कोरियाली दिग्गजहरूको संख्यामा सामेल भयो 8.3 बिलियन युआन “ह्यान्सेन गृह अधिग्रहण युद्ध”, चिनियाँ बजार गम्भीर गिरावटमा छ.

मूल किचन र बाथरूम उद्योग मुख्यधारा मिडिया किचन र बाथरूम जानकारी

The acquisition war for Korea’s largest home furnishing company is heating up.

With the addition of Korean retail giant, LX समूह, the competition for the acquisition of Hanson Home is intensifying. यसअघि, दक्षिण कोरियाको Shinsegae डिपार्टमेन्ट स्टोर, Hyundai Furniture (हुन्डाई लिभर्ट), हुन्डाई डिपार्टमेन्ट स्टोरको सहायक, and South Korea’s Lotte announced their intention to jointly acquire Hanson with South Korea’s private equity IMM PrivateEquity (IMM). But the acquisition camp is expanding with the addition of LXHausys, LX समूहको स्वामित्वमा रहेको निर्माण सामग्री कम्पनी (एक पटक LG को हिस्सा), कोरियाको शीर्ष मध्ये एक 50 कर्पोरेट समूहहरू.

If LX Hausys acquires Hansen, the top-ranked company in the interior design and building materials industry, the landscape of the Korean building materials and interior design industry will undergo a huge shakeup, and the market shares of the top companies will be recalculated.

According to Korean media, LX Hausys held a board meeting on September 6 and announced that it will invest 300 बिलियन जित्यो (RMB 1.7 अरब) as a strategic investor in a private equity fund that IMM plans to set up to acquire Hanson. यद्यपि, अन्तिम लगानी अझै पुष्टि भएको छैन.

लोटे, Shinsegae and Hyundai Department Store Group have announced their plans to participate in the acquisition. LX Hausys is considered to have the most competitive advantage considering the synergy with Hanson’s business.

With the recent spin-off of LX Group from LG Group, its business scope has expanded from traditional construction materials to the whole house. Building materials account for about 70% LX Hausys को’ बिक्री, झ्यालहरू ढाक्दै, ढोकाहरू, फर्श, प्यानलहरू, artificial marble, आदि. The division’s sales in the second quarter of this year were KRW 659.6 अरब, माथि 25% वर्ष-बर्ष. कोरियामा घरजग्गा परियोजनाहरूको लागि विन्डो श्रेणीमा LX Hausys सँग सबैभन्दा ठूलो बजार साझेदारी छ. It also has strengths in high value-added product lines such as marble kitchen sinks and PF insulation materials.

And Hansen has an overwhelming advantage in the Korean retail market. Hansen started with kitchen furniture in 1970, then began supplying interior furniture in 1997 and has expanded its business to include building materials such as bathrooms, विन्डोज र फर्श. It is currently the No. 1 market player in kitchen furniture and interior furniture in Korea. यसको मुख्य डिलरहरू, quality stores and a number of stores are the most important reasons to attract the acquirer.

कोरियाली मिडिया रिपोर्ट अनुसार, Hansen has showrooms and mega experience centers in 15 key locations in the region, including Bangbae-dong, Seocho-gu, Seoul and Nunhyeon-dong, गंगनाम-गु, Daegu, Pangyo-dong, and Hanam-si, कोरिया. They exclusively supply Hansen products and have 550 online stores for re-house remodeling business, 240 kitchen furniture stores and 80 flagship interior design stores.

Hansen employs 8,000 remodeling construction professionals and 2,500 interior design sales associates. गत वर्ष कम्पनीको बिक्री (267.5 बिलियन जित्यो) अघिल्लो वर्षको तुलनामा चार गुणा बढी हो (65 बिलियन जित्यो), the highest performance since its founding. यसको अनलाइन च्यानल, Hansen Mall, जसले नयाँ घरहरू अनुकूलन गर्ने बारे जानकारी प्रदान गर्दछ, moving houses, children’s rooms, आदि, has achieved positive sales growth since the first quarter of last year. अहिले आकर्षित भइरहेको छ 3 प्रति महिना लाख ग्राहक.

Sales of its B2C (remodeling and kitchen) division increased by 23% वर्ष-दर-वर्ष मा 2020. यसबाट, पुन: घर, which provides total remodeling solutions, द्वारा बढ्यो 33.3%. को रूपमा 2020, Hansen’s kitchen sales for second-hand homes account for 27.5% कुल बिक्री को. Combined with 30.6 percent of online and offline sales from the sale of furniture and home furnishings, the B2C business accounted for 69.1 प्रतिशत.

Hansen’s revenue for FY2020

Kitchen and bathroom information according to public data collation

को दोस्रो त्रैमासिकमा 2021, sales and operating profit increased 9.6 प्रतिशत र 22.6 प्रतिशत, क्रमशः, compared with the prior year. Remodeling segment sales increased 24.6 प्रतिशत वर्ष-दर-वर्ष.

Hansen 2021 first half results

Kitchen and bathroom information according to public data collation

आकारमा वृद्धि भए पनि, Hansen’s overseas subsidiaries did not perform as well as expected. Sales growth at Hansen’s U.S. and China subsidiaries has also slowed each year for the past three years. गत वर्ष, sales at the two subsidiaries declined 10.2 प्रतिशत र 3.9 प्रतिशत, क्रमशः, while the China subsidiary experienced a double-digit decline. The decline also continued in the first and second quarters of this year with negative growth of 17.3 प्रतिशत र 45.7 प्रतिशत.

Hansen has been in China since the early 1990s. मा 1995, it set up Beijing Hansen Home Products Co., लि. in Beijing and invested in a cabinet production plant to undertake engineering business, and joint with the head of the pan-home industry to develop some engineering projects.

Kitchen and bathroom information query enterprise search found that the shareholders of Beijing Hansen Home Products Co., लि. Hansen (चीन) लगानी क., लि. increased its registered capital in 2020, but this year Beijing Hansen Home Products Co., लि. in February legal representative, निर्देशकहरू, shareholders and other members of the successive changes.

It is worth noting that earlier this year there were media reports that most of the Korean executives of Hanson Korea stationed in China have been withdrawn one after another at the end of 2018 र प्रारम्भिक 2019. Some of the Chinese employees in China are looking for their next homes, and some have even found their next homes, pending only the arrival of significant layoff compensation.

IMM को लागि पहिले घोषणा गरिएको सम्झौता एक प्राप्त गर्न को लागी 30.21% शेयर र व्यवस्थापन अधिकार कथित रूपमा लायक छ 1.5 ट्रिलियन जित्यो (RMB 8.3 अरब).

IMM ले Lotte's र LX Hausys को समीक्षा गर्नेछ’ investments and identify partners as early as mid-September. हाल, लोटेले आधिकारिक रुपमा घोषणा गरेका छन् “सहभागितालाई विचार गर्दै” र LX Hausys ले लगानी गर्ने घोषणा गरेको छ 300 billion won as a strategic investment. After the acquisition of Hanson is completed, IMM ले यसलाई अनलाइन र अफलाइन इनडोर होम मार्केटमा सबैभन्दा ठूलो अपरेटरको रूपमा विकास गर्ने अपेक्षा गर्दछ.