Mipando Yaku Bafa Yopanda Paintaneti yaku Europe Gawani Pansi 10% Mu 10 Zaka

Bathroom Business School

Posachedwapa, Kampani yofufuza ya Titze idatulutsa kuwunika kwa msika waku Europe wa mipando yaku bafa. Pa nthawi ya mliri, msika waku Europe wa mipando yaku bafa, makabati ndi magalasi osambira anakulirakulira 2.4 thililiyoni za euro (18.34 biliyoni RMB).

Malinga ndi lipotilo, m'zaka 10 izi, mayendedwe achikale akhudzidwa kwambiri chifukwa cha kukhudzidwa kwa malonda a e-commerce ndi njira zachikhalidwe monga masitolo a DIY, mipando ndi ogulitsa khitchini. Lipotilo limaneneratu kuti 2025 njira zogawa za mipando yaku bafa, makabati agalasi ndi magalasi okhala ndi magetsi pamsika waku Europe asintha kwambiri.

Nthawi 2015-2020, gawo la ogulitsa azimbudzi achikhalidwe osagwiritsa ntchito intaneti ku Europe adatsika kuchokera 22.5% ku 21.2% (19.6% kuyembekezera mu 2025). Masitolo a DIY adakana 20.9% ku 18.8% (17% mu 2025), ndipo ogulitsa mipando yakukhitchini adakana 33.4% ku 31.5% (28.8% mu 2025).

Panthawi imeneyi, malonda a e-commerce ku Europe akukwera kuchokera 11% gawo la msika mu 2015 ku 16.4% mu 2020 ndipo amayembekezeredwa kufika 22.8% mwa 2025.

Mu msika waku UK nthawi yomweyo, njira ya e-commerce imakhala njira yayikulu yogawa 2020 ndi gawo la msika 26.5%. Izi zikutsatiridwa ndi masitolo a DIY ndi 24%, khitchini mipando ogulitsa ndi 18.5% ndi ogulitsa mabafa ndi 18%.

Malonda a mipando ku Germany adakula kwambiri 1.2% mu 2020. Gawo la malonda osapezeka pa intaneti latsika pang'ono 73.6%. Gawo la e-commerce lakula kuchokera 10.1% mu 2019 ku 11.5%. gawo la mipando yochokera kunja ku Germany linakula ndi 12.29% pakati pa Januwale ndi Marichi 2021. Pamwamba 5 Misika yofunika kwambiri yotengera mipando yogulitsidwa ku Germany ndi China, kenako Poland, Italy, Vietnam ndi Romania. Pomwe katundu wochokera ku China akupitilira kukula, kuchokera ku Poland, wolowetsa wamkulu, zili pansi.

Lipotilo likuneneratu kuti msika wa e-commerce udzakwera mpaka 32.5% mwa 2025. Ogulitsa mipando yakukhitchini adzagwa 17 peresenti. Ogulitsa ku bafa adzagwa 16.5 peresenti.

Kuchokera kwa ogulitsa omwe adafunsidwa kumayiko aku Europe, okwana 376 opanga, kuphatikizapo Italy adawerengera 20.4%, Germany idawerengera 19.9%, United Kingdom idachitapo kanthu 10.6%. Kutengera gawo la msika wapagulu la opanga apamwamba mu 10 mayiko omwe anafunsidwa – Germany, Austria, Switzerland, ku Netherlands, Beelgium, UK, France, Italy, Spain ndi Poland.

Pamwamba pamndandandawu ndi Pelipal (€ 116 miliyoni), wachiwiri Burgbad (€ 100 miliyoni), Royo wachitatu (€85), Puris wachinayi (£72 miliyoni), Roca wachisanu (€ 65 miliyoni) ndi Villeroy wachisanu ndi chimodzi ndi Boch (€ 48 miliyoni). Pamwamba 10 opanga omwe ali ndi chiwongola dzanja chachikulu kwambiri 37.6% za gawo la msika.