Pamene chakudya chikuchuluka, momwemonso makhitchini a mizimu

Chifukwa chake mliriwo unayamba, malo ambiri odyera adatsata kupereka zakudya ndi zakudya. Ndiko kusamutsa komwe sikukuwonetsa zizindikiro za kuchepa, pamene amatsegulanso kuti azidya zamtundu umodzi kapena wina. Kukwaniritsa kufunikira kokwezeka kumeneku, amadalira kwambiri mitundu yosiyanasiyana ya makhitchini akunja.

"Ndikukhulupirira kuti ziyenera kuchitika,” adatero Daniel Boulud, wophika komanso wopatsa malo odyera omwe amakonda kuperekera chakudya chapanthawi yapadera komabe tsopano wakhazikitsa njira yatsopano yopezera malo ake odyera..

Mabungwe angapo amadalira izi. Zogulitsa zawo zimatchedwa khitchini ya ghost - ntchito zophikira kunja kwa malo omwe sangakhale olumikizidwa ndi malo odyera.. Amayambitsa kachilomboka, komabe akuchulukana tsopano, ndi kutenga mitundu yambiri yatsopano.

Malo ophikira a Ghost amathandizira malo odyera kuti azitha kupanga zotengerako komanso kupereka chakudya, popanda kudya mbaula, malo oyendamo komanso okonzekeratu ankafuna kupereka chakudya chamadzulo. Ndi kukwaniritsa dziko lonse, akulonjezanso kuti apanga malo odyera komanso kuzindikirika kwachitsanzo m'malo othamanga kwambiri..

Reef Kitchens ndi imodzi mwa zonsezi. Inayamba mu June 2019 ku Miami, pogwiritsa ntchito milu yoyimitsa magalimoto ndi ma garaja. Pakali pano ili ndi zina 4,500 malo oimika magalimoto m'dziko lonselo momwe imayikamo ma cell - pafupifupi kuchuluka kwa zotengera - zomwe zimatcha ziwiya zakukhitchini. Nyumba yofananayo ikhoza kukhala ophika kunyumba akukonza zogulira kuchokera kumalo angapo odyera, kaya zakudyazo ndi za ku India kapena ayi, waku Mexico, Italy kapena burgers.

Reef ili ndi makhitchini atatu okhazikika ndikugwira ntchito ku New York Metropolis. Imayembekeza kuchulukitsa kuwirikiza kawiri pamwamba pa 12 miyezi ndipo akuyembekeza kuti dziko lonse lapansi likhalepo 300.

Wogula akayitanitsa pa intaneti kudzera pa webusayiti ya ogula a Reef Kitchens kapena imodzi mwamapulogalamu ambiri monga UberEats kapena Postmates, chidziwitso chimapita ku Reef, komabe wogula samalumikizana nthawi yomweyo ndi Reef (ngakhale ntchitoyo ikuphatikiza kujambula m'malo ake ochepa). Kampaniyo idayamba kale kuposa momwe kachilomboka kamayambira, koma Carl Segal, mkulu wa ntchito, adandiuza kuti zomwe akuchita zimamveka zovutirapo.

Kwa malo odyera, kukhazikitsa khitchini yachiwiri kungakhale kokwera mtengo, kupatsidwa mitengo ya ganyu, kukula, zothandiza ndi antchito, koma ndi Reef, malo odyera alibe mabilu apatsogolo. “Siziwayamikira kanthu,” adatero Segal. "Timalowa nawo mgwirizano; timasunga ndalama zomwe timapeza ndikuwapatsa gawo lachifumu mwezi uliwonse." (Iye sananene za gawo.)

Ophika a Reef amaphatikiza zakudyazo motsatira maphikidwe odyera, komabe palibe ogwira ntchito kumalo odyera omwe akukhudzidwa, ndipo malo odyera alibe kasamalidwe momwe zakudya zimawonekera.

Izi mwina sizingakhale zamatsenga kwa wophika aliyense kapena malo odyera, komabe pali ambiri ofunitsitsa kupereka kuyesa, pamodzi ndi Michael's Real ku Miami ndi Saucy Asian ku San Francisco. Kulumikizana ndi Reef kumathandizira Mkazi wa Jack Freda, ku New York Metropolis, kutumiza zakudya ku Brooklyn, chinthu chimodzi chomwe gulu la malo odyera ku Manhattan silingathe kuchita popanda njira yotsika mtengo ya chipani chachitatu.

Mmodzi wachibale watsopano ku bizinesi ya ghost-kitchen ndi Zevv. Max Crespo, woyambitsa wake, adapeza chiyambi chake 2013 ndi Neapolitan Categorical, galimoto ya pizza. Tsopano akuyendetsa gulu la makhitchini a cell - 10 ma vani a m'badwo wotsatira, mpaka pano - kuti anatsegula mu Mphamvu, kugwira ntchito ndi chef Daniel Humm, Eleven Madison Park komanso wogawa zakudya zopanda phindu Rethink Meals, kupereka chakudya kwa ogwira ntchito kuti akasankhe pachipatala cha Lenox Hill ndi zipatala zosiyanasiyana za New York Metropolis. "Titha kupita komwe anthu ali, kukhala pa malo amodzi pa nkhomaliro ndi kwinanso chakudya chamadzulo,"Adatero.

Maselo ake amapangidwa kuti asapereke mpweya. Malo odyera kapena ophika amalipira $30,000 ku $50,000 kuti tiyambepo, ndi mgwirizano wa miyezi isanu ndi umodzi ndi malipiro a mwezi ndi mwezi. Crespo adati mtengo wake udali wotsika kwambiri kuposa momwe ungagulitsire malo odyera kuti apange ndikusunga khitchini yake yakunja.

Kawirikawiri pali mgwirizano ndi wophika. "Titha kulimbikitsa wophika wocheperako yemwe alibe malo odyera koma ndikuwonetsa ukadaulo,"Adatero.

Zakudya zakonzeka mu zitsanzo zake, kawirikawiri ndi ogwira ntchito pa lesitilanti, ngakhale Zevv ili ndi mndandanda wa ophika omwe angatenge nawo mbali. Zitsanzo zake zimasonkhanitsa zakudya kuti zitengedwe pamalopo; palibe chinthu ngati chopereka.

Mosiyana ndi khitchini yobwereka, bungwe lomwe lili ndi malo ake odyetserako nkhonya likhoza kutenga njira yosiyana, kupanga chakudya kunja kwa malo ake odyera. Sam Nazarian, woyambitsa ndi govt wamkulu wa SBE Leisure, kampani yoyang'anira malo odyera ndi malo odyera, wapanga gulu latsopano, C3, kuti muwonjezere malo odyera a SBE padziko lonse lapansi, pang'ono pogwiritsa ntchito mannequin.

Ambulera yake ikuphimba kale Umami Burger, Tambala wa Sam wa Crispy ndi Krispy Rice, opanga ake onse. Chifukwa chake wina akalamula kuchokera ku Umami Burger, zakudyazo mwina zidzakhala zokonzeka mu imodzi mwa makhitchini ambiri akunja, malo kulibe zinthu monga malo ogulitsira a Umami Burger.

Kampani yaku Nazarian yasayina chef Dani García, yemwe adayendetsa malo odyera ku Spain omwe adapeza nyenyezi zitatu za Michelin, kuti athandizire kupanga opanga malo owonjezera opangira chakudya, pamodzi ndi Minük, kwa utumiki wachangu.

Mbiri yamakampaniyi imakhalanso ndi malo odyera ndi ophika Masaharu Morimoto, José Andrés Andrés ku Cathsua EU. Malo ochepa odyerawa mwina atsegulidwa, zoletsa mliri kulola, ku Residents, Khola lazakudya la 48,000-square-foot lomwe linapangidwa ndi David Rockwell lomwe likuyembekezeka kutsegulidwa mkati mwa masabata angapo otsatira ngati malo oyambira ku Manhattan West., kusintha kwa Brookfield Properties mu Avenue khumi kuchokera ku Hudson Yards.

Za C3's Digital Kitchen Co., malo amodzi omwe adatsegulidwa kale ku West 57th Road ku Manhattan, kampaniyo ikupindula ndi mgwirizano wake ndi Resort chain Accor, ndi Simoni, bungwe lomwe lili ndi masitolo akuluakulu ndi mautumiki osiyanasiyana. Ndi cholinga cha 200 khitchini pamwamba pa 12 miyezi, imapeza madera osagwiritsidwa ntchito mochepera monga makhitchini ophikira m'malo ogona ochepa.

"Izi zimatengera ndalama zambiri, komabe ndikukhulupirira kuti tapanga kale zolakwika zonse,” Anatero Nazarian. Chifukwa cha kukula kwa ntchito yake, adanena kuti ali wokonzeka kukambirana za kuchepa kwa ndalama ndi nsanja zazikulu monga Grubhub ndi DoorDash.. Kampaniyo imatha kuphatikizidwa ndipaketi yopangidwa makamaka yomwe imagwirizana ndi zakudya zomwe zaperekedwa.

"Ngakhale kale kuposa Covid, machitidwe ogula akhala akusintha,"Adatero. "Ndi kupereka, tsopano akufunika khalidwe labwino kwambiri.”

Boulud posachedwapa adachotsa chimodzi m'ntchito zake zonse, Daniel Boulud Kitchen, omwe atangopereka zida zakukhitchini ndi malonda osiyanasiyana, ndipo wasintha kukhala gawo loperekera chitsanzo chake, kupereka menyu imodzi yokha yomwe imasintha mosalekeza. Kukonzekera kumamalizidwa pamalo ogwirira ntchito olumikizidwa ndi malo ake odyera a Daniel pa Higher East Facet, pamalowo pakhoza kukhala tsopano mayendedwe akudya.

Boulud adanena izi ndikupereka, adakwanitsa kubwerekanso ophika ena omwe adawasiya ndi mliriwu. "Ndikufufuza kuti ukule pamlingo waukulu,"Adatero. "Ndine wokhutitsidwa kwathunthu kukhala ndi bizinesi."

Kwa zotumizira kudutsa dera la New York, wasayina ndi Goldbelly, kampani ya e-commerce yomwe imatumiza zinthu zapadera monga ma pie ndi nkhanu zimayenda m'dziko lonselo kuchokera m'malo ambiri odyera ndi mabungwe azakudya., kawirikawiri posachedwapa. Boulud's lavish bouillabaisse, anaperekedwa kukonzekera Kutentha otsala, ndi mmodzi mwa onsewo.

Kuposa zakale 12 miyezi kapena apo, magulu osiyanasiyana a khitchini ya mizimu yodyeramo malo olembera akhazikitsidwa, pamodzi ndi Kitchen United ndi CloudKitchens, yomwe idayamba ndi Travis Kalanick, woyambitsa nawo Uber.

DoorDash ikhoza kusunthira kukhitchini ya digito yokhala ndi DoorDash Kitchens. Gawo lake la Kitchens With Out Borders limathandiza malo odyera omwe ali ndi anthu othawa kwawo komanso othawa kwawo, kuwapatsa ndalama zochotsera. Ndi bungwe lothandizira, Meals Hall, imatha kuthandizira malo odyera kuti azitha kusankha mitundu yosiyanasiyana yakukhitchini. "Kupereka ndi gawo la moyo wathu wonse tsopano,” Anatero Nazarian.