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Bathroom cabinets with its own personalization, stylization has become the largest differentiated products in the bathroom space. Enten det er produktdesign, produktkundeverdi, produkt lønnsomhet, these have become the choice of products to enter the bathroom industry in recent years.
Arrow Smart Home
Blant dem, the bathroom mirror as a popular category in the past two years, spesielt “lett luksusskap + smart speil” med. Låst intelligent baderomsspeil, skjønnhet bad speil og andre små kategorier vil bli en av måtene å oppnå effektiv kategori utvidelse merkevare. En enkelt baderomsspeilindustri kan nå omfanget av ti milliarder.
The high growth categories related to electrical appliances on Taobao
Source Magic Mirror Market
Ifølge data fra Ai Media Consulting, China’s smart home market continued to expand from 2016 til 2020. i 2020, China’s smart home market size grew by 11.4% år til år til 170.5 milliarder yuan. Med økningen av internett oppussing markedspenetrasjon, China’s smart home market size is expected to further expand. It is expected to exceed 200 milliarder yuan av 2022.
Med ankomsten av den G-drevne AIoT-æraen, smart homes are accelerating to the masses. Gjennom APP-sammenkobling, værmelding, personlig helserapport, anrops-ID, skjønnhet og så videre kan oppnås gjennom smart baderomsspeil. Ifølge Magic Mirror markedsinformasjon, salget av smarte baderomskombiskap på Amoy-systemplattformen i 2019 var 2.2 milliarder yuan. From January to August 2020, the year-on-year growth rate is 133%, and the annual sales are expected to exceed 5 milliarder yuan inn 2020.
Jomoo magic mirror
Blant dem, the price level is market differentiation phenomenon. The main price range is mainly 1000-2000 yuan. Products in the lower-than-thousand-dollar range, as well as those in the higher-than-3000-dollar range, are on the rise.
Kilde magisk speilmarked
Due to the low threshold of the industry, environmental requirements are not high. Most factories are mainly assembled and produced. Inntoget av industriledere har fremskyndet differensieringen av bransjen. Kitchen and bathroom information checked through the enterprise, totalt 255 manufacturers related to the bathroom mirror “overlevende, i bransjen”. De er hovedsakelig konsentrert i Guangdong, Zhejiang, delvis i Henan, Anhui og andre steder. Most of the bathroom cabinet factory and part of a single bathroom mirror factory belongs to the purchase of assembly, from different areas of the country to purchase bathroom mirror parts for assembly sales. I tillegg, according to Taobao search shows that due to the large number of manufacturers, markedskonsentrasjonen er lav. Those in front are ” Tao merke “.
I 2020, rammet av epidemien, antall baderomsskap e-handelsbutikker er på vei opp. Kitchen and bathroom information from the bathroom cabinet industry practitioners know that the general manufacturers of bathroom mirror monthly sales in about 1000 stykker. If manufacturers do a good job, their sales can reach up to 200,000 stykker. But he also pointed out that the gross profit of the assembly plant is low. The factory unit price is around 100 yuan, so factories with high demand are starting to set up their own factories to produce.
It is also worth noting that in the just concluded Guangzhou Construction Expo, kitchen and bathroom information from Viomi learned that in the intelligent bathroom space section, Viomi has been offline smart bathroom mirror. Viomi’s person in charge said that due to the expansion of the number of beauty mirror sku, users use small beauty mirror scenarios increased, så det originale smarte baderomsspeilet ble kansellert.
