निर्यात गर्नुहोस् | युरोप शावर ट्रे बजार को मुख्य प्रतिस्पर्धी विश्लेषण, थोरै उत्पादकहरू, धेरै ब्रान्डहरू

भान्सा र बाथरूम उद्योग मुख्यधारा मिडिया किचन र बाथरूम जानकारी

Some of the data in this article are from Housetech, and we hope it will be helpful for exporters.

फ्रान्सेली मिडिया रिपोर्ट अनुसार, मात्र दस वर्षमा, एक्रिलिक र राल जस्ता सिंथेटिक सामग्रीबाट बनेको नुहाउने ट्रेले फ्रान्सेली बजारको अधिकांश भाग ओगटेको छ. The market for shower trays made of ceramic and cast iron materials has shrunk.

सेनेटरी सिरेमिकको अभावको कारण, फ्रान्समा ढुङ्गा र अन्य कारखानाहरू, the products of related materials are concentrated in the southern European region. त्यसैले, from acrylic to PVC and other synthetic materials manufactured sanitary ware to flood the local market. स्पेनमा मात्र दर्जनौं कारखाना छन्, जसमध्ये अधिकांश निर्यातमुखी छन्, नुहाउने घेराहरू सहित, फर्निचर, अन्य बाथरूम फिटर, आदि.

Shower trays have many brands but few manufacturers

But in terms of shower trays as a category, बजारमा धेरै ब्रान्डहरू छन्, but not many manufacturers producing them. There are four main factories producing them, मार्माइट, एक्वाबेला, म्याकबाथ र एफ&D. The largest of them is Marmite in Poland. The company mainly OEMs for other brands and supplies to local building materials supermarkets and distributors. The company’s turnover in 2020 छ 170 मिलियन यूरो. यी चारले स्थानीय इन्जिनियर गरिएको बाथरूम क्षेत्रमा ठूलो बजार हिस्सा ओगटेका छन्, संग 60-80% of the market share in synthetic shower trays.

जहाँसम्म स्थानीय नुहाउने ट्रे उद्योगको विकासको सवाल छ, the overall sanitary ware companies that come online in the shower tray category still face many problems in actual production and are relatively less competitive compared to companies specializing in shower trays. दोस्रो, most of the private label shower trays are still produced in Europe. It is worth noting that the number of shower trays exported from Asia (मुख्यतया चीन) to Europe has a tendency to increase.

According to Kitchen News observation, the old shower chassis is gradually phased out due to the complexity of maintenance and the popularity of the minimalist style of showers. पछिल्ला पाँच वर्षभित्रमा, the minimalist shower tray began to show growth. In addition to the original single category export manufacturers, shower manufacturers such as Laibodun are targeting this change in the European market and are beginning to bring auxiliary product categories online for their main categories. हाल, a small portion of domestic shower trays are used for domestic home improvement market, and most of them are exported overseas.

Kitchen and bathroom information query customs data learned that the total value of China’s exports to France (एच.एस: 73249000, 39221000) of plastic and cast iron sanitary ware products containing shower trays in 2020 थियो 98,039,292 युआन, को कुल मात्रा संग 6536913 kg.

फ्रान्स

A major consumer of synthetic products

फ्रान्स सिंथेटिक सामग्री को सबै भन्दा राम्रो एकीकरण संग युरोपेली देश हो, not only for vanity tops, but also for shower trays. The increase in building material superstores has “boosted the diversification of the French sanitary ware industry” and has complemented the market beyond the original ceramic sanitary ware due to the nature of synthetic materials themselves.

त्यसैले, has the synthetic material become the main sanitary ware material in France? According to the French Sanitary Association Afisb research shows that it is. But there are other studies that ceramic still holds a major market share. Afisb’s data showed that the market size of the shower tray is between 1.1 मिलियन र 1.2 मिलियन टुक्रा, जसको 45% सिरेमिक छ र 50% एक्रिलिक र राल जस्ता सिंथेटिक सामग्रीको बजार हो. And the sales are about 120,000 टुक्राहरू. (Quick link: डाटा | French bathroom market declines by 5.4% मा 2020)

Synthetic shower trays are beginning to be used on a large scale in new local housing. in addition to shower enclosures replacing bathtubs, materials such as acrylic shower trays are replacing ceramic shower trays on a growing scale. kinedo is well positioned in this market.

शून्य कार्बन उत्सर्जन जस्ता वातावरणीय आवश्यकताहरूको कारण, the number of energy-intensive ceramic factories in France is decreasing. There is only one sanitary ceramic factory left on the regulation. त्यसैले, except for synthetic materials such as acrylic, the market share of ceramic materials is gradually shrinking. हाल, the French ceramic shower tray market is dominated by two brands: Geberit र VitrA (OEM पनि गर्दै). कास्ट फलामको नुहाउने ट्रे, अर्कोतर्फ, अझै पनि बजार को एक हिस्सा राख्छ, with sales volumes between 5,000 र 8,000 एकाइहरू. They are supplied by Roca, Kaldewei and Bette.

Personalized demand grows in Europe

There is a big market for customization

चिनियाँ बजारमा अनुकूलन किण्वन को धेरै वर्ष पछि, basically most of the major companies are offering customized solution solutions. And in Europe, अनुकूलन प्रवृत्ति पनि बढिरहेको छ.

लजिस्टिक र बिक्री पछि विचारहरूको कारण, existing European manufacturers are planning to further improve the wear and impact resistance of synthetic shower trays and reduce their weight. यो स्थापनाकर्ताहरूको लागि एक चुनौती हुन जारी छ. हालको लोकप्रिय आकार हो 120 x 90 सेमी र बीचको तौल 40 र 50 kg. यद्यपि, too little weight can affect the look and feel and the experience of using it. Flight, Kinedo र Aquarine (टोप्लाक्स) dominate among diverse synthetic materials such as ABS, polyurethane, प्लास्टिकको बोतल क्याप्सबाट पुन: प्रयोग गरिएको पीईटी सामग्री, resins and more. At this year’s Shanghai Kitchen & बाथ शो, भान्सा & Bath Information also noted the growth in the number of transparent colored sanitary ware made of resin materials, with most bathroom cabinets and overall sanitary ware booths paired with resin material sanitary ware such as large red transparent bathtubs and dark curry transparent basins. It is reported that there are few domestic manufacturers chatting about the manufacture of resin sanitary ware.

अन्तमा, it is worth noting that the trend of personalized demand in Europe is growing.

Due to the growth of personalized product trading, safe delivery is becoming more and more important for manufacturers due to storage and transportation considerations. साथै, समान मूल्यको लागि, service is becoming increasingly important in a highly competitive market. एउटै समयमा, युरोपेली ई-कमर्सले स्थानीय सेनेटरीवेयर ब्रान्डहरूलाई नयाँ बिक्री च्यानलहरू खोल्न दबाब दिइरहेको छ.

The main competitors in the French shower tray industry : एक्वाबेला, आगा, KAW, अलिबर्ट, वैकल्पिक, अल्थिया सिरामिका, बाथ एम्बियन्स, Aquarine, निलो, बेटे, Bosnor, कोलाक्रिल, Doccia टिक्यो, एफ&D, फियोरा, Geberit, गोडार्ड वितरण , हाइड्रोबक्स, हाई-म्याक, जम्प, आदर्श मानक, ज्याकोबोर्ड, कल्डियन, किनेडो, एलजी इंडस्ट्रीज द्वारा क्रोन, लेजर, लेडा, एलजी इंडस्ट्रीज, लक्स तत्वहरू, मार्माइट, मार्मोक्स, म्याकबाथ, निकोस (क्रिस्टल बिरुवा), नवजातहरू, नयाँ, पोर्सिलानोसा, प्रोफाइल अवधारणा, Profiltek, Quare Design, रोका, मात्र, स्वस्थ, सन्स्विस, स्क्याराब, Schulte, सेन्सिया, ठोस सफ्ट, Villeroy & बोच. विट्रा, छ, विरक्विन प्रो……