, ပြန်လည်အိမ်, which provides total remodeling solutions, အားဖြင့်ကြီးပွားသတည်း 33.3%. As of 2020, Hansen’s kitchen sales for second-hand homes account for 27.5% စုစုပေါင်းအရောင်း၏. Combined with 30.6 percent of online and offline sales from the sale of furniture and home furnishings, the B2C business accounted for 69.1 ရာခိုင်နှုန်း.

Hansen’s revenue for FY2020

Kitchen and bathroom information according to public data collation

၏ဒုတိယသုံးလပတ်၌တည်၏ 2021, sales and operating profit increased 9.6 percent and 22.6 ရာခိုင်နှုန်း, လိုအပ်သလို, compared with the prior year. Remodeling segment sales increased 24.6 percent year-over-year.

Hansen 2021 first half results

Kitchen and bathroom information according to public data collation

အရွယ်အစားကြီးထွားလာနေသော်လည်း, Hansen’s overseas subsidiaries did not perform as well as expected. Sales growth at Hansen’s U.S. and China subsidiaries has also slowed each year for the past three years. ပြီးခဲ့သည့်နှစ်က, sales at the two subsidiaries declined 10.2 percent and 3.9 ရာခိုင်နှုန်း, လိုအပ်သလို, while the China subsidiary experienced a double-digit decline. The decline also continued in the first and second quarters of this year with negative growth of 17.3 percent and 45.7 ရာခိုင်နှုန်း.

Hansen has been in China since the early 1990s. ၌ 1995, it set up Beijing Hansen Home Products Co., Ltd. in Beijing and invested in a cabinet production plant to undertake engineering business, and joint with the head of the pan-home industry to develop some engineering projects.

Kitchen and bathroom information query enterprise search found that the shareholders of Beijing Hansen Home Products Co., Ltd. Hansen (တရုတ်) Investment Co., Ltd. increased its registered capital in 2020, but this year Beijing Hansen Home Products Co., Ltd. in February legal representative, ညွှန်ဒါပမှ, shareholders and other members of the successive changes.

It is worth noting that earlier this year there were media reports that most of the Korean executives of Hanson Korea stationed in China have been withdrawn one after another at the end of 2018 အစောပိုင်း 2019. Some of the Chinese employees in China are looking for their next homes, and some have even found their next homes, pending only the arrival of significant layoff compensation.

တစ် ဦး ကဆည်းပူးရန် emman များအတွက်ယခင်ကကြေငြာသဘောတူညီချက် 30.21% ရှယ်ယာနှင့်စီမံခန့်ခွဲမှုအခွင့်အရေးများသည်ထိုက်တန်သည် 1.5 ဝမ်ထရီလီယံ (ယွမ် 8.3 ဘီလီယံ).

Imm သည် Lotte's နှင့် LX Hausys ကိုပြန်လည်သုံးသပ်လိမ့်မည်’ investments and identify partners as early as mid-September. လောလောဆယ်, Lotte ကတရားဝင်ကြေငြာခဲ့သည် “ပါဝင်မှုစဉ်းစား” နှင့် lx hausys ကရင်းနှီးမြှုပ်နှံလိမ့်မည်ဟုကြေငြာခဲ့သည် 300 billion won as a strategic investment. After the acquisition of Hanson is completed, IMM သည်၎င်းကိုအွန်လိုင်းနှင့်အော့ဖ်လိုင်းအိမ်တွင်းစျေးကွက်တွင်အကြီးဆုံးအော်ပရေတာတွင်ဖွံ့ဖြိုးတိုးတက်ရန်မျှော်လင့်ထားသည်.