Exporteren | Analysis Of The Main Competitors In The European Shower Tray Market: Weinig fabrikanten, Veel merken

Exporteren | Analysis Of The Main Competitors In The European Shower Tray Market: Weinig fabrikanten, Veel merken

Volgens Franse mediaberichten, in slechts tien jaar, douchebakken gemaakt van synthetische materialen zoals acryl en hars hebben het grootste deel van de Franse markt ingenomen, while the market for shower trays made of ceramic and cast iron has shrunk.

Door het ontbreken van sanitairkeramiek, steen- en andere fabrieken in Frankrijk, products made of related materials are concentrated in the southern European region. Als gevolg, sanitaryware made from synthetic materials ranging from acrylic to PVC floods the local market. Alleen al Spanje heeft tientallen fabrieken, waarvan de meeste exportgericht zijn, inclusief douchewanden, meubilair, andere badkamermonteurs, enz.

Veel merken, Few Manufacturers For Shower Trays

Echter, in terms of the category of shower trays, er zijn veel merken op de markt, but not many manufacturers produce them. There are currently four main factories producing them, Marmite, Acquabella, McBath, and F&D. The largest of these is the Polish company Marmite. This company mainly OEMs and supplies other brands to local building material supermarkets and distributors. The company has a turnover of €170 million in 2020. Deze vier hebben een groot marktaandeel in de lokale sector van de technische badkamers, met een 60-80% market share in synthetic shower trays.

Wat de ontwikkeling van de lokale douchebakkenindustrie betreft, integral sanitary ware companies that are online in the shower tray category still face many problems in actual production and are relatively less competitive than companies that specialize in shower trays. Ten tweede, most private label shower trays are still produced in Europe. It is worth noting that there is an increasing trend in the number of shower trays exported from Asia (voornamelijk China) to Europe.

Kitchen and Bathroom News observed that the old shower trays were gradually phased out as the old-style shower trays became more complicated to maintain and the popularity of the minimalist style of shower. Binnen de afgelopen vijf jaar, minimalist shower trays have started to show growth. In addition to export manufacturers of the original single category, shower manufacturers such as Lepton are targeting this change in the European market. They are starting to bring secondary product categories online for their main categories. Momenteel, a small number of domestic shower trays are used for domestic sales outside the home improvement market and most are exported overseas.

Keuken & Bath News has checked customs data and learned that in 2020, the total value of Chinese exports to France (HS: 73249000, 39221000) of plastic and cast iron sanitary ware products containing shower trays was 98,039,292 yuan, met een totale hoeveelheid van 6536913 kg.

Frankrijk

A Major Consumer Of Synthetic Products

Frankrijk is het Europese land met de beste integratie van synthetische materialen. Synthetic materials are used not only for vanity tops but also for shower trays. The increase in the number of building material superstores “has contributed to the diversification of the French sanitary ware industry”. They are also complementing the existing market for ceramic sanitaryware thanks to the properties of synthetic materials themselves.

Dus, have synthetics become the main sanitaryware material in France? According to a study by Afisb, the French sanitary ware association, this is indeed the case. But there are other studies that suggest that ceramic still holds a major market share. Afisb figures show that the market for shower trays is between 1.1 miljoen en 1.2 miljoen eenheden, waarvan 45% is keramiek en 50% is de markt voor synthetische materialen zoals acryl en hars, while sales are around 120,000 eenheden.

Synthetic shower trays are beginning to be used on a large scale in new housing in the local area. In addition to shower enclosures replacing baths, materials such as acrylic shower trays are replacing ceramic shower trays. They are growing in size and Kinedo is well positioned in this market.

Vanwege milieueisen zoals nul CO2-uitstoot, the number of energy-intensive ceramic factories in France is decreasing and there is only one regulated sanitary ceramic factory left. Als gevolg, the market share of ceramic materials, with the exception of synthetic materials such as acrylic, is gradually shrinking. Momenteel, the French market for ceramic shower trays is dominated by two brands: Geberit en VitrA (doet ook OEM). Gietijzeren douchebakken, aan de andere kant, behouden nog steeds een deel van de markt, with sales volumes of between 5,000 En 8,000 eenheden, supplied by Roca, Caldew and Bette.

Growing Demand For Personalisation In Europe

There Is A Big Market For Customisation

Na enkele jaren van maatwerk gisten op de Chinese markt, essentially most major companies are offering customized solutions. In Europa, aan de andere kant, Ook de maatwerktrend is in opkomst.

Vanwege logistieke en after-sales overwegingen, existing European manufacturers are planning to further improve the abrasion and impact resistance of synthetic shower trays and to reduce their weight. Dit blijft een uitdaging voor installateurs. De huidige populaire maat is 120 X 90 cm en weegt tussen 40 En 50 kg. Echter, too little weight affects the look and feel and the experience of use. ABS, polyurethaan, gerecycled PET-materiaal uit plastic flessendoppen, resin and other diversified synthetic materials such as Flight, Kinedo en Aquarine (Toplax) dominate. At this year’s Kitchen & Bath Shanghai, Keuken & Bath Info also noticed an increase in the number of transparent colored sanitary ware made from resin materials. Most of the bathroom cabinets and integral sanitary ware booths were paired with resin material sanitary ware such as large red transparent bathtubs and dark curry transparent basins. It was noted that there are few domestic manufacturers making resin sanitary ware to talk about.

Eindelijk, it is worth noting that the demand for personalization is on the rise in Europe.

Due to the growth in the trading of personalized products, safe delivery is becoming increasingly important for manufacturers due to storage and transport considerations. In aanvulling, voor dezelfde prijs, service is becoming increasingly important in a competitive market. Tegelijkertijd, De Europese e-commerce stimuleert lokale sanitairmerken om nieuwe verkoopkanalen te openen.

The main competitors in the French shower tray sector: Acquabella, Agha, KAW, Allibert, alternatief, Althea Ceramica, Bad sfeer, Aquarine, Blauw, Beter, Bosnia, Colacril, Doccia duurde, F&D, Fiora, Hij zal het dragen, Godard-distributie, Hydrobox, Hallo Mac, Springen, Ideale standaard, Jackobord, Kaldewei, Kinedo, Krone van LG Industries, Laser, Leda, LG Industries, Lux-elementen, Marmite, Marmox, McBath, Nicos (Kristallen plant), Nieuwkomers, Nieuw, Porcelanosa, Profielconcept, Profiltek Quare Design, Roca, Alleen, Gezond, SanZwitsers, Scarabee, Schulte, Sensea, SolidSoft, Villeroy & Boch, VitrA, Hebben, Wirquin Pro… …