Aanhoudende omzet in China overtreft $1 Miljard naarmate de activiteiten in China blijven groeien

Keuken & Badindustrie Mainstream Media Keuken & Bad nieuws

Duravit AG’s sales exceeded 600 million euros for the first time in fiscal year 2021, bereiken 601 miljoen euro, een stijging van 28 procent. De activiteiten in Europa en China bleven groeien. De omzet in China bedroeg ongeveer € 139 miljoen. Dat blijkt uit een persbericht van de CEO van Duravit AG, sales in China reached 1 billion RMB just before the end of December 2021.

Deze screenshot is een screenshot van het collagebericht van de CEO van Duravit AG van Kitchen News in december 1, 2021

It is reported that most of the growth came from investments in China, where the market grew by 32%. The growth in China is mainly due to the recovery of the Chinese retail sector and the significant growth of the e-commerce channel. In aanvulling, the demand for high-quality products in the Chinese market is also increasing, especially in the project business. The European market also saw significant growth in sales of assembled bathrooms, which rose by 26.8% to €328.6 million.

Duravit is focusing on classic wholesale and project business in the channel. It is reported that Duravit through the acquisition of e-commerce brand Bernstein brand and Bernstein-Badshop online platform for dual-brand development model. In the dual brand strategy, the Duravit brand is positioned as a retail brand. The new brand is an online focused e-commerce brand.