Kampani ya Faucet imachita zinthu zitatu zothandizira msika kumidzi

Kwa ogula onse akumidzi, wogulitsa faucet wapafupi ndiye mlangizi wawo wodalirika, wothandizira wabwino.
Pamene bizinesi ya faucet ili pachitukuko chofulumira, mpikisano pakati pa mabizinesi ukukulirakulira, zopangidwa zazikulu zambiri zikusintha mwachangu, monga Kohler kuti atsegule mabizinesi ang'onoang'ono omwe ali m'chigawo chakumidzi komanso chigawo chachigawo cha mzinda, kukhazikitsidwa kwa “dongosolo 1 11 1” mode, chimene chiri chizindikiro ku mizinda ya gawo lachiwiri ndi lachitatu. Ogulitsa mabomba akumidzi, ndi ubwino, koma kuchita bwino, kukhala ndi njira. Gwirani zinthu zitatu kuti mupange zawo “mpikisano wosiyana”, mukhoza kukhala bwino.

Woyamba: pezani mankhwala abwino

Kwa ogula onse akumidzi, wogulitsa faucet wapafupi ndiye mlangizi wawo wabwino wodalirika, wothandizira wabwino. Kuthandizira ogwiritsa ntchito mndandanda wazinthu zabwino zosiyanitsidwa, ndi ogulitsa mabomba “ntchito” ndi “chibadwa”. Awanso ndi ogulitsa akumidzi ndi maunyolo akulu, mpikisano waukulu wa e-commerce wokhala ndi chithandizo chachikulu.

Nthawi zonse, ogulitsa akumidzi amasankha zogulitsa zazikulu ndikukankhira zinthu zazikulu zampopi, pali muyezo umodzi wokha, mitundu yosiyanasiyana ya square metres malinga ndi mawerengedwe. Lero, ndi bizinesi yamagetsi, masitepe akuluakulu opita kumidzi, kumudzi, ndi intaneti kuti asese magawo akumidzi ndi akumidzi ndikubweretsa zambiri zamalonda, zambiri zamtengo zimakonda kukhala zowonekera. Ogulitsa kumidzi m'mbuyomu “ku series, lalikulu kusankha kwa zinthu zazikulu” malingaliro abizinesi, tiyenera kusintha ndi kusiya. Kuti akwaniritse zofuna za ogula akumidzi za khalidwe, chizindikiro, ndi “zapamwamba komanso zotsika mtengo” njira polarization.

Mbali inayi, kusankha zinthu zotsika mtengo za faucet, zomwe zili ndi chidziwitso cha mtundu wina, koma chofunika kwambiri, odalirika mankhwala khalidwe, kuti akwaniritsedi kuchuluka kwapano kwa zaka za m'ma 80 ndi 90 zomwe achinyamata a m'tauni akufunikira. Mbali inayi, ndiko kusankha zilembo zazikulu, mitundu yakunja ya zinthu zapamwamba zatsopano ndi boutique, kuyerekeza kukankhira apamwamba, kugulitsa boutique, mwamtheradi sangakhale muzochitika zakale ndi malingaliro.

Potsirizira pake pa mankhwala, ogulitsa akumidzi alimbikitse kuchokera 1.0 nthawi yogulitsa zinthu zabodza komanso zopanda pake kuti mupange ndalama, ku 2.0 nthawi yogulitsa mitundu yaying'ono ndi yapakati kuti mupange ndalama, ku 3.0 nthawi yogulitsa ndalama zazikulu zamtundu wapamwamba, kukweza mosalekeza.

Chigawo chachiwiri: kupereka ntchito

Sitingayerekeze mitengo ndi kukwezedwa ndi e-malonda ndi masitolo ogulitsa kumidzi, Pomaliza pake, chinanso angatani kuti athane ndi zovuta za chiphonacho? Ponenetsa, pali njira imodzi yokha yofera, tiyenera kunyamuka a “amapindika kuti adzipulumutse okha” nkhondo yatsopano.

M'mbuyomu, panali mwambi wakuti “chinjoka champhamvu sichingathe kulimbana ndi njoka pansi”. Kwa ogula akumidzi, kaya ndi magetsi, kapena unyolo, ndi “alendo”, kuzungulira kumidzi okha ogulitsa “anthu mozungulira”, mukhoza kukhulupirira kwambiri kuti musadandaule za kunyengedwa.

Ogulitsa akumidzi munthawi yosayembekezereka ya intaneti, likulu lalikulu ndi chida ndi “umphumphu” mwa anthu owazungulira, “kudalira” kunyumba. Pamenepa, ogulitsa akumidzi ayenera kubwera nawo “ntchito yeniyeni”, kuti, kudalira utumiki wawo woona mtima wanthawi zonse, kunena zowona, komanso kuyankha mwachangu ndi kuthekera kwina kwautumiki, kusokoneza mgwirizano ndi wogwiritsa ntchito, ndikupitilizabe kudalira ogwiritsa ntchito.

Utumiki, ndiye njira yabwino kwambiri yolumikizira malo ogulitsa kunyumba. Pankhani ya faucet, ndi gawo lofunikira pakukongoletsa kunyumba, ngati chodyedwa, alinso ndi zofunika moyo waufupi, kotero pogula faucet, ogula kuti agulitse malonda asanagulitse, pambuyo-kugulitsa ntchito ndi kukhazikitsa zofunika kwambiri, ndipo izi ndiye mphamvu ya nsanja ya e-commerce siyingafikire gulu lalifupi lalifupi. Kutengera malingaliro a nthawi yayitali, mabizinesi a faucet kuti apitilize kusunga mpikisano wamakanema opanda intaneti, ayenera kusewera mwayi utumiki, ndi luso logulitsiratu malonda kuti mumvetse zambiri zamsika, komanso nthawi yomweyo kuwongolera ndi kupititsa patsogolo kutumiza, unsembe ndi kukonza mankhwala ndi zina pambuyo-malonda ntchito, kupanga mbiri yabwino yogulitsa, ndi mtengo wowonjezera wa ntchito yodzaza ndi kusiyana kwamitengo pakati pa nsanja ya e-commerce.

Chigawo chachitatu: perekani promotion ya dense

Pamene faucet kukwezedwa akuuluka mozungulira, ambiri ogulitsa kumidzi chowawa kwambiri, osachita nawo zinthu shopu palibe zogulitsa, kuchita ntchito pambuyo povutika ndi kudalira ndi sequelae, koma zotsatira zake zikuipiraipira.

Kukwezedwa kwa faucet m'zaka zaposachedwa, sikuti kukwezeleza ma terminal kumangotumiza zotsika mtengo. Pamaso pa amagetsi, unyolo, komanso ngakhale opanga faucets, kwenikweni mwezi kapena theka la mwezi wotsatsa kumidzi, kugulitsa katundu kuchokera kuzinthu zotsika mtengo. Kwa ogulitsa akumidzi, kwa zaka ndi miyezi kulima msika woyamba, ndi kudzera mukulimbikitsa ntchito, maukonde olumikizana kwambiri, kudzera pa netiweki ya ogwiritsa, kukhazikitsidwa kwa maukonde azidziwitso munthawi yagolide.

Cholinga cha kukwezedwa si kugulitsa katundu pamtengo wotsika, koma zotsatira za mtunduwo, kupanga nyenyezi, kumasula mphamvu ya sitolo ndi zomwe zili muzochitikazo; kuti zikhazikike pa ubale wapagulu ndi kulumikizana, kudzera pakhomo lakunja lakumaso, mbendera, malonda a khoma, timapepala, zikwangwani ndi media zina, kulimbikitsa faucet zazikulu zatsopano ndi boutique, pomanga bizinesi mumtundu wamba komanso mawonekedwe. Kumenya nkhondo yokongola yotsatsa.

Pamaso pa e-commerce, maunyolo kumsika wakumidzi, mndandanda wa malonda ndi malonda, ogulitsa akumidzi kuti ayerekeze kulimbana: kuyambitsa kuwukira kwa tit-for-tat. Choyamba, ogulitsa pamsika wamba kuti awonjezere kachulukidwe kakutsatsa, malonda otsika mtengo kuti akwaniritse midzi yonse ndi khomo lamudzi; mbali inayi, kuchuluka kwa kukwezedwa kwa terminal kuyeneranso kuwonjezeka, nthawi zonse kudzera pagalimoto ndi njira zina, mudzi parade, zonse kulengeza malonda ndi kulimbikitsa mtundu.

Kuwombetsa mkota, popeza tasankha kumamatira. Chiyembekezo cha kukula kwa faucet ndi chachikulu, ogulitsa akumidzi kuti akhulupirire kuti atha kuchita bwino, malinga ngati iwo akumamatira ku zinthu zitatu pamwambazi, kuphatikiza ndi mkhalidwe weniweni wa kusinthika kosalekeza, pofuna kuthana ndi kukhazikika kwazomwe zikuchitika pamsika, kupambana mtsogolo.